Cleansing Balm
Cleansing Balm shows low returns (0.5%), but a deep review moat (4,210 avg reviews) keeps it on the watch list.
Flapen Score
Top 45% of 445 Beauty niches · +1 vs the category median of 51
Is Cleansing Balm profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Cleansing Balm is a $113K/yr Amazon United Arab Emirates market (44K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 52/100.
Cleansing Balm: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +18.5% over the last 90 days and 4.8% of searches end in a purchase.
$113K
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 21 products
Top Cleansing Balm products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Beauty of Joseon Radiance Cleansing Balm Makeup Sunscreen Pore Cleanser for Sensitive Acne Skin. Korean Skincare for Men and Women 100ml 3.38 fl.oz
- Price
- $42.04
- Rating
- 4.4/5
- Reviews
- 2,182
- Age
- 4y ago
Dr.Althea Pure Grinding Cleansing Balm | Hygenic One-Step Makeup Remover with Madecassoside | Non-Greasy Sorbet Texture | Gentle Soothing for All Skin Types | Korean Vegan Skincare | 1.69 Fl Oz
- Price
- $44.89
- Rating
- 4.5/5
- Reviews
- 1,419
- Age
- 1y ago
Dr.Althea Pore Refresh Grinding Cleansing Balm | Pore Cleanser with Green Tea Extract | Hygenic One-Step Makeup Cleansing Cream | For All Skin Types | Korean Vegan Skin Care | 1.69 Fl Oz
- Price
- $51.02
- Rating
- 4.5/5
- Reviews
- 233
- Age
- 1y ago
APRILSKIN Carrotene IPMP Hydromelt Cleansing Balm 3.04 fl.oz Noncomedogenic Grapefruit Peel Oil O-Cymen-5-Ol helps reduce blackheads & breakouts for sensitive & oily skin Korean Skincare
- Price
- $48.89
- Rating
- 4.5/5
- Reviews
- 1,096
- Age
- 3y ago
e.l.f. Holy Hydration! Makeup Melting Cleansing Balm Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin 2 Oz
- Price
- $66.82
- Rating
- 4.6/5
- Reviews
- 15,741
- Age
- 5y ago
Trending
90-day click momentumDr.Althea Pore Refresh Grinding Cleansing Balm | Pore Cleanser with Green Tea Extract | Hygenic One-Step Makeup Cleansing Cream | For All Skin Types | Korean Vegan Skin Care | 1.69 Fl Oz
- Price
- $51.02
- Rating
- 4.5/5
- Reviews
- 233
- Age
- 1y ago
SHEGLAM Nourishing Neroli Face Cleansing Balm
- Price
- $31.51
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 3y ago
APRILSKIN Carrotene IPMP Hydromelt Cleansing Balm 3.04 fl.oz Noncomedogenic Grapefruit Peel Oil O-Cymen-5-Ol helps reduce blackheads & breakouts for sensitive & oily skin Korean Skincare
- Price
- $48.89
- Rating
- 4.5/5
- Reviews
- 1,096
- Age
- 3y ago
Beauty of Joseon Radiance Cleansing Balm Makeup Sunscreen Pore Cleanser for Sensitive Acne Skin. Korean Skincare for Men and Women 100ml 3.38 fl.oz
- Price
- $42.04
- Rating
- 4.4/5
- Reviews
- 2,182
- Age
- 4y ago
House of Hur Midnight Soothing Cleansing Balm | Hydrating & Calming Korean Skincare | 1.69fl.oz
- Price
- $64.94
- Rating
- 4.3/5
- Reviews
- 305
- Age
- 1y ago
Newest
by launch dateHouse of Hur Midnight Soothing Cleansing Balm | Hydrating & Calming Korean Skincare | 1.69fl.oz
- Price
- $64.94
- Rating
- 4.3/5
- Reviews
- 305
- Age
- 1y ago
e.l.f. SKIN Mini Holy Hydration! Makeup Melting Cleansing Balm Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin 0.45 Oz
- Price
- $33.66
- Rating
- 4.6/5
- Reviews
- 1,403
- Age
- 1y ago
celimax Dual Barrier Purifying Cleansing Balm | with Ceramides Waterproof Makeup Remover Pore Cleansing Daily Use Cleanser Grind Container 50ml
- Price
- $62.99
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 1y ago
Garnier Erase It All Makeup Cleansing Balm with Hyaluronic Acid Replumping Facial Cleanser and Makeup Remover 4.2 Oz
- Price
- $68.97
- Rating
- 4.4/5
- Reviews
- 1,836
- Age
- 1y ago
Dr.Althea Pore Refresh Grinding Cleansing Balm | Pore Cleanser with Green Tea Extract | Hygenic One-Step Makeup Cleansing Cream | For All Skin Types | Korean Vegan Skin Care | 1.69 Fl Oz
- Price
- $51.02
- Rating
- 4.5/5
- Reviews
- 233
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 flat
Sellers
72
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
64%
Top 20: 99%
Open market
22%
- Dr.Althea34%
- Beauty of Joseon19%
- e.l.f.9%
- APRILSKIN6%
- HEIMISH6%
- SHEGLAM4%
Cleansing Balm demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
What reviews say buyers love and hate about Cleansing Balm
What buyers mention most, as a share of all reviews.
What buyers love
97% of reviews“Great product”
“removes makeup really well”
“Best makeup remover”
“Such a beautiful soft cream”
“Easy to use”
What buyers complain about
85% of reviews“Its very thick”
“its too small for the price”
“affective for the skin”
“Not very efficient”
“It doesn't clean properly”
Cleansing Balm return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cleansing Balm questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
