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Aha Bha

Fail

The top 5 brands take 94% of clicks, so Aha Bha is a Fail.

Flapen Score
47
47 / 100
Ranks 307 of 445 Beauty niches · −4 vs the category median of 51
Market size
$266K/yr84K searches / yr
90-day growth
+5.7%search demand this quarter
Competition
51%top-5 click share · 11 brands · 71 sellers

Flapen Score

Aha Bha against its category

The dotted line is the Beauty average. Past it, Aha Bha is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aha Bha market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Aha Bha 84K times last year and spent an estimated $266K. The top 5 brands take 94% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $266K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+5.7%
Conversion, latest week
2.4%
Market size, estimated
$266Ka year
Peak month
September1.4× the quietest month
Top search term
paulas choice38K searches a year

02 · Price

A sale here is worth $132.28.

Listings sell for $132.28 on average, from $28.83 to $329.07. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $132.28 that is $33K to $66K a year per listing.

Average price
$132.28above the $15 to $100 sweet spot
Price range
$28.83–$329.07
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$33K–$66K
Returns
1.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #193 within Beauty. It carries 8,119 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
81%
Out of stock, average day
0.0%
Average rank
#193in Beauty
Average rating
4.32 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
8,119per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Aha Bha products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$21K$32K$42K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

71

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

51%

Top 20: 88%

Open market

5%

  • PAULA'S CHOICE80%
  • The Ordinary6%
  • Minimalist4%
  • medicube2%
  • SOME BY MI2%
  • Pilgrim1%
  • Open — no brand owns it (5 brands, 5%)

Demand

Aha Bha search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Aha Bha search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paulas choice38K/yr
  • paulas choice 2 bha liquid exfoliant16K/yr
  • aha bha6K/yr
  • peeling solution8K/yr
  • bha5K/yr
  • aha bha serum8K/yr
  • exfoliate4K/yr

Reviews and returns

What reviews say buyers love and hate about Aha Bha

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “الجودة الشاملة”
15%of negative reviews mention “الحجم الكلي”
1.1%of orders come back
“Very tiny bottle”
A buyer, on “الحجم الكلي”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Aha Bha questions

Answered from the same tracked data.