cleansing balm
Worth a lookShows low returns (0.5%), but a deep review moat (4,210 avg reviews) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Price range
Incredible$31.51–$94.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$54.20avg listing price — sweet spot $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+18.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay$113K$113K/yr · 44K searches
Review moat
Bad4,209.86avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Arab Emirates niche tracking, cleansing balm is a $113K/yr Amazon United Arab Emirates market (44K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
cleansing balm market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $108K–$136K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #165
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 24%
- Out of stock
- 6.6%
- Avg brand age
- 49 months
- Avg seller age
- 82 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
16 flat
Sellers
72
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
64%
Top 20: 99%
Open market
22%
- Dr.Althea34%
- Beauty of Joseon19%
- e.l.f.9%
- APRILSKIN6%
- HEIMISH6%
- SHEGLAM4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.5% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
Top cleansing balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beauty of Joseon Radiance Cleansing Balm Makeup Sunscreen Pore Cleanser for Sensitive Acne Skin. Korean Skincare for Men and Women 100ml 3.38 fl.oz
Beauty of Joseon$42.044.4★2,182 rev
Dr.Althea Pure Grinding Cleansing Balm | Hygenic One-Step Makeup Remover with Madecassoside | Non-Greasy Sorbet Texture | Gentle Soothing for All Skin Types | Korean Vegan Skincare | 1.69 Fl Oz
Dr.Althea$44.894.5★1,419 rev
Dr.Althea Pore Refresh Grinding Cleansing Balm | Pore Cleanser with Green Tea Extract | Hygenic One-Step Makeup Cleansing Cream | For All Skin Types | Korean Vegan Skin Care | 1.69 Fl Oz
Dr.Althea$51.024.5★233 rev
APRILSKIN Carrotene IPMP Hydromelt Cleansing Balm 3.04 fl.oz Noncomedogenic Grapefruit Peel Oil O-Cymen-5-Ol helps reduce blackheads & breakouts for sensitive & oily skin Korean Skincare
APRILSKIN$48.894.5★1,096 rev
e.l.f. Holy Hydration! Makeup Melting Cleansing Balm Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin 2 Oz
e.l.f.$66.824.6★15,741 rev
Newest
by launch date
House of Hur Midnight Soothing Cleansing Balm | Hydrating & Calming Korean Skincare | 1.69fl.oz
House of Hur$64.94305 rev
e.l.f. SKIN Mini Holy Hydration! Makeup Melting Cleansing Balm Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin 0.45 Oz
e.l.f.$33.661,403 rev
celimax Dual Barrier Purifying Cleansing Balm | with Ceramides Waterproof Makeup Remover Pore Cleansing Daily Use Cleanser Grind Container 50ml
CELIMAX$62.99136 rev
Garnier Erase It All Makeup Cleansing Balm with Hyaluronic Acid Replumping Facial Cleanser and Makeup Remover 4.2 Oz
Garnier$68.971,836 rev
Dr.Althea Pore Refresh Grinding Cleansing Balm | Pore Cleanser with Green Tea Extract | Hygenic One-Step Makeup Cleansing Cream | For All Skin Types | Korean Vegan Skin Care | 1.69 Fl Oz
Dr.Althea$51.02233 rev
Trending
90-day click momentumDr.Althea Pore Refresh Grinding Cleansing Balm | Pore Cleanser with Green Tea Extract | Hygenic One-Step Makeup Cleansing Cream | For All Skin Types | Korean Vegan Skin Care | 1.69 Fl Oz
Dr.Althea$51.024.5★
SHEGLAM Nourishing Neroli Face Cleansing Balm
SHEGLAM$31.514.6★
APRILSKIN Carrotene IPMP Hydromelt Cleansing Balm 3.04 fl.oz Noncomedogenic Grapefruit Peel Oil O-Cymen-5-Ol helps reduce blackheads & breakouts for sensitive & oily skin Korean Skincare
APRILSKIN$48.894.5★
Beauty of Joseon Radiance Cleansing Balm Makeup Sunscreen Pore Cleanser for Sensitive Acne Skin. Korean Skincare for Men and Women 100ml 3.38 fl.oz
Beauty of Joseon$42.044.4★
House of Hur Midnight Soothing Cleansing Balm | Hydrating & Calming Korean Skincare | 1.69fl.oz
House of Hur$64.944.3★
What buyers say about cleansing balm
What buyers praise and complain about, mined from review topics.What buyers love
“Great product”
“removes makeup really well”
“Best makeup remover”
“Such a beautiful soft cream”
“Easy to use”
“It cleans the skin effectively without leaving it dry or greasy, and the whole experience of using it feels very gentle and enjoyable”
“Nice texture and smell”
“Nice texture”
What buyers complain about
“Its very thick”
“its too small for the price”
“affective for the skin”
“Not very efficient”
“It doesn't clean properly”
“Damaged my skin barrier”
Top return reasons
Common questions
- Is cleansing balm profitable to sell on Amazon United Arab Emirates?
- The niche generates $113K/yr across 21 tracked products. 90-day search growth is +18.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the cleansing balm niche?
- 16 brands and 72 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in cleansing balm?
- Top complaints mined from reviews: سماكة, الحجم الكلي, الحساسية. The return rate is 0.5%.
- When does demand for cleansing balm peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.
- What does it cost to enter the cleansing balm niche?
- Listings span $31.51–$94.97; the average listing price is $54.20 (sweet spot $15–$100). The average incumbent carries 4,210 reviews — the moat a new listing must climb.