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Cerave Sunscreen

Fail

The top 5 brands take 98% of clicks, so Cerave Sunscreen is a Fail.

Flapen Score
49
49 / 100
Ranks 275 of 445 Beauty niches · −2 vs the category median of 51
Market size
$126K/yr81K searches / yr
90-day growth
+48.0%search demand this quarter
Competition
77%top-5 click share · 6 brands · 39 sellers

Flapen Score

Cerave Sunscreen against its category

The dotted line is the Beauty average. Past it, Cerave Sunscreen is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cerave Sunscreen market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Cerave Sunscreen 81K times last year and spent an estimated $126K. The top 5 brands take 98% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +48.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
+48.0%
Conversion, latest week
2.5%
Market size, estimated
$126Ka year
Top search term
cetaphil sunscreen spf 50 face38K searches a year

02 · Price

A sale here is worth $61.42.

Listings sell for $61.42 on average, from $25.53 to $93.84. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $61.42 that is $0 to $6K a year per listing.

Average price
$61.42inside the $15 to $100 sweet spot
Price range
$25.53–$93.84
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
0.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.5% of listings are out of stock. The average listing ranks #151 within Beauty. It carries 6,932 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
20.5%
Average rank
#151in Beauty
Average rating
4.26 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
6,932per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Cerave Sunscreen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

$0$13K$25K$38K$50K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

39

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Cetaphil72%
  • CeraVe15%
  • Beauty of Joseon5%
  • La Roche-Posay3%
  • The Derma Co3%
  • Minimalist3%
  • Open — no brand owns it (0%)

Search terms

Top Cerave Sunscreen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cetaphil sunscreen spf 50 face38K/yr
  • cerave sunscreen15K/yr
  • cerave sunscreen spf 50 face13K/yr
  • cetaphil sunscreen12K/yr
  • cerave hydrating mineral sunscreen spf 503K/yr

Reviews and returns

What reviews say buyers love and hate about Cerave Sunscreen

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “الجودة الشاملة”
23%of negative reviews mention “يشم”
0.8%of orders come back
“Smell bad”
A buyer, on “يشم”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Cerave Sunscreen questions

Answered from the same tracked data.