cleansing oil
Worth a lookShows a sweet-spot price point ($41.52 avg), but soft demand (-2.2% this quarter) keeps it on the watch list.
Avg price
Incredible$41.52avg listing price — sweet spot $15–$100
Price range
Incredible$32.00–$77.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$266K$266K/yr · 152K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad4,597.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, cleansing oil is a $266K/yr Amazon United Arab Emirates market (152K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Feb–May. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
cleansing oil market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $249K–$332K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #124
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 68 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
70
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
9%
- SKIN100432%
- ANUA27%
- Beauty of Joseon11%
- ROUND LAB9%
- medicube9%
- beplain3%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.Peak months: Jan, Feb, May · busiest ÷ quietest = 3.7×
Top cleansing oil search terms
- cleansing oil45K/yr
- oil cleanser33K/yr
- centella cleansing oil33K/yr
- anua cleansing oil19K/yr
- anua oil cleanser5K/yr
- anua heartleaf pore control cleansing oil5K/yr
- oil cleanser for face3K/yr
- korean skincare oil cleanser3K/yr
- centella oil cleanser4K/yr
- غسول زيتي3K/yr
Top cleansing oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SKIN1004 Madagascar Centella Light Cleansing Oil 200ml | Deep Cleansing | Gentle and Non-Irritating Formula | Removes Makeup and Impurities | Moisturizes Skin
SKIN1004$38.164.2★563 rev
ANUA Heartleaf Pore Control Cleansing Oil Korean Facial Cleanser Daily Makeup Blackheads Removal 6.76 fl oz(200ml)
ANUA$33.264.2★27,322 rev
Beauty of Joseon Ginseng Cleansing Oil Waterproof Makeup Remover for Sensitive Acne-Prone Facial Skin. Korean Skin Care for Men and Women 210ml
Beauty of Joseon$40.994.4★2,105 rev
ROUND LAB 1025 Dokdo Cleansing Oil 200ml Facial Oil Cleanser for Face Deep Pore Cleansing Makeup Blackhead Impurities Remover Easy to Wash Off No Oily Residue Korean Skin Care
ROUND LAB$34.264.5★716 rev
SKIN1004 Madagascar Centella Light Cleansing Oil 6.76 fl.oz 200ml
SKIN1004$37.014.5★12,808 rev
Newest
by launch date
beplain Mung Bean Cleansing Oil | Gentle Makeup Remover for Sensitive Skin | Deep Pore Cleansing & Blackhead Care with Panthenol | Korean Skincare | 6.76 fl.oz
beplain$47.36842 rev
GraGra Centella Cleansing Oil Light Cleansing Oil Face Cleanser for Women Oil-Based Facial Cleanser Light Oil with Fresh Cleansing Effect Micellar Cleansing Hypoallergenic Use
GraGra$39.521 rev
Centella Cleansing Oil Centella Light Cleansing Oil 100ml Gentle Oil Cleanser for Face Double Cleansing
Jfadg$43.092 rev
medicube Zero Pore Blackhead Cleansing Oil | Makeup Remover for all skin types Daily Moisture Facial Cleanser Low-Irritation | Korean Skin Care (205ml / 6.93 fl.oz)
medicube$37.33510 rev
Beauty of Joseon Ginseng Cleansing Oil Waterproof Makeup Remover for Sensitive Acne-Prone Facial Skin. Korean Skin Care for Men and Women 210ml
Beauty of Joseon$40.992,105 rev
Trending
90-day click momentumbeplain Mung Bean Cleansing Oil | Gentle Makeup Remover for Sensitive Skin | Deep Pore Cleansing & Blackhead Care with Panthenol | Korean Skincare | 6.76 fl.oz
beplain$47.364.4★
medicube Zero Pore Blackhead Cleansing Oil | Makeup Remover for all skin types Daily Moisture Facial Cleanser Low-Irritation | Korean Skin Care (205ml / 6.93 fl.oz)
medicube$37.334.4★
ANUA Heartleaf Pore Cleansing Oil MILD Sensitive Skin Face Wash Oil Cleanser for Face Makeup Blackhead Remover Korean Skin Care Non-Comedogenic Fragrance Free 6.76 fl oz(200ml)
ANUA$44.464.4★
K-SECRET SEOUL 1988 Cica Cleansing Oil Deep Pore Cleansing & Gentle Exfoliation | Daily Oil Cleanser for Sensitive Skin | Korean Skincare 200ml / 6.76 fl oz
K-SECRET$35.274.2★
GraGra Centella Cleansing Oil Light Cleansing Oil Face Cleanser for Women Oil-Based Facial Cleanser Light Oil with Fresh Cleansing Effect Micellar Cleansing Hypoallergenic Use
GraGra$39.525.0★
What buyers say about cleansing oil
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Cleansing Oil”
“Nice for sensitive skin”
“Excellent product”
“I have oily and acne-prone skin and it does not irritate my skin”
“Excellent First Step for Double Cleansing”
“Best oil ever”
“keep the hydration”
“My skin feels smoother”
“Really liked the texture”
“It also doesn't have an unpleasant smell”
What buyers complain about
“Barely cleans”
“Its wasting money if youre sensitive and combination and oily skin I dont recommend it”
“i had bad irritation”
“it came out green color rather than sandy looking color as I used to get”
“Watery”
“Smell bad”
“Didnt fit my skin”
“So thick not really clean the make up and so sticky and oily”
“Very oily”
“Maybe it works very well for others. For me, It did not.”
Top return reasons
Common questions
- Is cleansing oil profitable to sell on Amazon United Arab Emirates?
- The niche generates $266K/yr across 16 tracked products. 90-day search growth is -2.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the cleansing oil niche?
- 11 brands and 70 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in cleansing oil?
- Top complaints mined from reviews: سهولة التنظيف, مناسب للبشرة الدهنية, الحساسية. The return rate is 1.1%.
- When does demand for cleansing oil peak?
- Demand peaks in Jan–Feb–May; the busiest month runs 3.7× the quietest.
- What does it cost to enter the cleansing oil niche?
- Listings span $32.00–$77.29; the average listing price is $41.52 (sweet spot $15–$100). The average incumbent carries 4,598 reviews — the moat a new listing must climb.