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Beard Shampoo

Fail

Shoppers spend only $32K a year here, so Beard Shampoo is a Fail.

Flapen Score
44
44 / 100
Ranks 359 of 445 Beauty niches · −7 vs the category median of 51
Market size
$32K/yr32K searches / yr
90-day growth
+34.1%search demand this quarter
Competition
59%top-5 click share · 8 brands · 64 sellers

Flapen Score

Beard Shampoo against its category

The dotted line is the Beauty average. Past it, Beard Shampoo is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beard Shampoo market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Beard Shampoo 32K times last year and spent an estimated $32K. The top 5 brands take 92% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
+34.1%
Conversion, latest week
1.9%
Market size, estimated
$32Ka year
Top search term
beard wash7K searches a year

02 · Price

A sale here is worth $53.48.

Listings sell for $53.48 on average, from $22.79 to $104.54. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $53.48 that is $0 to $5K a year per listing.

Average price
$53.48inside the $15 to $100 sweet spot
Price range
$22.79–$104.54
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.6%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #182 within Beauty. It carries 6,991 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#182in Beauty
Average rating
4.55 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
6,991per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Beard Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$10K$13K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

64

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

3%

  • L’Oréal Paris men expert44%
  • Viking Revolution29%
  • Shea Moisture8%
  • Bulldog Skincare for Men6%
  • King C. Gillette5%
  • Old Spice4%
  • Open — no brand owns it (2 brands, 3%)

Demand

Beard Shampoo search demand

Weekly searches over the year. Pick a range.

800600Spike '26Prime Day '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Beard Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beard wash7K/yr
  • beard shampoo6K/yr
  • loreal beard4K/yr
  • barber club3K/yr
  • loreal men expert barber club3K/yr
  • loreal beard oil3K/yr
  • loreal beard moisturizer3K/yr
  • loreal barber3K/yr

Reviews and returns

What reviews say buyers love and hate about Beard Shampoo

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “يشم”
33%of negative reviews mention “يشم”
0.6%of orders come back
“Freat smell”
A buyer, on “يشم”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Beard Shampoo questions

Answered from the same tracked data.