Travel Toys
PassTravel Toys scores 68 out of 100, a Pass. Shoppers spend an estimated $28K a year here, search demand grew +288.5% this quarter, and an estimated 1.4% of orders come back.
- Flapen Score
- 68 / 100Top 1% of 131 Baby Products niches · +17 vs the category median of 5168
- Market size
- $28K/yr21K searches / yr
- 90-day growth
- +288.5%search demand this quarter
- Competition
- 36%top-5 click share · 25 brands · 83 sellers
Flapen Score
Travel Toys against its category
The dotted line is the Baby Products average. Past it, Travel Toys is stronger. Inside it, weaker.
Market
The Travel Toys market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Travel Toys 21K times last year and spent an estimated $28K. The top 5 brands take 42% of clicks. Demand peaks in Jun–Jul. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +288.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- +288.5%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $28Ka year
- Peak month
- July3.9× the quietest month
- Top search term
- travel toys19K searches a year
02 · Price
A sale here is worth $37.30.
Listings sell for $37.30 on average, from $10.68 to $69.35. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $37.30 that is $0 to $4K a year per listing.
- Average price
- $37.30inside the $15 to $100 sweet spot
- Price range
- $10.68–$69.35
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.4%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #73 within Baby Products. It carries 1,266 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 9.5%
- Average rank
- #73in Baby Products
- Average rating
- 4.39 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,266per listing
- Listings tracked
- 41
04 · Newcomers
5 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Travel Toys products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ddLUCK Silicone Fidget Toys Sensory Sticks Textured Sensory Calming Toys with ADHD Autism Toy for Anxiety Stress Relief Travel Fidgets Strings Set for Kids and Adults (6 Pack)
- Price
- $42.85
- Rating
- 4.3/5
- Reviews
- 323
- Age
- 11mo ago

Hape Gone Fishin! Magnetic Fishing Game | Travel-Friendly Toy | 8 Numbered Fish & Rod | Interactive Play for Kids | Develops Motor Skills & Math Concepts | Travel Toy | Magnet Toy | Pocket Toys 2Y+
- Price
- $17.99
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 4y ago

TINYLENS Kids Memory Matching Game with Flip Board & 10 Double-Sided Cards Educational Matching Games for Toddlers 3-5 Preschool Learning Travel Game for Car & Airplane Trips
- Price
- $36.74
- Rating
- 4.4/5
- Reviews
- 87
- Age
- 1y ago

Mini Magnetic Tiles for Kids Ages 3-6 Travel Magnet Building Tiles Set STEM Educational Building Blocks Set with Iron Box 30PCS Portable Building Game Toys for Toddlers Boys & Girls Puzzle Gift
- Price
- $54.46
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 11mo ago

COLEGRY Pop Tubes Robot Fidget Toys (4 Pack) Telescopic Suction Cup Robotics Toy Toddler Fine Motor Skills & Creative Learning Autism Sensory Toys for Kids Age 3-6 Party Favors Boy Girl Gifts
- Price
- $12.80
- Rating
- 4.0/5
- Reviews
- 509
- Age
- 2y ago
Trending
estimated 90-day click momentum
Simba World of Toys Fidget Twister 2-Pack Sensory Fidget Toy Twistable and Bendable Shape Puzzle Toy for Kids Travel-Friendly Motor Skills Toy Ages 3
- Price
- $10.68
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 12mo ago

Mini Magnetic Alphabets Numbers Blocks 40 Pcs | Magnetic Travel Size Building Cubes with Storage Iron Box | STEM Education Travel Toy | Compact Math Learning School Activity Ramadan Eid Gift
- Price
- $65.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Skillmatics Puzzle Activity - Tape It Animals 150+ Easy-Tear Stickers Art & Craft Kit Educational Fine Motor Skills & Travel Toy Gift for Kids Ages 4 5 6 7 8
- Price
- $51.89
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 5mo ago

Matching Memory Game for Kids Age 3 4 5 6 7 8 Year Old Montessori Brain Teasers Game Travel Toy for Boys Girls Board Game Road Trip Essentials for Toddler Activity Birthday Gifts(Random Colour)
- Price
- $57.38
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 8mo ago

KASTWAVE Color Sorting Sensory Toy | Montessori Fine Motor Skills Game for Toddlers 1-3 Preschool Color Matching Educational Toy Gifts for Boys & Girls
- Price
- $28.13
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 1y ago
Newest
by launch date
Skillmatics Puzzle Activity - Tape It Animals 150+ Easy-Tear Stickers Art & Craft Kit Educational Fine Motor Skills & Travel Toy Gift for Kids Ages 4 5 6 7 8
- Price
- $51.89
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 5mo ago

Mini Magnetic Alphabets Numbers Blocks 40 Pcs | Magnetic Travel Size Building Cubes with Storage Iron Box | STEM Education Travel Toy | Compact Math Learning School Activity Ramadan Eid Gift
- Price
- $65.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Matching Memory Game for Kids Age 3 4 5 6 7 8 Year Old Montessori Brain Teasers Game Travel Toy for Boys Girls Board Game Road Trip Essentials for Toddler Activity Birthday Gifts(Random Colour)
- Price
- $57.38
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 8mo ago

Mini Magnetic Tiles for Kids | Travel Size 30PCS Magnetic Building Blocks with Iron Box | Light Weight Portable Travel Toys for 3+ Year Old Boys Girls Toddlers | Preschool Learning Gifts | Micro Mags
- Price
- $56.45
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 11mo ago

Mini Magnetic Tiles for Kids Ages 3-6 Travel Magnet Building Tiles Set STEM Educational Building Blocks Set with Iron Box 30PCS Portable Building Game Toys for Toddlers Boys & Girls Puzzle Gift
- Price
- $54.46
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
25 falling
Sellers
83
Est. top-5 brand share
42%
Top 20: 97%
Est. top-5 click share
36%
Top 20: 82%
Open market
51%
- ddLUCK11%
- Hape10%
- TINYLENS7%
- Skillmatics7%
- Melissa & Doug7%
- Kieacos6%
Demand
Travel Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 3.9×
Reviews and returns
What reviews say buyers love and hate about Travel Toys
We read the reviews and the return reasons for every product selling here.
“The colors bleed in between”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Travel Toys questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









