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Babyliss Straightener

Fail

The top 5 brands take 100% of clicks, so Babyliss Straightener is a Fail.

Flapen Score
32
32 / 100
Ranks 438 of 445 Beauty niches · −19 vs the category median of 51
Market size
$87K/yr44K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
54%top-5 click share · 2 brands · 31 sellers

Flapen Score

Babyliss Straightener against its category

The dotted line is the Beauty average. Past it, Babyliss Straightener is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Babyliss Straightener market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Babyliss Straightener 44K times last year and spent an estimated $87K. All 2 brands take every click. Demand peaks in Nov. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
0.9%
Market size, estimated
$87Ka year
Peak month
November1.5× the quietest month
Top search term
babyliss straightener33K searches a year

02 · Price

A sale here is worth $220.46.

Listings sell for $220.46 on average, from $80.42 to $551.63. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $220.46 that is $0 to $22K a year per listing.

Average price
$220.46above the $15 to $100 sweet spot
Price range
$80.42–$551.63
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$22K
Returns
3.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #145 within Beauty. It carries 1,500 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#145in Beauty
Average rating
4.29 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,500per listing
Listings tracked
21

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Babyliss Straightener products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$9K$13K$17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

2 falling

Sellers

31

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 99%

Open market

0%

  • BaByliss84%
  • BaBylissPRO16%

Demand

Babyliss Straightener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Black Friday '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Babyliss Straightener search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • babyliss straightener33K/yr
  • babyliss hair straightener6K/yr
  • hair straightener babyliss4K/yr

Reviews and returns

What reviews say buyers love and hate about Babyliss Straightener

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “الجودة الشاملة”
100%of negative reviews mention “حالة المنتج”
3.5%of orders come back
“Received a used one”
A buyer, on “حالة المنتج”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Babyliss Straightener questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data