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Kids Sunscreen

Pass

Kids Sunscreen scores 67 out of 100, a Pass. Shoppers spend $218K a year here, search demand grew +196.1% this quarter, and returns run at 0.8% of orders.

Flapen Score
67
67 / 100
Top 3% of 131 Baby Products niches · +16 vs the category median of 51
Market size
$218K/yr66K searches / yr
90-day growth
+196.1%search demand this quarter
Competition
49%top-5 click share · 16 brands · 101 sellers

Flapen Score

Kids Sunscreen against its category

The dotted line is the Baby Products average. Past it, Kids Sunscreen is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Sunscreen market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Kids Sunscreen 66K times last year and spent an estimated $218K. The top 5 brands take 73% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +196.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $218K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+196.1%
Conversion, latest week
6.1%
Market size, estimated
$218Ka year
Peak month
May5.2× the quietest month
Top search term
kids sunscreen19K searches a year

02 · Price

A sale here is worth $53.50.

Listings sell for $53.50 on average, from $14.63 to $97.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $53.50 that is $5K to $13K a year per listing.

Average price
$53.50inside the $15 to $100 sweet spot
Price range
$14.63–$97.00
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$5K–$13K
Returns
0.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #98 within Baby Products. It carries 2,777 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#98in Baby Products
Average rating
4.51 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,777per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Kids Sunscreen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$17K$26K$35K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

101

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

22%

  • NIVEA SUN30%
  • Banana Boat16%
  • Cool & Cool11%
  • Mustela11%
  • Aveeno6%
  • MAMAEARTH5%

Demand

Kids Sunscreen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.2×

Search terms

Top Kids Sunscreen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids sunscreen19K/yr
  • sunscreen kids16K/yr
  • baby sunscreen12K/yr
  • sunscreen for kids10K/yr
  • kids sunscreen spf 509K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Sunscreen

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “القيمة مقابل المال”
20%of negative reviews mention “مانع للتسرب”
0.8%of orders come back
“Not great for taking out as now risk having blue suncream leak all over my stuff”
A buyer, on “مانع للتسرب”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Kids Sunscreen questions

Answered from the same tracked data.