Cleansing Balm
MaybeReturns run at only 0.5% of orders. But the average product has 4,210 reviews to catch up to, so Cleansing Balm is a Maybe.
- Flapen Score
- 52 / 100Top 45% of 445 Beauty niches · +1 vs the category median of 5152
- Market size
- $113K/yr44K searches / yr
- 90-day growth
- +18.5%search demand this quarter
- Competition
- 64%top-5 click share · 16 brands · 72 sellers
Flapen Score
Cleansing Balm against its category
The dotted line is the Beauty average. Past it, Cleansing Balm is stronger. Inside it, weaker.
Market
The Cleansing Balm market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Cleansing Balm 44K times last year and spent an estimated $113K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Feb. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
4.8% of searches ended in a purchase last week.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- +18.5%
- Conversion, latest week
- 4.8%
- Market size, estimated
- $113Ka year
- Peak month
- February2.0× the quietest month
- Top search term
- cleansing balm39K searches a year
02 · Price
A sale here is worth $54.20.
Listings sell for $54.20 on average, from $31.51 to $94.97. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $54.20 that is $0 to $5K a year per listing.
- Average price
- $54.20inside the $15 to $100 sweet spot
- Price range
- $31.51–$94.97
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.5%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
24% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #165 within Beauty. It carries 4,210 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 24%
- Prime listings
- 95%
- Out of stock, average day
- 6.6%
- Average rank
- #165in Beauty
- Average rating
- 4.48 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 4,210per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Cleansing Balm products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Beauty of Joseon Radiance Cleansing Balm Makeup Sunscreen Pore Cleanser for Sensitive Acne Skin. Korean Skincare for Men and Women 100ml 3.38 fl.oz
- Price
- $42.04
- Rating
- 4.4/5
- Reviews
- 2,182
- Age
- 4y ago

Dr.Althea Pure Grinding Cleansing Balm | Hygenic One-Step Makeup Remover with Madecassoside | Non-Greasy Sorbet Texture | Gentle Soothing for All Skin Types | Korean Vegan Skincare | 1.69 Fl Oz
- Price
- $44.89
- Rating
- 4.5/5
- Reviews
- 1,419
- Age
- 1y ago

Dr.Althea Pore Refresh Grinding Cleansing Balm | Pore Cleanser with Green Tea Extract | Hygenic One-Step Makeup Cleansing Cream | For All Skin Types | Korean Vegan Skin Care | 1.69 Fl Oz
- Price
- $51.02
- Rating
- 4.5/5
- Reviews
- 233
- Age
- 1y ago

APRILSKIN Carrotene IPMP Hydromelt Cleansing Balm 3.04 fl.oz Noncomedogenic Grapefruit Peel Oil O-Cymen-5-Ol helps reduce blackheads & breakouts for sensitive & oily skin Korean Skincare
- Price
- $48.89
- Rating
- 4.5/5
- Reviews
- 1,096
- Age
- 3y ago

e.l.f. Holy Hydration! Makeup Melting Cleansing Balm Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin 2 Oz
- Price
- $66.82
- Rating
- 4.6/5
- Reviews
- 15,741
- Age
- 5y ago
Trending
90-day click momentum
Dr.Althea Pore Refresh Grinding Cleansing Balm | Pore Cleanser with Green Tea Extract | Hygenic One-Step Makeup Cleansing Cream | For All Skin Types | Korean Vegan Skin Care | 1.69 Fl Oz
- Price
- $51.02
- Rating
- 4.5/5
- Reviews
- 233
- Age
- 1y ago

SHEGLAM Nourishing Neroli Face Cleansing Balm
- Price
- $31.51
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 3y ago

APRILSKIN Carrotene IPMP Hydromelt Cleansing Balm 3.04 fl.oz Noncomedogenic Grapefruit Peel Oil O-Cymen-5-Ol helps reduce blackheads & breakouts for sensitive & oily skin Korean Skincare
- Price
- $48.89
- Rating
- 4.5/5
- Reviews
- 1,096
- Age
- 3y ago

Beauty of Joseon Radiance Cleansing Balm Makeup Sunscreen Pore Cleanser for Sensitive Acne Skin. Korean Skincare for Men and Women 100ml 3.38 fl.oz
- Price
- $42.04
- Rating
- 4.4/5
- Reviews
- 2,182
- Age
- 4y ago

House of Hur Midnight Soothing Cleansing Balm | Hydrating & Calming Korean Skincare | 1.69fl.oz
- Price
- $64.94
- Rating
- 4.3/5
- Reviews
- 305
- Age
- 1y ago
Newest
by launch date
House of Hur Midnight Soothing Cleansing Balm | Hydrating & Calming Korean Skincare | 1.69fl.oz
- Price
- $64.94
- Rating
- 4.3/5
- Reviews
- 305
- Age
- 1y ago

e.l.f. SKIN Mini Holy Hydration! Makeup Melting Cleansing Balm Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin 0.45 Oz
- Price
- $33.66
- Rating
- 4.6/5
- Reviews
- 1,403
- Age
- 1y ago

celimax Dual Barrier Purifying Cleansing Balm | with Ceramides Waterproof Makeup Remover Pore Cleansing Daily Use Cleanser Grind Container 50ml
- Price
- $62.99
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 1y ago

Garnier Erase It All Makeup Cleansing Balm with Hyaluronic Acid Replumping Facial Cleanser and Makeup Remover 4.2 Oz
- Price
- $68.97
- Rating
- 4.4/5
- Reviews
- 1,836
- Age
- 1y ago

Dr.Althea Pore Refresh Grinding Cleansing Balm | Pore Cleanser with Green Tea Extract | Hygenic One-Step Makeup Cleansing Cream | For All Skin Types | Korean Vegan Skin Care | 1.69 Fl Oz
- Price
- $51.02
- Rating
- 4.5/5
- Reviews
- 233
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 flat
Sellers
72
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
64%
Top 20: 99%
Open market
22%
- Dr.Althea34%
- Beauty of Joseon19%
- e.l.f.9%
- APRILSKIN6%
- HEIMISH6%
- SHEGLAM4%
Demand
Cleansing Balm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
Reviews and returns
What reviews say buyers love and hate about Cleansing Balm
We read the reviews and the return reasons for every product selling here.
“Its very thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cleansing Balm questions
Answered from the same tracked data.









