Skip to content

Benzoyl Peroxide

Fail

The top 5 brands take 91% of clicks, so Benzoyl Peroxide is a Fail.

Flapen Score
47
47 / 100
Ranks 307 of 445 Beauty niches · −4 vs the category median of 51
Market size
$107K/yr49K searches / yr
90-day growth
+5.2%search demand this quarter
Competition
62%top-5 click share · 9 brands · 62 sellers

Flapen Score

Benzoyl Peroxide against its category

The dotted line is the Beauty average. Past it, Benzoyl Peroxide is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Benzoyl Peroxide market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Benzoyl Peroxide 49K times last year and spent an estimated $107K. The top 5 brands take 91% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+5.2%
Conversion, latest week
4.4%
Market size, estimated
$107Ka year
Top search term
benzoyl peroxide43K searches a year

02 · Price

A sale here is worth $49.46.

Listings sell for $49.46 on average, from $15.30 to $101.06. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $49.46 that is $5K to $12K a year per listing.

Average price
$49.46inside the $15 to $100 sweet spot
Price range
$15.30–$101.06
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
0.9%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #180 within Beauty. It carries 5,101 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
81%
Out of stock, average day
1.1%
Average rank
#180in Beauty
Average rating
4.45 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
5,101per listing
Listings tracked
16

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Benzoyl Peroxide products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$21K$32K$43K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

62

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

6%

  • PanOxyl44%
  • SALVE23%
  • AcneFree10%
  • Differin8%
  • Benz-ox7%
  • Beauty Voc3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Benzoyl Peroxide search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked

Search terms

Top Benzoyl Peroxide search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • benzoyl peroxide43K/yr
  • benzoyl peroxide cream4K/yr
  • benzoyl peroxide gel3K/yr

Reviews and returns

What reviews say buyers love and hate about Benzoyl Peroxide

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “مناسب للبشرة المختلطة”
17%of negative reviews mention “الحساسية”
0.9%of orders come back
“this gave me herpes”
A buyer, on “الحساسية”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Benzoyl Peroxide questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data