- Flapen Score
- 41 / 100Ranks 390 of 445 Beauty niches · −10 vs the category median of 5141
- Market size
- $342K/yr170K searches / yr
- 90-day growth
- +36.7%search demand this quarter
- Competition
- 84%top-5 click share · 1 brands · 17 sellers
Flapen Score
Based against its category
The dotted line is the Beauty average. Past it, Based is stronger. Inside it, weaker.
Market
The Based market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Based 170K times last year and spent an estimated $342K. One brand takes every click. Demand peaks in May–Jun. Flapen scores it 41 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +36.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $342K a year.
- Searches, last 12 months
- 170K
- Growth, 90 days vs prior 90
- +36.7%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $342Ka year
- Peak month
- May3.6× the quietest month
- Top search term
- based bodyworks91K searches a year
02 · Price
A sale here is worth $162.67.
Listings sell for $162.67 on average, from $102.89 to $247.11. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $162.67 that is $41K to $81K a year per listing.
- Average price
- $162.67above the $15 to $100 sweet spot
- Price range
- $102.89–$247.11
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $41K–$81K
- Returns
- 0.7%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
38% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #148 within Beauty. It carries 1,347 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #148in Beauty
- Average rating
- 4.44 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,347per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Based products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BASED Shampoo & Conditioner Bundle with Peppermint Oil & Coconut Oil Cleansing Shampoo & Hydrating Conditioner for Men No Sulfates Parabens or Phthalates 12 fl oz Bottle (Pack of 2)
- Price
- $247.11
- Rating
- 4.5/5
- Reviews
- 1,239
- Age
- 1y ago

BASED BODYWORKS - Texturizing Hair Powder Lightweight Volumizing Hair Styling Powder with Matte Finish Adds Texture
- Price
- $102.89
- Rating
- 4.4/5
- Reviews
- 5,367
- Age
- 1y ago

Based Bodyworks Sea Salt Spray Natural Finish Sea Salt Spray for Hair Volumizes & Texturizes Infused with Kelp & Vitamin B5 Light & Non-Greasy Paraben Sulfate Phthalate Free 6 oz
- Price
- $154.69
- Rating
- 4.4/5
- Reviews
- 1,802
- Age
- 1y ago

BASED Leave-In Conditioner Instant Frizz Control Hydrates & Nourishes Hair Premium Leave-In Conditioner for Men Healthy Frizz-Free Hair in Minutes (6.8 Fl Oz Pack of 1)
- Price
- $173.99
- Rating
- 4.5/5
- Reviews
- 815
- Age
- 1y ago

BASED Curl Cream Defines Curls Controls Frizz Medium Hold Hydrates & Nourishes with Agave Silk Protein & Castor Oil No Harmful Chemicals or Artificial Fragrance (6.8 Oz Pack of 1)
- Price
- $155.26
- Rating
- 4.5/5
- Reviews
- 482
- Age
- 1y ago
Trending
90-day click momentum
BASED Performance Deodorant For Men All Day Odor Protection Aluminum Free with Magnesium Beeswax & Shea Butter 100% Paraben Sulfate Phthalate Free Naturally-Derived Santal Sandalwood Scent
- Price
- $138.70
- Rating
- 4.3/5
- Reviews
- 157
- Age
- 8mo ago

BASED Shampoo & Conditioner Bundle with Peppermint Oil & Coconut Oil Cleansing Shampoo & Hydrating Conditioner for Men No Sulfates Parabens or Phthalates 12 fl oz Bottle (Pack of 2)
- Price
- $247.11
- Rating
- 4.5/5
- Reviews
- 1,239
- Age
- 1y ago

BASED Leave-In Conditioner Instant Frizz Control Hydrates & Nourishes Hair Premium Leave-In Conditioner for Men Healthy Frizz-Free Hair in Minutes (6.8 Fl Oz Pack of 1)
- Price
- $173.99
- Rating
- 4.5/5
- Reviews
- 815
- Age
- 1y ago

BASED Curl Cream Defines Curls Controls Frizz Medium Hold Hydrates & Nourishes with Agave Silk Protein & Castor Oil No Harmful Chemicals or Artificial Fragrance (6.8 Oz Pack of 1)
- Price
- $155.26
- Rating
- 4.5/5
- Reviews
- 482
- Age
- 1y ago

BASED BODYWORKS Pomade for Men Quality Hair Care with Medium Hold Natural Shine & Fragrance Easy to Apply & Great for All Hair Types Hydrating and Nourishing Pomade (3 Oz Pack of 1)
- Price
- $154.56
- Rating
- 4.5/5
- Reviews
- 542
- Age
- 1y ago
Newest
by launch date
BASED Performance Deodorant For Men All Day Odor Protection Aluminum Free with Magnesium Beeswax & Shea Butter 100% Paraben Sulfate Phthalate Free Naturally-Derived Santal Sandalwood Scent
- Price
- $138.70
- Rating
- 4.3/5
- Reviews
- 157
- Age
- 8mo ago

BASED Shampoo & Conditioner Bundle with Peppermint Oil & Coconut Oil Cleansing Shampoo & Hydrating Conditioner for Men No Sulfates Parabens or Phthalates 12 fl oz Bottle (Pack of 2)
- Price
- $247.11
- Rating
- 4.5/5
- Reviews
- 1,239
- Age
- 1y ago

BASED Leave-In Conditioner Instant Frizz Control Hydrates & Nourishes Hair Premium Leave-In Conditioner for Men Healthy Frizz-Free Hair in Minutes (6.8 Fl Oz Pack of 1)
- Price
- $173.99
- Rating
- 4.5/5
- Reviews
- 815
- Age
- 1y ago

BASED Curl Cream Defines Curls Controls Frizz Medium Hold Hydrates & Nourishes with Agave Silk Protein & Castor Oil No Harmful Chemicals or Artificial Fragrance (6.8 Oz Pack of 1)
- Price
- $155.26
- Rating
- 4.5/5
- Reviews
- 482
- Age
- 1y ago

BASED BODYWORKS Pomade for Men Quality Hair Care with Medium Hold Natural Shine & Fragrance Easy to Apply & Great for All Hair Types Hydrating and Nourishing Pomade (3 Oz Pack of 1)
- Price
- $154.56
- Rating
- 4.5/5
- Reviews
- 542
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- BASED BODYWORKS100%
- Open — no brand owns it (0%)
Demand
Based search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 3.6×
Search terms
Top Based search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- based bodyworks91K/yr
- based67K/yr
- based texture powder10K/yr
- based body works shampoo1K/yr
Reviews and returns
What reviews say buyers love and hate about Based
We read the reviews and the return reasons for every product selling here.
“if u use it use also sea slat spray people say ur hair looks greasy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Based questions
Answered from the same tracked data.









