Based
brand-locked demand (top 5 brands take 100% of clicks) — Based doesn't clear our bar today.
Flapen Score
Ranks 390 of 445 Beauty niches · −10 vs the category median of 51
Is Based profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Based is a $342K/yr Amazon United Arab Emirates market (170K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Skip it — 41/100.
Based: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +36.7% over the last 90 days and 1.2% of searches end in a purchase.
$342K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 8 products
Top Based products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BASED Shampoo & Conditioner Bundle with Peppermint Oil & Coconut Oil Cleansing Shampoo & Hydrating Conditioner for Men No Sulfates Parabens or Phthalates 12 fl oz Bottle (Pack of 2)
- Price
- $247.11
- Rating
- 4.5/5
- Reviews
- 1,239
- Age
- 1y ago
BASED BODYWORKS - Texturizing Hair Powder Lightweight Volumizing Hair Styling Powder with Matte Finish Adds Texture
- Price
- $102.89
- Rating
- 4.4/5
- Reviews
- 5,367
- Age
- 1y ago
Based Bodyworks Sea Salt Spray Natural Finish Sea Salt Spray for Hair Volumizes & Texturizes Infused with Kelp & Vitamin B5 Light & Non-Greasy Paraben Sulfate Phthalate Free 6 oz
- Price
- $154.69
- Rating
- 4.4/5
- Reviews
- 1,802
- Age
- 1y ago
BASED Leave-In Conditioner Instant Frizz Control Hydrates & Nourishes Hair Premium Leave-In Conditioner for Men Healthy Frizz-Free Hair in Minutes (6.8 Fl Oz Pack of 1)
- Price
- $173.99
- Rating
- 4.5/5
- Reviews
- 815
- Age
- 1y ago
BASED Curl Cream Defines Curls Controls Frizz Medium Hold Hydrates & Nourishes with Agave Silk Protein & Castor Oil No Harmful Chemicals or Artificial Fragrance (6.8 Oz Pack of 1)
- Price
- $155.26
- Rating
- 4.5/5
- Reviews
- 482
- Age
- 1y ago
Trending
90-day click momentum
BASED Performance Deodorant For Men All Day Odor Protection Aluminum Free with Magnesium Beeswax & Shea Butter 100% Paraben Sulfate Phthalate Free Naturally-Derived Santal Sandalwood Scent
- Price
- $138.70
- Rating
- 4.3/5
- Reviews
- 157
- Age
- 8mo ago
BASED Shampoo & Conditioner Bundle with Peppermint Oil & Coconut Oil Cleansing Shampoo & Hydrating Conditioner for Men No Sulfates Parabens or Phthalates 12 fl oz Bottle (Pack of 2)
- Price
- $247.11
- Rating
- 4.5/5
- Reviews
- 1,239
- Age
- 1y ago
BASED Leave-In Conditioner Instant Frizz Control Hydrates & Nourishes Hair Premium Leave-In Conditioner for Men Healthy Frizz-Free Hair in Minutes (6.8 Fl Oz Pack of 1)
- Price
- $173.99
- Rating
- 4.5/5
- Reviews
- 815
- Age
- 1y ago
BASED Curl Cream Defines Curls Controls Frizz Medium Hold Hydrates & Nourishes with Agave Silk Protein & Castor Oil No Harmful Chemicals or Artificial Fragrance (6.8 Oz Pack of 1)
- Price
- $155.26
- Rating
- 4.5/5
- Reviews
- 482
- Age
- 1y ago
BASED BODYWORKS Pomade for Men Quality Hair Care with Medium Hold Natural Shine & Fragrance Easy to Apply & Great for All Hair Types Hydrating and Nourishing Pomade (3 Oz Pack of 1)
- Price
- $154.56
- Rating
- 4.5/5
- Reviews
- 542
- Age
- 1y ago
Newest
by launch dateBASED Performance Deodorant For Men All Day Odor Protection Aluminum Free with Magnesium Beeswax & Shea Butter 100% Paraben Sulfate Phthalate Free Naturally-Derived Santal Sandalwood Scent
- Price
- $138.70
- Rating
- 4.3/5
- Reviews
- 157
- Age
- 8mo ago
BASED Shampoo & Conditioner Bundle with Peppermint Oil & Coconut Oil Cleansing Shampoo & Hydrating Conditioner for Men No Sulfates Parabens or Phthalates 12 fl oz Bottle (Pack of 2)
- Price
- $247.11
- Rating
- 4.5/5
- Reviews
- 1,239
- Age
- 1y ago
BASED Leave-In Conditioner Instant Frizz Control Hydrates & Nourishes Hair Premium Leave-In Conditioner for Men Healthy Frizz-Free Hair in Minutes (6.8 Fl Oz Pack of 1)
- Price
- $173.99
- Rating
- 4.5/5
- Reviews
- 815
- Age
- 1y ago
BASED Curl Cream Defines Curls Controls Frizz Medium Hold Hydrates & Nourishes with Agave Silk Protein & Castor Oil No Harmful Chemicals or Artificial Fragrance (6.8 Oz Pack of 1)
- Price
- $155.26
- Rating
- 4.5/5
- Reviews
- 482
- Age
- 1y ago
BASED BODYWORKS Pomade for Men Quality Hair Care with Medium Hold Natural Shine & Fragrance Easy to Apply & Great for All Hair Types Hydrating and Nourishing Pomade (3 Oz Pack of 1)
- Price
- $154.56
- Rating
- 4.5/5
- Reviews
- 542
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
Brands
1 falling
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- BASED BODYWORKS100%
- Open — no brand owns it (0%)
Based demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun · busiest ÷ quietest = 3.6×
Top Based search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- based bodyworks91K/yr
- based67K/yr
- based texture powder10K/yr
- based body works shampoo1K/yr
What reviews say buyers love and hate about Based
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Its the best curl cream than the other products the best one in the Amazon”
“Good product”
What buyers complain about
100% of reviews“if u use it use also sea slat spray people say ur hair looks greasy”
Based return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Based questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
