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Body Oil

brand-locked demand (top 5 brands take 94% of clicks) — Body Oil doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 307 of 445 Beauty niches · −4 vs the category median of 51

Market size 63Growth 25Conversion 47Competition 40Returns 96Price range 70Avg price 93Brand share 14Review moat 23Quality gap 30
This niche Category average · 445 niches

Is Body Oil profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Body Oil is a $570K/yr Amazon United Arab Emirates market (303K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov. Verdict: Skip it — 47/100.

Body Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.4% over the last 90 days and 3.8% of searches end in a purchase.

$570K

revenue / yr

Units sold / yr13K
Search volume / yr+0.4%303K
Conversion rate3.8%
Avg price$50.10

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers8 · 77
Top-5 product click share61%
Open market6%
Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement67%
New entrants (1y)6· 6 succeeded
Avg rating4.6★
Avg reviews8,108

Top Body Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

$0$57K$114K$171K$228K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

77

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

4%

  • Vaseline63%
  • Palmer's13%
  • Aveeno8%
  • Majestic Pure7%
  • Dr Teal's3%
  • Saltair2%
  • Open — no brand owns it (2 brands, 4%)

Body Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume303KCVR3.8%Products18Brands8Top 5 Brands94%OOS Rate2.3%Rating4.6★Reviews8,108Avg BSR#40
10K6KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Top Body Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • body oil134K/yr
  • vaseline body oil88K/yr
  • vaseline oil16K/yr
  • palmers body oil15K/yr
  • body oil for women after bath15K/yr
  • vaseline cocoa radiant body oil14K/yr
  • aveeno body oil6K/yr
  • body oil for glowing skin6K/yr
  • aveeno oil4K/yr
  • palmers oil3K/yr

What reviews say buyers love and hate about Body Oil

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
يشم30%

Smells amazing

رطب/جاف20%

Moisturizing and smells good

الجودة الشاملة13%

Good Quality

مناسب للبشرة المختلطة11%

It makes the skin shine

المنتج المعلن عنه مقابل المنتج الفعلي6%

up to my expectations

What buyers complain about

88% of reviews
يشم44%

No smell

الحجم الكلي13%

My only complaint that too small for its price

مانع للتسرب13%

Ok. The product leaked badly

حالة المنتج6%

Used product

سهولة التنظيف6%

Messy lid/opening

Body Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1يشم
31%
2مانع للتسرب
12%
3الحجم الكلي
12%
4الجودة الشاملة
7%
5حالة المنتج
6%

Common Body Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Body Oil 47/100 on Amazon United Arab Emirates — Skip it. The niche generates $570K/yr across 18 tracked products. 6 of 6 products launched in the last 360 days are still selling. Search demand moved +0.4% over the last 90 days.
Search demand for Body Oil on Amazon United Arab Emirates peaks in Nov, where the busiest month runs 1.5× the quietest.