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Cleansing Balm

Maybe

Returns run at only 0.5% of orders. But the average product has 4,210 reviews to catch up to, so Cleansing Balm is a Maybe.

Flapen Score
52
52 / 100
Top 45% of 445 Beauty niches · +1 vs the category median of 51
Market size
$113K/yr44K searches / yr
90-day growth
+18.5%search demand this quarter
Competition
64%top-5 click share · 16 brands · 72 sellers

Flapen Score

Cleansing Balm against its category

The dotted line is the Beauty average. Past it, Cleansing Balm is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cleansing Balm market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Cleansing Balm 44K times last year and spent an estimated $113K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Feb. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+18.5%
Conversion, latest week
4.8%
Market size, estimated
$113Ka year
Peak month
February2.0× the quietest month
Top search term
cleansing balm39K searches a year

02 · Price

A sale here is worth $54.20.

Listings sell for $54.20 on average, from $31.51 to $94.97. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $54.20 that is $0 to $5K a year per listing.

Average price
$54.20inside the $15 to $100 sweet spot
Price range
$31.51–$94.97
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

24% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #165 within Beauty. It carries 4,210 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
24%
Prime listings
95%
Out of stock, average day
6.6%
Average rank
#165in Beauty
Average rating
4.48 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
4,210per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Cleansing Balm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$11K$17K$23K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 flat

Sellers

72

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

22%

  • Dr.Althea34%
  • Beauty of Joseon19%
  • e.l.f.9%
  • APRILSKIN6%
  • HEIMISH6%
  • SHEGLAM4%

Demand

Cleansing Balm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Reviews and returns

What reviews say buyers love and hate about Cleansing Balm

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “الجودة الشاملة”
20%of negative reviews mention “سماكة”
0.5%of orders come back
“Its very thick”
A buyer, on “سماكة”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cleansing Balm questions

Answered from the same tracked data.