body oil
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$50.10avg listing price — sweet spot $15–$100
Price range
Good$25.22–$132.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$570K$570K/yr · 303K searches
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Review moat
Bad8,107.89avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, body oil is a $570K/yr Amazon United Arab Emirates market (303K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
body oil market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $501K–$626K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 67%
- Out of stock
- 2.3%
- Avg brand age
- 64 months
- Avg seller age
- 75 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
8 flat
Sellers
77
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
4%
- Vaseline63%
- Palmer's13%
- Aveeno8%
- Majestic Pure7%
- Dr Teal's3%
- Saltair2%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.5×
Top body oil search terms
- body oil134K/yr
- vaseline body oil88K/yr
- vaseline oil16K/yr
- palmers body oil15K/yr
- body oil for women after bath15K/yr
- vaseline cocoa radiant body oil14K/yr
- aveeno body oil6K/yr
- body oil for glowing skin6K/yr
- aveeno oil4K/yr
- palmers oil3K/yr
Top body oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vaseline Intensive Care Cocoa Radiant Vitalizing Body Oil With 100% Pure Cocoa Butter & Replenishing Oils For Long-Lasting Radiant Glow| Non-Greasy Body Gel Oil for Healthy & Glowing Skin| 200 ml
Vaseline$25.224.4★5,167 rev
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$50.014.5★2,783 rev
PalmerS Cocoa Butter Formula Moisturizing Body Oil 250Ml
Palmer's$25.894.5★29,268 rev
Majestic Pure USDA Organic Sweet Almond Body Oil | Large 236 ml | 100% Pure & Natural Cold Pressed Oil Sweet Almond Oil for Skin Face Nails Hair Scalp & Massage | 236 ml
Majestic Pure$33.034.4★8,839 rev
Aveeno Skin Relief Body Oil Spray With Oat Oil & Jojoba Oil Suitable For Sensitive Skin Instantly Nourishes Very Dry Sensitive Skin Suitable for a Massage 200ml
Aveeno$41.684.7★5,009 rev
Newest
by launch date
Vaseline Healthy Bright Daily Brightening Body Oil 200ml Gel | For Visibly Glowing Skin | Radiant Skin with Niacinamide
Vaseline$40.631 rev
Vaseline Intensive Care Vanilla Glow + Sunlit Shimmer Body Oil 200ml Gel | For Illuminated Skin | Goodness of 100% Pure Cocoa Butter*
Vaseline$51.933 rev
Vaseline Intensive Care Coconut Restore Body Oil | with Coconut Oil | Deep Moisture for Dry Skin | 200 ML
Vaseline$35.06131 rev
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$50.012,783 rev
Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$54.622,675 rev
Trending
90-day click momentumVaseline Intensive Care Vanilla Glow + Sunlit Shimmer Body Oil 200ml Gel | For Illuminated Skin | Goodness of 100% Pure Cocoa Butter*
Vaseline$51.935.0★
Vaseline Healthy Bright Daily Brightening Body Oil 200ml Gel | For Visibly Glowing Skin | Radiant Skin with Niacinamide
Vaseline$40.635.0★
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$50.014.5★
Palmers Cocoa Butter Formula Body Oil Moisture Drenching Tahitian Vanilla 6.5 Oz 72Hr Hydration with Shea Butter & Vitamin E for Softer Skin Protects & Soothes Dryness Dermatologist Approved
Palmer's$88.084.7★
Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$54.624.5★
What buyers say about body oil
What buyers praise and complain about, mined from review topics.What buyers love
“Smells amazing”
“Moisturizing and smells good”
“Good Quality”
“It makes the skin shine”
“up to my expectations”
“this is the best one easy to apply”
“Easy absorbed into the skin”
“Smooth on the skin”
“gives me the glow I want”
“.it is light and not heavy”
What buyers complain about
“No smell”
“My only complaint that too small for its price”
“Ok. The product leaked badly”
“Used product”
“Messy lid/opening”
“kinda sticky”
Top return reasons
Common questions
- Is body oil profitable to sell on Amazon United Arab Emirates?
- The niche generates $570K/yr across 18 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the body oil niche?
- 8 brands and 77 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in body oil?
- Top complaints mined from reviews: يشم, الحجم الكلي, مانع للتسرب. The return rate is 0.9%.
- When does demand for body oil peak?
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- What does it cost to enter the body oil niche?
- Listings span $25.22–$132.08; the average listing price is $50.10 (sweet spot $15–$100). The average incumbent carries 8,108 reviews — the moat a new listing must climb.