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Argan Oil

Maybe

Returns run at only 0.8% of orders. But the average product has 23,587 reviews to catch up to, so Argan Oil is a Maybe.

Flapen Score
55
55 / 100
Top 30% of 445 Beauty niches · +4 vs the category median of 51
Market size
$188K/yr134K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
45%top-5 click share · 15 brands · 87 sellers

Flapen Score

Argan Oil against its category

The dotted line is the Beauty average. Past it, Argan Oil is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Argan Oil market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Argan Oil 134K times last year and spent an estimated $188K. The top 5 brands take 70% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $188K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
3.4%
Market size, estimated
$188Ka year
Peak month
March1.5× the quietest month
Top search term
argan oil56K searches a year

02 · Price

A sale here is worth $41.08.

Listings sell for $41.08 on average, from $9.82 to $75.46. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $41.08 that is $4K to $10K a year per listing.

Average price
$41.08inside the $15 to $100 sweet spot
Price range
$9.82–$75.46
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
0.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #97 within Beauty. It carries 23,587 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
96%
Out of stock, average day
0.6%
Average rank
#97in Beauty
Average rating
4.36 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
23,587per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Argan Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$19K$28K$38K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

87

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

45%

Top 20: 94%

Open market

25%

  • OGX40%
  • Botanic Hearth10%
  • Cliganic8%
  • Handcraft Blends7%
  • The Ordinary5%
  • Majestic Pure5%

Demand

Argan Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Argan Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • argan oil56K/yr
  • argan oil for hair29K/yr
  • ogx coconut miracle oil12K/yr
  • ogx oil8K/yr
  • ogx coconut oil5K/yr
  • argan oil of morocco7K/yr
  • زيت الارغان5K/yr
  • argon oil3K/yr
  • moroccan argan oil3K/yr
  • argon oil for hair3K/yr

Reviews and returns

What reviews say buyers love and hate about Argan Oil

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “ملائمة الشعر المستقيم”
33%of negative reviews mention “مانع للتسرب”
0.8%of orders come back
“it kinda leaked through my package”
A buyer, on “مانع للتسرب”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Argan Oil questions

Answered from the same tracked data.