Argan Oil Shampoo
MaybeAn estimated 0.8% of orders come back. But the top 5 brands take 95% of clicks, so Argan Oil Shampoo is a Maybe.
- Flapen Score
- 53 / 100Top 40% of 445 Beauty niches · +2 vs the category median of 5153
- Market size
- $126K/yr48K searches / yr
- 90-day growth
- +10.4%search demand this quarter
- Competition
- 40%top-5 click share · 11 brands · 103 sellers
Flapen Score
Argan Oil Shampoo against its category
The dotted line is the Beauty average. Past it, Argan Oil Shampoo is stronger. Inside it, weaker.
Market
The Argan Oil Shampoo market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Argan Oil Shampoo 48K times last year and spent an estimated $126K. The top 5 brands take 95% of clicks. Demand peaks in Aug–Sep. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.
- Searches, last 12 months
- 48K
- Growth, 90 days vs prior 90
- +10.4%
- Conversion, latest week
- 5.5%
- Market size, estimated
- $126Ka year
- Peak month
- August1.8× the quietest month
- Top search term
- hask shampoo18K searches a year
02 · Price
A sale here is worth $47.87.
Listings sell for $47.87 on average, from $18.44 to $157.33. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $47.87 that is $5K to $12K a year per listing.
- Average price
- $47.87inside the $15 to $100 sweet spot
- Price range
- $18.44–$157.33
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$12K
- Returns
- 0.8%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
21% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #939 within Beauty. It carries 2,662 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 21%
- Prime listings
- 73%
- Out of stock, average day
- 7.4%
- Average rank
- #939in Beauty
- Average rating
- 4.44 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,662per listing
- Listings tracked
- 33
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Argan Oil Shampoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
103
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
40%
Top 20: 90%
Open market
4%
- Brand 170%
- Brand 212%
- Brand 35%
- Brand 44%
- Brand 54%
- Brand 62%
- Open — no brand owns it (5 brands, 4%)
Demand
Argan Oil Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 1.8×
Search terms
Top Argan Oil Shampoo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hask shampoo18K/yr
- argan oil shampoo13K/yr
- moroccan oil shampoo7K/yr
- argan shampoo4K/yr
- husk shampoo4K/yr
- moroccanoil shampoo3K/yr
Reviews and returns
What reviews say buyers love and hate about Argan Oil Shampoo
We read the reviews and the return reasons for every product selling here.
“This product is so bad for my hair it makes me hair loss”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
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FAQ
Common Argan Oil Shampoo questions
Answered from the same tracked data.