- Flapen Score
- 41 / 100Ranks 390 of 445 Beauty niches · −10 vs the category median of 5141
- Market size
- $23K/yr24K searches / yr
- 90-day growth
- +2.0%search demand this quarter
- Competition
- 65%top-5 click share · 12 brands · 65 sellers
Flapen Score
Blue Shampoo against its category
The dotted line is the Beauty average. Past it, Blue Shampoo is stronger. Inside it, weaker.
Market
The Blue Shampoo market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Blue Shampoo 24K times last year and spent an estimated $23K. The top 5 brands take 75% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.
- Searches, last 12 months
- 24K
- Growth, 90 days vs prior 90
- +2.0%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $23Ka year
- Top search term
- blue shampoo19K searches a year
02 · Price
A sale here is worth $83.84.
Listings sell for $83.84 on average, from $14.09 to $193.94. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $83.84 that is $0 to $8K a year per listing.
- Average price
- $83.84inside the $15 to $100 sweet spot
- Price range
- $14.09–$193.94
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 1.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
24% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,076 within Beauty. It carries 5,808 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 24%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #1,076in Beauty
- Average rating
- 4.24 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 5,808per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Blue Shampoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TWO OCEANS PROFESSIONAL Regal Blue Toning Shampoo Blue Pigments to Neutralize Brassy Tones Sulfate Free 250 ml
- Price
- $43.18
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 6mo ago

LOréal Professionnel Paris Vitamino Color Spectrum Blue Shampoo - Neutralizes Orange Tones Enhances Shine & Vibrancy Maintains Day 1 Color Vibrancy Hydrates & Strengthens Light Brown Hair 300ml
- Price
- $120.54
- Rating
- 4.0/5
- Reviews
- 23
- Age
- 1y ago

MATRIX Total Results Brass Off Color Depositing Blue Shampoo for Neutralizing Brassy Tones 10.1 Ounce
- Price
- $127.70
- Rating
- 4.3/5
- Reviews
- 27,313
- Age
- 9y ago

LOréal Paris Hair Care EverPure Sulfate Free Brass Toning Purple Shampoo for Blonde Bleached Silver or Brown Highlighted Hair 6.8 Fl. Oz
- Price
- $56.43
- Rating
- 4.5/5
- Reviews
- 25,565
- Age
- 7y ago

LOréal Paris Elvive Color Protect Purple Shampoo 200ml
- Price
- $14.09
- Rating
- 4.5/5
- Reviews
- 553
- Age
- 5y ago
Trending
90-day click momentum
TWO OCEANS PROFESSIONAL Regal Blue Toning Shampoo Blue Pigments to Neutralize Brassy Tones Sulfate Free 250 ml
- Price
- $43.18
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 6mo ago

MATRIX Total Results Brass Off Color Depositing Blue Shampoo for Neutralizing Brassy Tones 10.1 Ounce
- Price
- $127.70
- Rating
- 4.3/5
- Reviews
- 27,313
- Age
- 9y ago

John Frieda Blue Crush Blue Shampoo and Conditioner Set for Brunettes Crush Brassy Tones for Brunettes 8.3 Fl Oz (Pack of 2)
- Price
- $97.82
- Rating
- 4.1/5
- Reviews
- 1,302
- Age
- 5y ago

milk_shake Cold Brunette Shampoo Special Shampoo for Brown Hair 300 ml Shampoo with Blue Pigment Eliminates Warm Red Orange Reflections
- Price
- $93.11
- Rating
- 4.2/5
- Reviews
- 459
- Age
- 4y ago

Fanola Wonder Blue Shampoo for Brunettes - Toning Hair Color Shampoo for Light Brown to Platinum Strands - Neutralizes Orange & Brassy Tones - Vegan & Sulfate-Free (33.8 fl oz)
- Price
- $193.94
- Rating
- 4.3/5
- Reviews
- 328
- Age
- 2y ago
Newest
by launch date
TWO OCEANS PROFESSIONAL Regal Blue Toning Shampoo Blue Pigments to Neutralize Brassy Tones Sulfate Free 250 ml
- Price
- $43.18
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 6mo ago

LOréal Professionnel Paris Vitamino Color Spectrum Blue Shampoo - Neutralizes Orange Tones Enhances Shine & Vibrancy Maintains Day 1 Color Vibrancy Hydrates & Strengthens Light Brown Hair 300ml
- Price
- $120.54
- Rating
- 4.0/5
- Reviews
- 23
- Age
- 1y ago

milk_shake Cold Brunette Blue Shampoo for Brunettes with Special Blue Pigments for Light Brown or Dark Blonde Hair SLES and Paraben Free - 1.7 Fl Oz (50 ml)
- Price
- $51.31
- Rating
- 3.7/5
- Reviews
- 180
- Age
- 1y ago

Fanola Wonder No Orange Antiarancio Shampoo 350ml
- Price
- $96.53
- Rating
- 4.1/5
- Reviews
- 1,536
- Age
- 2y ago

Fanola Wonder Blue Shampoo for Brunettes - Toning Hair Color Shampoo for Light Brown to Platinum Strands - Neutralizes Orange & Brassy Tones - Vegan & Sulfate-Free (33.8 fl oz)
- Price
- $193.94
- Rating
- 4.3/5
- Reviews
- 328
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
65
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
17%
- L'Oréal Professionnel Paris20%
- TWO OCEANS PROFESSIONAL20%
- L'Oreal Paris13%
- Matrix12%
- FANOLA8%
- milk_shake8%
- Open — no brand owns it (6 brands, 17%)
Reviews and returns
What reviews say buyers love and hate about Blue Shampoo
We read the reviews and the return reasons for every product selling here.
“It was leaking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Shampoo questions
Answered from the same tracked data.









