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Clarifying Shampoo

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -17.8% this quarter, so Clarifying Shampoo is a Maybe.

Flapen Score
52
52 / 100
Top 45% of 445 Beauty niches · +1 vs the category median of 51
Market size
$316K/yr102K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
40%top-5 click share · 19 brands · 99 sellers

Flapen Score

Clarifying Shampoo against its category

The dotted line is the Beauty average. Past it, Clarifying Shampoo is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clarifying Shampoo market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Clarifying Shampoo 102K times last year and spent an estimated $316K. The top 5 brands take 70% of clicks. Demand peaks in Feb–Mar. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $316K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
3.0%
Market size, estimated
$316Ka year
Peak month
February1.6× the quietest month
Top search term
clarifying shampoo64K searches a year

02 · Price

A sale here is worth $103.02.

Listings sell for $103.02 on average, from $7.97 to $294.17. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $103.02 that is $0 to $10K a year per listing.

Average price
$103.02above the $15 to $100 sweet spot
Price range
$7.97–$294.17
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
0.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #538 within Beauty. It carries 4,068 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
98%
Out of stock, average day
0.5%
Average rank
#538in Beauty
Average rating
4.45 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
4,068per listing
Listings tracked
41

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
76 months

Products

Top Clarifying Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

$0$13K$25K$38K$50K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

99

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

40%

Top 20: 80%

Open market

25%

  • OUAI35%
  • Aveeno14%
  • OGX8%
  • L'Oreal Paris7%
  • GK HAIR6%
  • Giovanni5%

Demand

Clarifying Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 1.6×

Search terms

Top Clarifying Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clarifying shampoo64K/yr
  • ouai24K/yr
  • clarifying shampoo for build up6K/yr
  • ouai shampoo7K/yr

Reviews and returns

What reviews say buyers love and hate about Clarifying Shampoo

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “الجودة الشاملة”
15%of negative reviews mention “رطب/جاف”
0.5%of orders come back
“become very very dry”
A buyer, on “رطب/جاف”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Clarifying Shampoo questions

Answered from the same tracked data.