How competitive is the Cologne niche on Amazon United Arab Emirates?

5 brands and 53 sellers compete in Cologne on Amazon United Arab Emirates. The top 5 Cologne products take 52% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Cologne niche?

Cologne sells for $60.85 on average on Amazon United Arab Emirates, inside our $15–$100 sweet spot. Listings span $10.52–$248.30. The average incumbent carries 1,122 reviews — the moat a new listing must climb.

Cologne

brand-locked demand (top 5 brands take 100% of clicks) — Cologne doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 359 of 445 Beauty niches · −7 vs the category median of 51

This niche Category average · 445 niches

Is Cologne profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Cologne is a $34K/yr Amazon United Arab Emirates market (31K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Cologne: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +29.2% over the last 90 days and 1.8% of searches end in a purchase.

$34K

revenue / yr

Units sold / yr2K

Search volume / yr+29.2%31K

Conversion rate1.8%

Avg price$60.85

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 53

Top-5 product click share52%

Open market0%

Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 25 products

Top Cologne products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Maurer & Wirtz 4711 Original Eau de Cologne for Men & Women - 400ml Eau de Cologne

Price: $104.67
Rating: 4.6/5
Reviews: 3,140
Age: 13y ago

4711 by Maurer & Wirtz for Men & Women - Eau de Cologne 200ml

Price: $71.50
Rating: 4.5/5
Reviews: 1,104
Age: 13y ago

Corine de Farme Eau Cologne Freshness 500ml

Price: $27.89
Rating: 4.2/5
Reviews: 434
Age: 8y ago

4711 Original Eau de Cologne Splash - 100 ml

Price: $52.57
Rating: 4.5/5
Reviews: 5,425
Age: 13y ago

4711 Echt Kolnisch Wasser No For Men And Women - Eau de Cologne Natural Spray 90ml

Price: $60.02
Rating: 4.4/5
Reviews: 1,407
Age: 15y ago

Newest

by launch date

ZA PERFUMES Revf Eau De Cologne - عطر ريفف أو دو كولون Elegant & Refreshing Fragrance (1000 ML)

Price: $35.02
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Romancy Eau De Cologne by Zahrat Al Aqsa | Unisex Citrus Fragrance (1000 ML)

Price: $36.74
Rating: 4.7/5
Reviews: 9
Age: 1y ago

4711 Floral Collection Lily of the Valley Eau de Cologne: Pure - Lovely - Delicate | 100 ml Natural Spray

Price: $62.16
Rating: 4.3/5
Reviews: 272
Age: 2y ago

4711 ACQUA COLONIA MINI GIFT SET 5X8ML 4011700747948

Price: $47.93
Rating: 4.3/5
Reviews: 30
Age: 2y ago

Eau De Cologne Natural Lemon By Zahrat Al Aqsa | Revitalizing Citrus Scent for Daily Use (1000 ML)

Price: $39.64
Rating: 5.0/5
Reviews: 5
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

471177%
Corine de Farme13%
ZA PERFUMES6%
Johnson's Baby3%
Bench1%
Open — no brand owns it (0%)

Cologne demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume31KCVR1.8%Products25Brands5Top 5 Brands100%OOS Rate5.4%Rating4.4★Reviews1,122Avg BSR#120

Top Cologne search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cologne13K/yr +29.5%1.0% conv.
47119K/yr +50.7%2.8% conv.
4711 original eau de cologne5K/yr +8.1%4.5% conv.
eau de cologne4K/yr +8.1%1.7% conv.

What reviews say buyers love and hate about Cologne

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

يشم75%

“good smell”

سهولة التنظيف8%

“it immediately gives off a beautifully clean”

تطهير8%

“it immediately gives off a beautifully clean”

What buyers complain about

85% of reviews

يشم80%

“Smell is weak”

متانة5%

“it isn't designed to be long-lasting”

Cologne return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1يشم

46%

2مانع للتسرب

15%

3المواد/الأجزاء المعيبة

15%

4المنتج المعلن عنه مقابل المنتج الفعلي

12%

5الحجم الكلي

Common Cologne questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cologne 44/100 on Amazon United Arab Emirates — Skip it. The niche generates $34K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +29.2% over the last 90 days.