babyliss straightener
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,499.76avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Avg price
Okay$220.46avg listing price — sweet spot $15–$100
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Market size
Bad$87K$87K/yr · 44K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$80.42–$551.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, babyliss straightener is a $87K/yr Amazon United Arab Emirates market (44K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 32/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
babyliss straightener market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $110K–$165K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #145
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 62%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 61 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 99%
Open market
0%
- BaByliss84%
- BaBylissPRO16%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.5×
Top babyliss straightener search terms
- babyliss straightener33K/yr
- babyliss hair straightener6K/yr
- hair straightener babyliss4K/yr
Top babyliss straightener products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BaByliss Hair Straightener 25mm Straightening & Multiple Heat Settings Up To 230c Temperature With Fast Heat-up Time Ready To Use In 30 Seconds With Salon-quality Results ST089SDE (Black)
BaByliss$80.424.0★619 rev
BaByliss Smooth Ceramic Hair Straightener with 200C High Heat | Fast Heat-Up | Lightweight Design | Floating Plates for Sleek and Shiny Styling For All Hair Types - ST241SDE (UAE Version)
BaByliss$137.874.3★1,395 rev
BaByliss Smooth Finish 230 Hair Straightener |Titanium Ceramic Plates For Efficient Straightening |Adjustable Temperature Settings For Versatile Styling |Salon-quality Results At Home| ST250SDE(Black)
BaByliss$145.254.0★91 rev
BaByliss Shimmer Hair Straightener Fast Heat-up With Tourmaline-ceramic Coated Plates 6 Digital Heat Settings 140C - 235C Ionic Frizz Control & Auto Shut Off ST391SDE (Black)
BaByliss$216.974.0★45 rev
BabylissPRO High Tech Hair Straightener With EP Technology 5.0 Ionic Technology Ideal For Daily Use Suitable For All Hair Types
BaBylissPRO$418.424.2★12 rev
Newest
by launch date
BaByliss Titanium Shine Hair Straightener 24mm Titanium Ceramic Plates with Ionic Technology 5 Heat Settings 150230C Fast Heating Multi-Voltage Use Gray (ST620SDE) (UAE Version)
BaByliss$308.230 rev
BaByliss Cosmos Styler Smooth Sleek Hair Straightener with 25mm Ceramic Plates Fast Heating with 3 Heat Settings 180235C Multi-Voltage Use Gray (ST260SDE) (UAE Version)
BaByliss$214.75406 rev
BaByliss Smooth Ceramic Hair Straightener with 200C High Heat | Fast Heat-Up | Lightweight Design | Floating Plates for Sleek and Shiny Styling For All Hair Types - ST241SDE (UAE Version)
BaByliss$137.871,395 rev
BaByliss 24mm Nano-Ceramic Hair Straightener with Ionic Technology | Fast Heat-Up | Smooth Glide Plates | and Adjustable Temperature Settings ST394SDE
BaByliss$284.7297 rev
BaByliss Denim Luxe Hair Straightener | Diamond-Ceramic Plates for Smooth Shiny Hair | Fast Heat-Up & Adjustable Temperature | Frizz Control & Salon-Quality Finish ST251PSDE (UAE Version)
BaByliss$175.1191 rev
Trending
90-day click momentumBaByliss 24mm Nano-Ceramic Hair Straightener with Ionic Technology | Fast Heat-Up | Smooth Glide Plates | and Adjustable Temperature Settings ST394SDE
BaByliss$284.724.0★
BaByliss Cosmos Styler Smooth Sleek Hair Straightener with 25mm Ceramic Plates Fast Heating with 3 Heat Settings 180235C Multi-Voltage Use Gray (ST260SDE) (UAE Version)
BaByliss$214.754.3★
BaByliss Titanium Shine Hair Straightener 24mm Titanium Ceramic Plates with Ionic Technology 5 Heat Settings 150230C Fast Heating Multi-Voltage Use Gray (ST620SDE) (UAE Version)
BaByliss$308.230.0★
BaByliss Smooth Finish 230 Hair Straightener |Titanium Ceramic Plates For Efficient Straightening |Adjustable Temperature Settings For Versatile Styling |Salon-quality Results At Home| ST250SDE(Black)
BaByliss$145.254.0★
BaByliss Perfectly Sleek Hair Straightener 235C Quartz-Ceramic Coated Plates 13 Heat Settings Fast Heat Up Long Plates Auto Shut Off 3m Swivel Cord ST298SDE (Black)
BaByliss$181.914.3★
What buyers say about babyliss straightener
What buyers praise and complain about, mined from review topics.What buyers love
“good quality”
“The best investment”
“the straightener feels lightweight”
“Hair straighter”
What buyers complain about
“Received a used one”
Top return reasons
Common questions
- Is babyliss straightener profitable to sell on Amazon United Arab Emirates?
- The niche generates $87K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (32/100).
- How competitive is the babyliss straightener niche?
- 2 brands and 31 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in babyliss straightener?
- Top complaints mined from reviews: حالة المنتج. The return rate is 3.5%.
- When does demand for babyliss straightener peak?
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- What does it cost to enter the babyliss straightener niche?
- Listings span $80.42–$551.63; the average listing price is $220.46 (sweet spot $15–$100). The average incumbent carries 1,500 reviews — the moat a new listing must climb.