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Cleansing Oil

Maybe

Products sell for $41.52 on average, inside the sweet spot. But demand is soft, at -2.2% this quarter, so Cleansing Oil is a Maybe.

Flapen Score
51
51 / 100
Ranks 223 of 445 Beauty niches · on the category median
Market size
$266K/yr152K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
65%top-5 click share · 11 brands · 70 sellers

Flapen Score

Cleansing Oil against its category

The dotted line is the Beauty average. Past it, Cleansing Oil is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cleansing Oil market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Cleansing Oil 152K times last year and spent an estimated $266K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Feb–May. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $266K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
4.2%
Market size, estimated
$266Ka year
Peak month
February3.7× the quietest month
Top search term
cleansing oil45K searches a year

02 · Price

A sale here is worth $41.52.

Listings sell for $41.52 on average, from $32.00 to $77.29. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $41.52 that is $21K to $31K a year per listing.

Average price
$41.52inside the $15 to $100 sweet spot
Price range
$32.00–$77.29
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$21K–$31K
Returns
1.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #124 within Beauty. It carries 4,598 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#124in Beauty
Average rating
4.29 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
4,598per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Cleansing Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

$0$13K$27K$40K$53K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

70

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

9%

  • SKIN100432%
  • ANUA27%
  • Beauty of Joseon11%
  • ROUND LAB9%
  • medicube9%
  • beplain3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Cleansing Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, May · busiest ÷ quietest = 3.7×

Search terms

Top Cleansing Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cleansing oil45K/yr
  • oil cleanser33K/yr
  • centella cleansing oil33K/yr
  • anua cleansing oil19K/yr
  • anua oil cleanser5K/yr
  • anua heartleaf pore control cleansing oil5K/yr
  • oil cleanser for face3K/yr
  • korean skincare oil cleanser3K/yr
  • centella oil cleanser4K/yr
  • غسول زيتي3K/yr

Reviews and returns

What reviews say buyers love and hate about Cleansing Oil

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “تطهير”
13%of negative reviews mention “سهولة التنظيف”
1.1%of orders come back
“Barely cleans”
A buyer, on “سهولة التنظيف”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Cleansing Oil questions

Answered from the same tracked data.