blue shampoo
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$83.84avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Price range
Okay$14.09–$193.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Review moat
Bad5,807.82avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$23K$23K/yr · 24K searches
According to Flapen's Amazon United Arab Emirates niche tracking, blue shampoo is a $23K/yr Amazon United Arab Emirates market (24K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
blue shampoo market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $42K–$63K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #1,076
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 24%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 82 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
65
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
17%
- L'Oréal Professionnel Paris20%
- TWO OCEANS PROFESSIONAL20%
- L'Oreal Paris13%
- Matrix12%
- FANOLA8%
- milk_shake8%
- Open — no brand owns it (6 brands, 17%)
Top blue shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TWO OCEANS PROFESSIONAL Regal Blue Toning Shampoo Blue Pigments to Neutralize Brassy Tones Sulfate Free 250 ml
TWO OCEANS PROFESSIONAL$43.183.7★6 rev
LOréal Professionnel Paris Vitamino Color Spectrum Blue Shampoo - Neutralizes Orange Tones Enhances Shine & Vibrancy Maintains Day 1 Color Vibrancy Hydrates & Strengthens Light Brown Hair 300ml
L'Oréal Professionnel Paris$120.544.0★23 rev
MATRIX Total Results Brass Off Color Depositing Blue Shampoo for Neutralizing Brassy Tones 10.1 Ounce
Matrix$127.704.3★27,313 rev
LOréal Paris Hair Care EverPure Sulfate Free Brass Toning Purple Shampoo for Blonde Bleached Silver or Brown Highlighted Hair 6.8 Fl. Oz
L'Oreal Paris$56.434.5★25,565 rev
LOréal Paris Elvive Color Protect Purple Shampoo 200ml
L'Oreal Paris$14.094.5★553 rev
Newest
by launch dateTWO OCEANS PROFESSIONAL Regal Blue Toning Shampoo Blue Pigments to Neutralize Brassy Tones Sulfate Free 250 ml
TWO OCEANS PROFESSIONAL$43.186 rev
LOréal Professionnel Paris Vitamino Color Spectrum Blue Shampoo - Neutralizes Orange Tones Enhances Shine & Vibrancy Maintains Day 1 Color Vibrancy Hydrates & Strengthens Light Brown Hair 300ml
L'Oréal Professionnel Paris$120.5423 rev
milk_shake Cold Brunette Blue Shampoo for Brunettes with Special Blue Pigments for Light Brown or Dark Blonde Hair SLES and Paraben Free - 1.7 Fl Oz (50 ml)
milk_shake$51.31180 rev
Fanola Wonder No Orange Antiarancio Shampoo 350ml
FANOLA$96.531,536 rev
Fanola Wonder Blue Shampoo for Brunettes - Toning Hair Color Shampoo for Light Brown to Platinum Strands - Neutralizes Orange & Brassy Tones - Vegan & Sulfate-Free (33.8 fl oz)
FANOLA$193.94328 rev
Trending
90-day click momentumTWO OCEANS PROFESSIONAL Regal Blue Toning Shampoo Blue Pigments to Neutralize Brassy Tones Sulfate Free 250 ml
TWO OCEANS PROFESSIONAL$43.183.7★
MATRIX Total Results Brass Off Color Depositing Blue Shampoo for Neutralizing Brassy Tones 10.1 Ounce
Matrix$127.704.3★
John Frieda Blue Crush Blue Shampoo and Conditioner Set for Brunettes Crush Brassy Tones for Brunettes 8.3 Fl Oz (Pack of 2)
John Frieda$97.824.1★
milk_shake Cold Brunette Shampoo Special Shampoo for Brown Hair 300 ml Shampoo with Blue Pigment Eliminates Warm Red Orange Reflections
milk_shake$93.114.2★
Fanola Wonder Blue Shampoo for Brunettes - Toning Hair Color Shampoo for Light Brown to Platinum Strands - Neutralizes Orange & Brassy Tones - Vegan & Sulfate-Free (33.8 fl oz)
FANOLA$193.944.3★
What buyers say about blue shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Great 👍🏼 Very good project”
“its smell is so good”
“Smooth”
“I liked that this shampoo contains a lot of silicone, which made my hair feel heavier and smoother”
What buyers complain about
“It was leaking”
“Doesnt work”
“Non drying”
“Waste of money makes no difference”
“white bleach no yellow or orange”
Top return reasons
Common questions
- Is blue shampoo profitable to sell on Amazon United Arab Emirates?
- The niche generates $23K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the blue shampoo niche?
- 12 brands and 65 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in blue shampoo?
- Top complaints mined from reviews: مانع للتسرب, الوظيفة - بشكل عام, رطب/جاف. The return rate is 1.0%.
- What does it cost to enter the blue shampoo niche?
- Listings span $14.09–$193.94; the average listing price is $83.84 (sweet spot $15–$100). The average incumbent carries 5,808 reviews — the moat a new listing must climb.