Baby Toys
MaybeThe top 5 brands take only 37% of clicks. But the average product has 4,678 reviews to catch up to, so Baby Toys is a Maybe.
- Flapen Score
- 61 / 100Top 11% of 131 Baby Products niches · +10 vs the category median of 5161
- Market size
- $222K/yr169K searches / yr
- 90-day growth
- +9.4%search demand this quarter
- Competition
- 21%top-5 click share · 54 brands · 160 sellers
Flapen Score
Baby Toys against its category
The dotted line is the Baby Products average. Past it, Baby Toys is stronger. Inside it, weaker.
Market
The Baby Toys market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Baby Toys 169K times last year and spent an estimated $222K. The top 5 brands take 37% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $222K a year.
- Searches, last 12 months
- 169K
- Growth, 90 days vs prior 90
- +9.4%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $222Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- baby toys 6 to 12 months32K searches a year
02 · Price
A sale here is worth $40.12.
Listings sell for $40.12 on average, from $7.51 to $150.48. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $40.12 that is $0 to $4K a year per listing.
- Average price
- $40.12inside the $15 to $100 sweet spot
- Price range
- $7.51–$150.48
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 2.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #69 within Baby Products. It carries 4,678 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 4.8%
- Average rank
- #69in Baby Products
- Average rating
- 4.44 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 4,678per listing
- Listings tracked
- 97
04 · Newcomers
Amazon counts 3 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Baby Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Jestilo Inflatable Tummy Time Water Mat Baby Infant and Toddler Play Sensory Toys for Early Development Activities | Age 3 to 12 Months
- Price
- $14.33
- Rating
- 3.9/5
- Reviews
- 287
- Age
- 4y ago

KUANGO 3 Pcs Black and White High Contrast Baby Toys Newborn to 3 Months Montessori Sensory Soft Book for Early Education Infant Tummy Time Toys Baby Gifts
- Price
- $28.43
- Rating
- 4.4/5
- Reviews
- 2,261
- Age
- 3y ago

SKY-TOUCH Baby Toys 4 pcs Newborn Development and Foot finder for Boys Girls 0-12 Months - Small Size
- Price
- $16.13
- Rating
- 3.9/5
- Reviews
- 200
- Age
- 2y ago

Hola Shake & Pull Busy Ball - Interactive Toy for Toddlers 6M+ Develops Fine Motor Skills Hand-Eye Coordination Sensory Perception with Bubble Popping Bead Spinning Pulling & Shaking Activities
- Price
- $38.76
- Rating
- 4.8/5
- Reviews
- 193
- Age
- 1y ago

SKY-TOUCH Electric Runaway Crab Crawling Crab Baby Toy with Music and LED Light Up Toddler Interactive Learning Development Toy with Automatically Avoid Obstacles For Babies Toddlers and Kids
- Price
- $26.61
- Rating
- 4.1/5
- Reviews
- 515
- Age
- 3y ago
Trending
90-day click momentum
Zenymee Rolling Ball Tower Toy for Baby and Toddler 1-4 Years Old | Boosts Fine Motor Skills and Hand-Eye Coordination Safe for Kids Durable Plastic Construction
- Price
- $21.21
- Rating
- 4.3/5
- Reviews
- 43
- Age
- 1y ago

Baby Toys 6-12 Months-Mini Farm Animals Shape Sorter Toys with 6pc Stuffed Farm Animals Plush Toy Rattle Crinkle Paper Mirror-Busy Montessori Toy for Babies Sensory Toys for Toddlers 1-3 (Pilzhaus)
- Price
- $53.43
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 6mo ago

Infinno Inflatable Tummy Time Mat Premium Baby Water Play Mat for Infants and Toddlers Baby Toys for 3 to 24 Months Strengthen Your Babys Muscles Portable
- Price
- $13.27
- Rating
- 4.4/5
- Reviews
- 29,006
- Age
- 6y ago

Azulmart Baby Crib Mobile with Funny Rotation Musical Hanging Rattle & Remote Control Spin Motor Projection Night Light Relaxing Music Portable Animal Nursery Sensory Crib Toy for Infant Newborn Gift
- Price
- $48.76
- Rating
- 3.7/5
- Reviews
- 47
- Age
- 1y ago

TOHIBEE Baby Montessori Sensory Toys for 0-6 6-12 Months Baby Teether Teething Toys for Babies 0 3 6 9 12 18 Months Newborn Infant Learning Developmental Toys Gifts for 1 2 Year Old Boys Girls
- Price
- $23.87
- Rating
- 4.7/5
- Reviews
- 8,284
- Age
- 2y ago
Newest
by launch date
Baby Toys 6-12 Months-Mini Farm Animals Shape Sorter Toys with 6pc Stuffed Farm Animals Plush Toy Rattle Crinkle Paper Mirror-Busy Montessori Toy for Babies Sensory Toys for Toddlers 1-3 (Pilzhaus)
- Price
- $53.43
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 6mo ago

alilo Smarty Bunny Baby Rattle Musical Light Up Toy Learning Colors with 9 Cards 4 Music Modes Educational Toy for Infants and Toddlers 0-18 Months Newborn Gift for Boys and Girls
- Price
- $146.30
- Rating
- 4.7/5
- Reviews
- 128
- Age
- 11mo ago

Hola Shake & Pull Busy Ball - Interactive Toy for Toddlers 6M+ Develops Fine Motor Skills Hand-Eye Coordination Sensory Perception with Bubble Popping Bead Spinning Pulling & Shaking Activities
- Price
- $38.76
- Rating
- 4.8/5
- Reviews
- 193
- Age
- 1y ago

Chuya Baby Teether Toy Chew Toy for Babies 3-24 Months TV Remote Control Shape Teething Relief Baby Toys for Infants (Black)
- Price
- $14.02
- Rating
- 4.6/5
- Reviews
- 8,155
- Age
- 1y ago

Zenymee Rolling Ball Tower Toy for Baby and Toddler 1-4 Years Old | Boosts Fine Motor Skills and Hand-Eye Coordination Safe for Kids Durable Plastic Construction
- Price
- $21.21
- Rating
- 4.3/5
- Reviews
- 43
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
54 rising
Sellers
160
Top-5 brand share
37%
Top 20: 78%
Top-5 click share
21%
Top 20: 51%
Open market
59%
- SKY-TOUCH11%
- Infantino9%
- HOLA7%
- Jestilo5%
- AM ANNA5%
- KUANGO5%
Demand
Baby Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Baby Toys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby toys 6 to 12 months32K/yr
- baby toy25K/yr
- baby & toddler toys10K/yr
- baby toys 0-6 months17K/yr
- 6 months baby toys13K/yr
- newborn toys12K/yr
- infant toys14K/yr
- baby girl toys10K/yr
- new born toys5K/yr
- toys for 6 months baby6K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Toys
We read the reviews and the return reasons for every product selling here.
“Small size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Toys questions
Answered from the same tracked data.









