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Cocoa Butter

Maybe

Returns run at only 0.7% of orders. But the top 5 brands take 95% of clicks, so Cocoa Butter is a Maybe.

Flapen Score
50
50 / 100
Ranks 247 of 445 Beauty niches · −1 vs the category median of 51
Market size
$184K/yr95K searches / yr
90-day growth
+6.9%search demand this quarter
Competition
44%top-5 click share · 10 brands · 75 sellers

Flapen Score

Cocoa Butter against its category

The dotted line is the Beauty average. Past it, Cocoa Butter is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cocoa Butter market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Cocoa Butter 95K times last year and spent an estimated $184K. The top 5 brands take 95% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $184K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
+6.9%
Conversion, latest week
3.9%
Market size, estimated
$184Ka year
Top search term
palmers39K searches a year

02 · Price

A sale here is worth $49.88.

Listings sell for $49.88 on average, from $6.57 to $202.93. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $49.88 that is $5K to $12K a year per listing.

Average price
$49.88inside the $15 to $100 sweet spot
Price range
$6.57–$202.93
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
0.7%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #302 within Beauty. It carries 8,002 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
89%
Out of stock, average day
1.7%
Average rank
#302in Beauty
Average rating
4.42 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
8,002per listing
Listings tracked
35

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top Cocoa Butter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$15K$22K$29K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

75

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

4%

  • Palmer's80%
  • BLISS OF EARTH9%
  • Queen Elisabeth2%
  • Yajna2%
  • زينة الملامح Zaint Al Malamh2%
  • Cococare1%
  • Open — no brand owns it (4 brands, 4%)

Demand

Cocoa Butter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 8.6× · 11 of 12 months tracked

Search terms

Top Cocoa Butter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • palmers39K/yr
  • palmers cocoa buter26K/yr
  • cocoa butter12K/yr
  • cocoa buter9K/yr
  • palmers body lotion6K/yr
  • coco butter3K/yr

Reviews and returns

What reviews say buyers love and hate about Cocoa Butter

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “الجودة الشاملة”
21%of negative reviews mention “الملمس/الاتساق-الإجمالي”
0.7%of orders come back
“The texture of the formula is weird”
A buyer, on “الملمس/الاتساق-الإجمالي”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cocoa Butter questions

Answered from the same tracked data.