Concealer
MaybeProducts sell for $26.84 on average, inside the sweet spot. But buyers convert on only 1.2% of searches, so Concealer is a Maybe.
- Flapen Score
- 51 / 100Ranks 223 of 445 Beauty niches · on the category median51
- Market size
- $169K/yr515K searches / yr
- 90-day growth
- +14.0%search demand this quarter
- Competition
- 46%top-5 click share · 11 brands · 87 sellers
Flapen Score
Concealer against its category
The dotted line is the Beauty average. Past it, Concealer is stronger. Inside it, weaker.
Market
The Concealer market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Concealer 515K times last year and spent an estimated $169K. The top 5 brands take 90% of clicks. Demand peaks in Nov. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 515K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $169K a year.
- Searches, last 12 months
- 515K
- Growth, 90 days vs prior 90
- +14.0%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $169Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- concealer278K searches a year
02 · Price
A sale here is worth $26.84.
Listings sell for $26.84 on average, from $12.24 to $48.69. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $26.84 that is $3K to $7K a year per listing.
- Average price
- $26.84inside the $15 to $100 sweet spot
- Price range
- $12.24–$48.69
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 1.7%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #49 within Beauty. It carries 16,186 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 98%
- Out of stock, average day
- 0.2%
- Average rank
- #49in Beauty
- Average rating
- 4.31 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 16,186per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Concealer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Maybelline Concealer Instant Anti Age Eraser Eye Concealer Dark Circles and Blemish Concealer Ultra Blendable Formula 01 Light
- Price
- $26.50
- Rating
- 4.3/5
- Reviews
- 55,347
- Age
- 11y ago

Maybelline New York Concealer Flawless Natural Coverage Conceals Redness And Blemishes For Normal To Oily Skin Fit Me 15 Fair Package design may vary
- Price
- $21.33
- Rating
- 4.3/5
- Reviews
- 12,232
- Age
- 12y ago

Maybelline New York Face Concealer Flawless Natural Coverage Conceals Redness And Blemishes For Normal To Oily Skin Fit Me 25 Medium
- Price
- $17.80
- Rating
- 4.3/5
- Reviews
- 12,232
- Age
- 12y ago

LOréal Paris Infallible 24H More Than Concealer Liquid Full Coverage Longwear Matte Finish 326 Neutral (Packaging May Vary)
- Price
- $27.54
- Rating
- 4.2/5
- Reviews
- 16,255
- Age
- 7y ago

Catrice True Skin High Cover Concealer 010
- Price
- $15.15
- Rating
- 4.5/5
- Reviews
- 3,657
- Age
- 4y ago
Trending
90-day click momentum
Maybelline New York Lifter Concealer 35 Bright Full Undetectable Coverage hydrate & Brighten Under Eyes All-Day Wear 2% Peptides And Caffeine
- Price
- $34.47
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 5mo ago

Maybelline New York Lifter Concealer 30 Bright Full Undetectable Coverage hydrate & Brighten Under Eyes All-Day Wear 2% Peptides And Caffeine
- Price
- $32.58
- Rating
- 4.1/5
- Reviews
- 420
- Age
- 6mo ago

e.l.f. Soft Glam Satin Concealer Medium Coverage for Impurities and Eye Area Does Not Settle Long-Lasting Vegan and Cruelty Free 13 Fair Neutral
- Price
- $41.13
- Rating
- 4.3/5
- Reviews
- 2,124
- Age
- 6mo ago

Catrice True Skin High Cover Concealer 010
- Price
- $15.15
- Rating
- 4.5/5
- Reviews
- 3,657
- Age
- 4y ago

NYX Professional Makeup Bare with Me Concealer Serum Hydrating Natural Medium Coverage Concealer For Face & Body Upto 24Hr Hydration Vanilla 9.6 ml
- Price
- $45.53
- Rating
- 4.5/5
- Reviews
- 23,419
- Age
- 4y ago
Newest
by launch date
Maybelline New York Lifter Concealer 35 Bright Full Undetectable Coverage hydrate & Brighten Under Eyes All-Day Wear 2% Peptides And Caffeine
- Price
- $34.47
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 5mo ago

e.l.f. Soft Glam Satin Concealer Medium Coverage for Impurities and Eye Area Does Not Settle Long-Lasting Vegan and Cruelty Free 13 Fair Neutral
- Price
- $41.13
- Rating
- 4.3/5
- Reviews
- 2,124
- Age
- 6mo ago

Maybelline New York Lifter Concealer 30 Bright Full Undetectable Coverage hydrate & Brighten Under Eyes All-Day Wear 2% Peptides And Caffeine
- Price
- $32.58
- Rating
- 4.1/5
- Reviews
- 420
- Age
- 6mo ago

essence I Love Flawless Skin Concealer 50 Light Sand
- Price
- $12.24
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 1y ago

tuz OSYA professional Colour Correcting Concealer Cream 12 Colour Concealer Foundation Palette Long-Wearing Full Coverage Makeup and Corrector for Under Eye Dark Circles Acne & Blemishes 1
- Price
- $29.42
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
87
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
46%
Top 20: 82%
Open market
7%
- MAYBELLINE62%
- L'Oreal Paris11%
- Catrice Cosmetics7%
- e.l.f.6%
- NYX PROFESSIONAL MAKEUP4%
- Essence Cosmetics3%
- Open — no brand owns it (5 brands, 7%)
Demand
Concealer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Concealer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- concealer278K/yr
- maybelline concealer73K/yr
- كونسيلر39K/yr
- loreal concealer22K/yr
- fit me concealer17K/yr
- concealer full coverage20K/yr
- loreal infallible concealer10K/yr
- maybelline fit me concealer8K/yr
- كونسيلر ميبلين8K/yr
- concealer maybelline6K/yr
Reviews and returns
What reviews say buyers love and hate about Concealer
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Concealer questions
Answered from the same tracked data.









