Baby Wipes
PassBaby Wipes scores 67 out of 100, a Pass. Shoppers spend $4.5M a year here, search demand grew +9.4% this quarter, and returns run at 0.4% of orders.
- Flapen Score
- 67 / 100Top 3% of 131 Baby Products niches · +16 vs the category median of 5167
- Market size
- $4.5M/yr1.1M searches / yr
- 90-day growth
- +9.4%search demand this quarter
- Competition
- 47%top-5 click share · 15 brands · 66 sellers
Flapen Score
Baby Wipes against its category
The dotted line is the Baby Products average. Past it, Baby Wipes is stronger. Inside it, weaker.
Market
The Baby Wipes market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Baby Wipes 1.1M times last year and spent an estimated $4.5M. The top 5 brands take 77% of clicks. Flapen scores it 67 out of 100, a Pass.
01 · Demand
10.1% of searches ended in a purchase last week.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.5M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +9.4%
- Conversion, latest week
- 10.1%
- Market size, estimated
- $4.5Ma year
- Peak month
- November1.3× the quietest month
- Top search term
- water wipes233K searches a year
02 · Price
A sale here is worth $42.23.
Listings sell for $42.23 on average, from $5.40 to $143.76. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At $42.23 that is $169K to $211K a year per listing.
- Average price
- $42.23inside the $15 to $100 sweet spot
- Price range
- $5.40–$143.76
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $169K–$211K
- Returns
- 0.4%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #50 within Baby Products. It carries 6,077 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 11.4%
- Average rank
- #50in Baby Products
- Average rating
- 4.45 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 6,077per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Baby Wipes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
WaterWipes Sensitive+ Newborn & Baby Wipes 12 Packs 720 Total Wipes 99.9% Water Fragrance Free & Alcohol Free
- Price
- $142.35
- Rating
- 4.6/5
- Reviews
- 28,495
- Age
- 5y ago
Johnsons Baby Wipes - Gentle All Over 216 Total Count Soft and Soothing Wipes for Delicate Skin Fragrance-Free and Alcohol-Free Dermatologically Tested Suitable for Newborns and Toddlers
- Price
- $12.35
- Rating
- 4.4/5
- Reviews
- 1,526
- Age
- 6y ago
Kokoshi Premium Baby Wet Wipes 192 pcs
- Price
- $19.42
- Rating
- 4.5/5
- Reviews
- 141
- Age
- 1y ago
WaterWipes WaterWipes Sensitive Newborn & Baby Wipes 4 Pack 240 Wipes 99.9% Water Fragrance Free & Alcohol Free
- Price
- $50.91
- Rating
- 4.6/5
- Reviews
- 28,495
- Age
- 5y ago
WaterWipes Sensitive+ Newborn & Baby Wipes 9 Packs 540 Total Wipes 99.9% Water Fragrance Free & Alcohol Free
- Price
- $111.37
- Rating
- 4.6/5
- Reviews
- 28,495
- Age
- 5y ago
Trending
90-day click momentum
VIELOR Baby Wipes 3+1 Free Pack 240 Total Wipes 99.9% Pure Aqua Water Fragrance Free Safe for Newborn & Sensitive Skin
- Price
- $43.78
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 4mo ago
WaterWipes HydroFresh Refresh Wipes Stay Clean & Refreshed XL Body Cleaning Wipe Instant Cleanliness Odor & Sweat Removal Ideal for Gym Travel & Outdoor Use 64 Count (8 pack)
- Price
- $86.64
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 7mo ago
Himalaya Since 1930 Gentle Cleansing Baby Wipes Alcohol & Paraben Free for Sensitive Skin - 48 wipes X 4 packs (192 Wipes)
- Price
- $17.65
- Rating
- 4.6/5
- Reviews
- 1,677
- Age
- 2y ago
Mother Sparsh 99% Pure Water (Unscented) baby wipes I Natural Plant made cloth - Super thick I 72 pcs/pack - Pack of 2 (Super Saver Pack)
- Price
- $22.90
- Rating
- 4.5/5
- Reviews
- 7,441
- Age
- 6y ago
Himalaya Since 1930 Sensitive Baby Wipes Alcohol & Paraben Free for Sensitive Skin- 48 wipes X 4 packs (192 Wipes)
- Price
- $17.73
- Rating
- 4.5/5
- Reviews
- 640
- Age
- 2y ago
Newest
by launch dateVIELOR Baby Wipes 3+1 Free Pack 240 Total Wipes 99.9% Pure Aqua Water Fragrance Free Safe for Newborn & Sensitive Skin
- Price
- $43.78
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 4mo ago
WaterWipes HydroFresh Refresh Wipes Stay Clean & Refreshed XL Body Cleaning Wipe Instant Cleanliness Odor & Sweat Removal Ideal for Gym Travel & Outdoor Use 64 Count (8 pack)
- Price
- $86.64
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 7mo ago
Pureborn Moisture Water Wipes 99% Purified Water with Prebiotics & Probiotics Ultra-Soft Biodegradable Bamboo Sheets for Newborns Gentle on Sensitive Skin Plastic-Free 180 Count
- Price
- $35.57
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 9mo ago
Kokoshi Premium Baby Wet Wipes 192 pcs
- Price
- $19.42
- Rating
- 4.5/5
- Reviews
- 141
- Age
- 1y ago
Himalaya Since 1930 Gentle Cleansing Baby Wipes Alcohol & Paraben Free for Sensitive Skin - 48 wipes X 4 packs (192 Wipes)
- Price
- $17.65
- Rating
- 4.6/5
- Reviews
- 1,677
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
66
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
47%
Top 20: 86%
Open market
19%
- WaterWipes40%
- Johnson's Baby13%
- Himalaya11%
- Kokoshi8%
- Cool & Cool4%
- Fine4%
Demand
Baby Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Baby Wipes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- water wipes233K/yr
- wipes207K/yr
- baby wipes215K/yr
- wet wipes161K/yr
- water wipes baby38K/yr
- waterwipes26K/yr
- وايبس20K/yr
- wipes baby17K/yr
- مناديل مبللة للأطفال20K/yr
- wet wipes for baby26K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Wipes
We read the reviews and the return reasons for every product selling here.
“The wipes are too dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Kids Sunscreen
$218K/yr+196.1%
Travel Toys
$28K/yr+288.5%
Bottle Cleaner Brush
$276K/yr+13.7%
Toilet Seat Cover
$161K/yr+46.4%
Mosquito Repellent
$574K/yr+6.9%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Wipes questions
Answered from the same tracked data.