argan oil
Worth a lookShows low returns (0.8%), but a deep review moat (23,587 avg reviews) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$41.08avg listing price — sweet spot $15–$100
Price range
Great$9.82–$75.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$188K$188K/yr · 134K searches
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Review moat
Bad23,587.28avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Arab Emirates niche tracking, argan oil is a $188K/yr Amazon United Arab Emirates market (134K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
argan oil market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $205K–$246K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #97
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 72%
- Out of stock
- 0.6%
- Avg brand age
- 62 months
- Avg seller age
- 83 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
87
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
45%
Top 20: 94%
Open market
25%
- OGX40%
- Botanic Hearth10%
- Cliganic8%
- Handcraft Blends7%
- The Ordinary5%
- Majestic Pure5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top argan oil search terms
- argan oil56K/yr
- argan oil for hair29K/yr
- ogx coconut miracle oil12K/yr
- ogx oil8K/yr
- ogx coconut oil5K/yr
- argan oil of morocco7K/yr
- زيت الارغان5K/yr
- argon oil3K/yr
- moroccan argan oil3K/yr
- argon oil for hair3K/yr
Top argan oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OGX Hair Oil Renewing+ Argan Oil of Morocco Extra Penetrating Oil Dry & Coarse Hair Types New Formula 100ml
OGX$27.624.5★5,952 rev
Botanic Hearth Moroccon Argan Hair Oil | 118 ML | for Adult Hydration Nourishing Strengthening Curly Frizzy Dry Damaged Hair Non-GMO Verified
Botanic Hearth$42.564.2★24,212 rev
Handcraft Blends Moroccan Argan Oil - 8 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Massage - Cold-Pressed
Handcraft Blends$69.124.6★112,110 rev
Ogx Hair Oil Nourishing+ Coconut Oil Weightless Hydrating Oil Mist Spray 118 ML
OGX$45.924.3★932 rev
Cliganic USDA Organic Argan Oil 100% Pure | for Hair Face & Skin | Natural Cold Pressed Carrier Oil Imported from Morocco
Cliganic$75.464.5★150,314 rev
Newest
by launch dateHandcraft Blends Moroccan Argan Oil - 8 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Massage - Cold-Pressed
Handcraft Blends$69.12112,110 rev
Botanic Hearth Tea Tree Oil for Hair | 200 ML |With Argan Jojoba & Grapeseed Oils | Soothes Itchy Scalp & Fights Dandruff | Non GMO Verified |
Botanic Hearth$39.0024,212 rev
SANOOR Moroccan Argan Oil 100% Pure Cold-Pressed Single Ingredient Hair & Skin Oils Infused with Biotin
SANOOR$27.29255 rev
velona Argan Oil - 8 oz | Morocco Oil | Stimulate Hair Growth Skin Body and Face Care | Nails Protector | Unrefined Cold Pressed | Cap Kit
velona$69.512,084 rev
Botanic Hearth Moroccon Argan Hair Oil | 118 ML | for Adult Hydration Nourishing Strengthening Curly Frizzy Dry Damaged Hair Non-GMO Verified
Botanic Hearth$42.5624,212 rev
Trending
90-day click momentumBotanic Hearth Tea Tree Oil for Hair | 200 ML |With Argan Jojoba & Grapeseed Oils | Soothes Itchy Scalp & Fights Dandruff | Non GMO Verified |
Botanic Hearth$39.004.2★
Handcraft Blends Moroccan Argan Oil - 8 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Massage - Cold-Pressed
Handcraft Blends$69.124.6★
SANOOR Moroccan Argan Oil 100% Pure Cold-Pressed Single Ingredient Hair & Skin Oils Infused with Biotin
SANOOR$27.294.3★
OGX Hair Oil Renewing+ Argan Oil of Morocco Extra Penetrating Oil Dry & Coarse Hair Types New Formula 100ml
OGX$27.624.5★
Majestic Pure Organic Jojoba Oil - Large 236 ML | 100% Pure and Natural Cold-Pressed | Moisturizing for Skin Care Massage Hair Care and to Dilute Essential Oils
Majestic Pure$43.844.4★
What buyers say about argan oil
What buyers praise and complain about, mined from review topics.What buyers love
“Makes your hair smooth and straight”
“Good natural smell”
“Makes hair smooth”
“Good quality”
“Perfect for dry hairs”
“Hair growth”
What buyers complain about
“it kinda leaked through my package”
“Doesn't smell right”
“because it can make your hair look oily”
Top return reasons
Common questions
- Is argan oil profitable to sell on Amazon United Arab Emirates?
- The niche generates $188K/yr across 25 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the argan oil niche?
- 15 brands and 87 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in argan oil?
- Top complaints mined from reviews: مانع للتسرب, يشم, زيتي/دهني. The return rate is 0.8%.
- When does demand for argan oil peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the argan oil niche?
- Listings span $9.82–$75.46; the average listing price is $41.08 (sweet spot $15–$100). The average incumbent carries 23,587 reviews — the moat a new listing must climb.