Baby Wipes
Baby Wipes clears our launch bar: a $4.5M/yr market growing +9.4% this quarter with returns at 0.4%.
Flapen Score
Top 3% of 131 Baby Products niches · +16 vs the category median of 51
Is Baby Wipes profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Baby Wipes is a $4.5M/yr Amazon United Arab Emirates market (1.1M searches/yr). The top 5 brands hold 77% of demand. Verdict: Launch it — 67/100.
Baby Wipes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +9.4% over the last 90 days and 10.1% of searches end in a purchase.
$4.5M
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 31 products
Top Baby Wipes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
WaterWipes Sensitive+ Newborn & Baby Wipes 12 Packs 720 Total Wipes 99.9% Water Fragrance Free & Alcohol Free
- Price
- $142.35
- Rating
- 4.6/5
- Reviews
- 28,495
- Age
- 5y ago
Johnsons Baby Wipes - Gentle All Over 216 Total Count Soft and Soothing Wipes for Delicate Skin Fragrance-Free and Alcohol-Free Dermatologically Tested Suitable for Newborns and Toddlers
- Price
- $12.35
- Rating
- 4.4/5
- Reviews
- 1,526
- Age
- 6y ago
Kokoshi Premium Baby Wet Wipes 192 pcs
- Price
- $19.42
- Rating
- 4.5/5
- Reviews
- 141
- Age
- 1y ago
WaterWipes WaterWipes Sensitive Newborn & Baby Wipes 4 Pack 240 Wipes 99.9% Water Fragrance Free & Alcohol Free
- Price
- $50.91
- Rating
- 4.6/5
- Reviews
- 28,495
- Age
- 5y ago
WaterWipes Sensitive+ Newborn & Baby Wipes 9 Packs 540 Total Wipes 99.9% Water Fragrance Free & Alcohol Free
- Price
- $111.37
- Rating
- 4.6/5
- Reviews
- 28,495
- Age
- 5y ago
Trending
90-day click momentum
VIELOR Baby Wipes 3+1 Free Pack 240 Total Wipes 99.9% Pure Aqua Water Fragrance Free Safe for Newborn & Sensitive Skin
- Price
- $43.78
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 4mo ago
WaterWipes HydroFresh Refresh Wipes Stay Clean & Refreshed XL Body Cleaning Wipe Instant Cleanliness Odor & Sweat Removal Ideal for Gym Travel & Outdoor Use 64 Count (8 pack)
- Price
- $86.64
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 7mo ago
Himalaya Since 1930 Gentle Cleansing Baby Wipes Alcohol & Paraben Free for Sensitive Skin - 48 wipes X 4 packs (192 Wipes)
- Price
- $17.65
- Rating
- 4.6/5
- Reviews
- 1,677
- Age
- 2y ago
Mother Sparsh 99% Pure Water (Unscented) baby wipes I Natural Plant made cloth - Super thick I 72 pcs/pack - Pack of 2 (Super Saver Pack)
- Price
- $22.90
- Rating
- 4.5/5
- Reviews
- 7,441
- Age
- 6y ago
Himalaya Since 1930 Sensitive Baby Wipes Alcohol & Paraben Free for Sensitive Skin- 48 wipes X 4 packs (192 Wipes)
- Price
- $17.73
- Rating
- 4.5/5
- Reviews
- 640
- Age
- 2y ago
Newest
by launch dateVIELOR Baby Wipes 3+1 Free Pack 240 Total Wipes 99.9% Pure Aqua Water Fragrance Free Safe for Newborn & Sensitive Skin
- Price
- $43.78
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 4mo ago
WaterWipes HydroFresh Refresh Wipes Stay Clean & Refreshed XL Body Cleaning Wipe Instant Cleanliness Odor & Sweat Removal Ideal for Gym Travel & Outdoor Use 64 Count (8 pack)
- Price
- $86.64
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 7mo ago
Pureborn Moisture Water Wipes 99% Purified Water with Prebiotics & Probiotics Ultra-Soft Biodegradable Bamboo Sheets for Newborns Gentle on Sensitive Skin Plastic-Free 180 Count
- Price
- $35.57
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 9mo ago
Kokoshi Premium Baby Wet Wipes 192 pcs
- Price
- $19.42
- Rating
- 4.5/5
- Reviews
- 141
- Age
- 1y ago
Himalaya Since 1930 Gentle Cleansing Baby Wipes Alcohol & Paraben Free for Sensitive Skin - 48 wipes X 4 packs (192 Wipes)
- Price
- $17.65
- Rating
- 4.6/5
- Reviews
- 1,677
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
66
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
47%
Top 20: 86%
Open market
19%
- WaterWipes40%
- Johnson's Baby13%
- Himalaya11%
- Kokoshi8%
- Cool & Cool4%
- Fine4%
Baby Wipes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Baby Wipes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- water wipes233K/yr
- wipes207K/yr
- baby wipes215K/yr
- wet wipes161K/yr
- water wipes baby38K/yr
- waterwipes26K/yr
- وايبس20K/yr
- wipes baby17K/yr
- مناديل مبللة للأطفال20K/yr
- wet wipes for baby26K/yr
What reviews say buyers love and hate about Baby Wipes
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“The best wipes”
“Very soft”
“Excellent product”
“Best in price”
“Smell lovely and do a great job”
What buyers complain about
89% of reviews“The wipes are too dry”
“It doesnt really clean my baby”
“Small size”
“No fragrance”
“Expensive”
Baby Wipes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baby Wipes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
