Blue Shampoo
a small market ($23K/yr) — Blue Shampoo doesn't clear our bar today.
Flapen Score
Ranks 390 of 445 Beauty niches · −10 vs the category median of 51
Is Blue Shampoo profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Blue Shampoo is a $23K/yr Amazon United Arab Emirates market (24K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 41/100.
Blue Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +2.0% over the last 90 days and 1.2% of searches end in a purchase.
$23K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 17 products
Top Blue Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
TWO OCEANS PROFESSIONAL Regal Blue Toning Shampoo Blue Pigments to Neutralize Brassy Tones Sulfate Free 250 ml
- Price
- $43.18
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 6mo ago
LOréal Professionnel Paris Vitamino Color Spectrum Blue Shampoo - Neutralizes Orange Tones Enhances Shine & Vibrancy Maintains Day 1 Color Vibrancy Hydrates & Strengthens Light Brown Hair 300ml
- Price
- $120.54
- Rating
- 4.0/5
- Reviews
- 23
- Age
- 1y ago
MATRIX Total Results Brass Off Color Depositing Blue Shampoo for Neutralizing Brassy Tones 10.1 Ounce
- Price
- $127.70
- Rating
- 4.3/5
- Reviews
- 27,313
- Age
- 9y ago
LOréal Paris Hair Care EverPure Sulfate Free Brass Toning Purple Shampoo for Blonde Bleached Silver or Brown Highlighted Hair 6.8 Fl. Oz
- Price
- $56.43
- Rating
- 4.5/5
- Reviews
- 25,565
- Age
- 7y ago
LOréal Paris Elvive Color Protect Purple Shampoo 200ml
- Price
- $14.09
- Rating
- 4.5/5
- Reviews
- 553
- Age
- 5y ago
Trending
90-day click momentumTWO OCEANS PROFESSIONAL Regal Blue Toning Shampoo Blue Pigments to Neutralize Brassy Tones Sulfate Free 250 ml
- Price
- $43.18
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 6mo ago
MATRIX Total Results Brass Off Color Depositing Blue Shampoo for Neutralizing Brassy Tones 10.1 Ounce
- Price
- $127.70
- Rating
- 4.3/5
- Reviews
- 27,313
- Age
- 9y ago
John Frieda Blue Crush Blue Shampoo and Conditioner Set for Brunettes Crush Brassy Tones for Brunettes 8.3 Fl Oz (Pack of 2)
- Price
- $97.82
- Rating
- 4.1/5
- Reviews
- 1,302
- Age
- 5y ago
milk_shake Cold Brunette Shampoo Special Shampoo for Brown Hair 300 ml Shampoo with Blue Pigment Eliminates Warm Red Orange Reflections
- Price
- $93.11
- Rating
- 4.2/5
- Reviews
- 459
- Age
- 4y ago
Fanola Wonder Blue Shampoo for Brunettes - Toning Hair Color Shampoo for Light Brown to Platinum Strands - Neutralizes Orange & Brassy Tones - Vegan & Sulfate-Free (33.8 fl oz)
- Price
- $193.94
- Rating
- 4.3/5
- Reviews
- 328
- Age
- 2y ago
Newest
by launch dateTWO OCEANS PROFESSIONAL Regal Blue Toning Shampoo Blue Pigments to Neutralize Brassy Tones Sulfate Free 250 ml
- Price
- $43.18
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 6mo ago
LOréal Professionnel Paris Vitamino Color Spectrum Blue Shampoo - Neutralizes Orange Tones Enhances Shine & Vibrancy Maintains Day 1 Color Vibrancy Hydrates & Strengthens Light Brown Hair 300ml
- Price
- $120.54
- Rating
- 4.0/5
- Reviews
- 23
- Age
- 1y ago
milk_shake Cold Brunette Blue Shampoo for Brunettes with Special Blue Pigments for Light Brown or Dark Blonde Hair SLES and Paraben Free - 1.7 Fl Oz (50 ml)
- Price
- $51.31
- Rating
- 3.7/5
- Reviews
- 180
- Age
- 1y ago
Fanola Wonder No Orange Antiarancio Shampoo 350ml
- Price
- $96.53
- Rating
- 4.1/5
- Reviews
- 1,536
- Age
- 2y ago
Fanola Wonder Blue Shampoo for Brunettes - Toning Hair Color Shampoo for Light Brown to Platinum Strands - Neutralizes Orange & Brassy Tones - Vegan & Sulfate-Free (33.8 fl oz)
- Price
- $193.94
- Rating
- 4.3/5
- Reviews
- 328
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
65
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
17%
- L'Oréal Professionnel Paris20%
- TWO OCEANS PROFESSIONAL20%
- L'Oreal Paris13%
- Matrix12%
- FANOLA8%
- milk_shake8%
- Open — no brand owns it (6 brands, 17%)
What reviews say buyers love and hate about Blue Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Excellent product”
“Great 👍🏼 Very good project”
“its smell is so good”
“Smooth”
“I liked that this shampoo contains a lot of silicone, which made my hair feel heavier and smoother”
What buyers complain about
100% of reviews“It was leaking”
“Doesnt work”
“Non drying”
“Waste of money makes no difference”
“white bleach no yellow or orange”
Blue Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Blue Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
