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Alum Stone

Maybe

Returns run at only 0.9% of orders. But shoppers spend only $58K a year here, so Alum Stone is a Maybe.

Flapen Score
55
55 / 100
Top 30% of 445 Beauty niches · +4 vs the category median of 51
Market size
$58K/yr54K searches / yr
90-day growth
+36.4%search demand this quarter
Competition
69%top-5 click share · 11 brands · 27 sellers

Flapen Score

Alum Stone against its category

The dotted line is the Beauty average. Past it, Alum Stone is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alum Stone market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Alum Stone 54K times last year and spent an estimated $58K. The top 5 brands take 84% of clicks. Demand peaks in Feb. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+36.4%
Conversion, latest week
5.2%
Market size, estimated
$58Ka year
Peak month
February1.6× the quietest month
Top search term
alum stone36K searches a year

02 · Price

A sale here is worth $21.07.

Listings sell for $21.07 on average, from $5.35 to $36.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $21.07 that is $2K to $5K a year per listing.

Average price
$21.07inside the $15 to $100 sweet spot
Price range
$5.35–$36.32
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.9%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #101 within Beauty. It carries 344 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
94%
Out of stock, average day
6.3%
Average rank
#101in Beauty
Average rating
4.10 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
344per listing
Listings tracked
16

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Alum Stone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$12K$18K$23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

27

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

12%

  • Exotic Veda36%
  • Generic22%
  • Lazybeee15%
  • Natural Spices7%
  • Basicali4%
  • Den of Man4%
  • Open — no brand owns it (5 brands, 12%)

Demand

Alum Stone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Alum Stone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alum stone36K/yr
  • alum15K/yr
  • fitkari3K/yr

Reviews and returns

What reviews say buyers love and hate about Alum Stone

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “الجودة الشاملة”
25%of negative reviews mention “المنتج المعلن عنه مقابل المنتج الفعلي”
0.9%of orders come back
“Not as advertised”
A buyer, on “المنتج المعلن عنه مقابل المنتج الفعلي”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Alum Stone questions

Answered from the same tracked data.