Babyliss Straightener
FailThe top 5 brands take 100% of clicks, so Babyliss Straightener is a Fail.
- Flapen Score
- 32 / 100Ranks 438 of 445 Beauty niches · −19 vs the category median of 5132
- Market size
- $87K/yr44K searches / yr
- 90-day growth
- -2.5%search demand this quarter
- Competition
- 54%top-5 click share · 2 brands · 31 sellers
Flapen Score
Babyliss Straightener against its category
The dotted line is the Beauty average. Past it, Babyliss Straightener is stronger. Inside it, weaker.
Market
The Babyliss Straightener market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Babyliss Straightener 44K times last year and spent an estimated $87K. All 2 brands take every click. Demand peaks in Nov. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- -2.5%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $87Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- babyliss straightener33K searches a year
02 · Price
A sale here is worth $220.46.
Listings sell for $220.46 on average, from $80.42 to $551.63. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $220.46 that is $0 to $22K a year per listing.
- Average price
- $220.46above the $15 to $100 sweet spot
- Price range
- $80.42–$551.63
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$22K
- Returns
- 3.5%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #145 within Beauty. It carries 1,500 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #145in Beauty
- Average rating
- 4.29 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,500per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Babyliss Straightener products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BaByliss Hair Straightener 25mm Straightening & Multiple Heat Settings Up To 230c Temperature With Fast Heat-up Time Ready To Use In 30 Seconds With Salon-quality Results ST089SDE (Black)
- Price
- $80.42
- Rating
- 4.0/5
- Reviews
- 619
- Age
- 5y ago

BaByliss Smooth Ceramic Hair Straightener with 200C High Heat | Fast Heat-Up | Lightweight Design | Floating Plates for Sleek and Shiny Styling For All Hair Types - ST241SDE (UAE Version)
- Price
- $137.87
- Rating
- 4.3/5
- Reviews
- 1,395
- Age
- 1y ago

BaByliss Smooth Finish 230 Hair Straightener |Titanium Ceramic Plates For Efficient Straightening |Adjustable Temperature Settings For Versatile Styling |Salon-quality Results At Home| ST250SDE(Black)
- Price
- $145.25
- Rating
- 4.0/5
- Reviews
- 91
- Age
- 5y ago

BaByliss Shimmer Hair Straightener Fast Heat-up With Tourmaline-ceramic Coated Plates 6 Digital Heat Settings 140C - 235C Ionic Frizz Control & Auto Shut Off ST391SDE (Black)
- Price
- $216.97
- Rating
- 4.0/5
- Reviews
- 45
- Age
- 5y ago

BabylissPRO High Tech Hair Straightener With EP Technology 5.0 Ionic Technology Ideal For Daily Use Suitable For All Hair Types
- Price
- $418.42
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 3y ago
Trending
estimated 90-day click momentum
BaByliss 24mm Nano-Ceramic Hair Straightener with Ionic Technology | Fast Heat-Up | Smooth Glide Plates | and Adjustable Temperature Settings ST394SDE
- Price
- $284.72
- Rating
- 4.0/5
- Reviews
- 97
- Age
- 1y ago

BaByliss Cosmos Styler Smooth Sleek Hair Straightener with 25mm Ceramic Plates Fast Heating with 3 Heat Settings 180235C Multi-Voltage Use Gray (ST260SDE) (UAE Version)
- Price
- $214.75
- Rating
- 4.3/5
- Reviews
- 406
- Age
- 6mo ago

BaByliss Titanium Shine Hair Straightener 24mm Titanium Ceramic Plates with Ionic Technology 5 Heat Settings 150230C Fast Heating Multi-Voltage Use Gray (ST620SDE) (UAE Version)
- Price
- $308.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

BaByliss Smooth Finish 230 Hair Straightener |Titanium Ceramic Plates For Efficient Straightening |Adjustable Temperature Settings For Versatile Styling |Salon-quality Results At Home| ST250SDE(Black)
- Price
- $145.25
- Rating
- 4.0/5
- Reviews
- 91
- Age
- 5y ago

BaByliss Perfectly Sleek Hair Straightener 235C Quartz-Ceramic Coated Plates 13 Heat Settings Fast Heat Up Long Plates Auto Shut Off 3m Swivel Cord ST298SDE (Black)
- Price
- $181.91
- Rating
- 4.3/5
- Reviews
- 6,630
- Age
- 2y ago
Newest
by launch date
BaByliss Titanium Shine Hair Straightener 24mm Titanium Ceramic Plates with Ionic Technology 5 Heat Settings 150230C Fast Heating Multi-Voltage Use Gray (ST620SDE) (UAE Version)
- Price
- $308.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

BaByliss Cosmos Styler Smooth Sleek Hair Straightener with 25mm Ceramic Plates Fast Heating with 3 Heat Settings 180235C Multi-Voltage Use Gray (ST260SDE) (UAE Version)
- Price
- $214.75
- Rating
- 4.3/5
- Reviews
- 406
- Age
- 6mo ago

BaByliss Smooth Ceramic Hair Straightener with 200C High Heat | Fast Heat-Up | Lightweight Design | Floating Plates for Sleek and Shiny Styling For All Hair Types - ST241SDE (UAE Version)
- Price
- $137.87
- Rating
- 4.3/5
- Reviews
- 1,395
- Age
- 1y ago

BaByliss 24mm Nano-Ceramic Hair Straightener with Ionic Technology | Fast Heat-Up | Smooth Glide Plates | and Adjustable Temperature Settings ST394SDE
- Price
- $284.72
- Rating
- 4.0/5
- Reviews
- 97
- Age
- 1y ago

BaByliss Denim Luxe Hair Straightener | Diamond-Ceramic Plates for Smooth Shiny Hair | Fast Heat-Up & Adjustable Temperature | Frizz Control & Salon-Quality Finish ST251PSDE (UAE Version)
- Price
- $175.11
- Rating
- 4.0/5
- Reviews
- 91
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
31
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 99%
Open market
0%
- BaByliss84%
- BaBylissPRO16%
Demand
Babyliss Straightener search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.5×
Search terms
Top Babyliss Straightener search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- babyliss straightener33K/yr
- babyliss hair straightener6K/yr
- hair straightener babyliss4K/yr
Reviews and returns
What reviews say buyers love and hate about Babyliss Straightener
We read the reviews and the return reasons for every product selling here.
“Received a used one”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Babyliss Straightener questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









