alum stone
Worth a lookShows low returns (0.9%), but a small market ($58K/yr) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$21.07avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great343.5avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.35–$36.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+36.4%90-day search growth — must beat 0% to launch
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad$58K$58K/yr · 54K searches
According to Flapen's Amazon United Arab Emirates niche tracking, alum stone is a $58K/yr Amazon United Arab Emirates market (54K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Feb. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
alum stone market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $63K–$84K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #101
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 56%
- Out of stock
- 6.3%
- Avg brand age
- 51 months
- Avg seller age
- 82 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
27
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
12%
- Exotic Veda36%
- Generic22%
- Lazybeee15%
- Natural Spices7%
- Basicali4%
- Den of Man4%
- Open — no brand owns it (5 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +36.4% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.6×
Top alum stone search terms
- alum stone36K/yr
- alum15K/yr
- fitkari3K/yr
Top alum stone products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Exotic Veda 100% Pure Alum Block Natural Deodorant and Aftershave Soothes Razor Burn and Skin Irritation Fitkari Alum Stone Alcohol-Free
Exotic Veda$24.894.2★746 rev
Natural Fatkadi Alum Stone 100g 100% Pure Fresh Premium Alum - Chemical-Free Natural Deodorant Stone UAE
Generic$8.843.8★30 rev
Lazybeee Alum Whole Piece - Each 100 Gms - White Phitkari | Fitkari | Natural Alum Stones (Pack of 1)
Lazybeee$13.474.0★223 rev
Natural Fitkari Alum Stone 500g | Pure Fitkari Alum Crystal | Multi-Purpose Alum Stone for Skincare Water Purification & Shaving Use
Natural Spices$17.393.8★35 rev
Exotic Veda 100% Natural Mineral Deodorant Stick Unscented Alum Alcohol-Free Chemical-Free 24-Hour Odor Protection for All Skin Types 2.82 oz (80g) (Natural)
Exotic Veda$22.783.4★87 rev
Newest
by launch dateExotic Veda 100% Natural Mineral Deodorant Stick Unscented Alum Alcohol-Free Chemical-Free 24-Hour Odor Protection for All Skin Types 2.82 oz (80g) (Natural)
Exotic Veda$22.7887 rev
100% Natural Alum Deodorant Stick With Aloevera Alcohol & Chemical-Free 24-Hour Odor Protection for All Skin Types 2.82 oz Aloe Vera Ideal Travel Deodorant for Women & Men
Exotic Veda$23.3787 rev
Exotic Veda Alum Powder 100g (3.53 oz) Pure Potassium Aluminium Powder Alum Granules Natural Deodorant & Water Purifier Phitkari for Canker Sores Purified Granulated Form
Exotic Veda$21.7152 rev
Natural Fatkadi Alum Stone 100g 100% Pure Fresh Premium Alum - Chemical-Free Natural Deodorant Stone UAE
Generic$8.8430 rev
Basicali Lazybeee Alum Whole Piece - Each 100 Gms - White Phitkari | Fitkari | Natural Alum Stones (Pack of 1)
Basicali$15.3414 rev
Trending
90-day click momentum
Naturaverde Pharma Alum Rock Shave Stick 2X5
Generic$25.845.0★
KTD Gopala Fitkari 100 g
KTD Gopala$5.354.3★
Exotic Veda 100% Natural Mineral Deodorant Stick Unscented Alum Alcohol-Free Chemical-Free 24-Hour Odor Protection for All Skin Types 2.82 oz (80g) (Natural)
Exotic Veda$22.783.4★
100% Natural Alum Deodorant Stick With Aloevera Alcohol & Chemical-Free 24-Hour Odor Protection for All Skin Types 2.82 oz Aloe Vera Ideal Travel Deodorant for Women & Men
Exotic Veda$23.373.4★
Exotic Veda Alum Powder 100g (3.53 oz) Pure Potassium Aluminium Powder Alum Granules Natural Deodorant & Water Purifier Phitkari for Canker Sores Purified Granulated Form
Exotic Veda$21.714.4★
What buyers say about alum stone
What buyers praise and complain about, mined from review topics.What buyers love
“Good Product”
“Worthy”
“Finally a product that works as advertised”
What buyers complain about
“Not as advertised”
“Sometimes Itchy”
“Poor quality product”
“Smells really bad. sewer”
“its so small that we need at least two pieces for a month”
“completely ruined my skin”
“now Im unable to use”
Top return reasons
Common questions
- Is alum stone profitable to sell on Amazon United Arab Emirates?
- The niche generates $58K/yr across 16 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +36.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the alum stone niche?
- 11 brands and 27 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in alum stone?
- Top complaints mined from reviews: المنتج المعلن عنه مقابل المنتج الفعلي, الحساسية, الجودة الشاملة. The return rate is 0.9%.
- When does demand for alum stone peak?
- Demand peaks in Feb; the busiest month runs 1.6× the quietest.
- What does it cost to enter the alum stone niche?
- Listings span $5.35–$36.32; the average listing price is $21.07 (sweet spot $15–$100). The average incumbent carries 344 reviews — the moat a new listing must climb.