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Based

Fail

The top 5 brands take 100% of clicks, so Based is a Fail.

Flapen Score
41
41 / 100
Ranks 390 of 445 Beauty niches · −10 vs the category median of 51
Market size
$342K/yr170K searches / yr
90-day growth
+36.7%search demand this quarter
Competition
84%top-5 click share · 1 brands · 17 sellers

Flapen Score

Based against its category

The dotted line is the Beauty average. Past it, Based is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Based market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Based 170K times last year and spent an estimated $342K. One brand takes every click. Demand peaks in May–Jun. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +36.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $342K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
+36.7%
Conversion, latest week
1.2%
Market size, estimated
$342Ka year
Peak month
May3.6× the quietest month
Top search term
based bodyworks91K searches a year

02 · Price

A sale here is worth $162.67.

Listings sell for $162.67 on average, from $102.89 to $247.11. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $162.67 that is $41K to $81K a year per listing.

Average price
$162.67above the $15 to $100 sweet spot
Price range
$102.89–$247.11
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$41K–$81K
Returns
0.7%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #148 within Beauty. It carries 1,347 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#148in Beauty
Average rating
4.44 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,347per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Based products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

$0$34K$68K$103K$137K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • BASED BODYWORKS100%
  • Open — no brand owns it (0%)

Demand

Based search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 3.6×

Search terms

Top Based search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • based bodyworks91K/yr
  • based67K/yr
  • based texture powder10K/yr
  • based body works shampoo1K/yr

Reviews and returns

What reviews say buyers love and hate about Based

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “تصفيف الشعر”
100%of negative reviews mention “زيتي/دهني”
0.7%of orders come back
“if u use it use also sea slat spray people say ur hair looks greasy”
A buyer, on “زيتي/دهني”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Based questions

Answered from the same tracked data.