Baby
MaybeReturns run at only 0.8% of orders. But buyers convert on only 1.9% of searches, so Baby is a Maybe.
- Flapen Score
- 62 / 100Top 8% of 131 Baby Products niches · +11 vs the category median of 5162
- Market size
- $575K/yr489K searches / yr
- 90-day growth
- +14.6%search demand this quarter
- Competition
- 36%top-5 click share · 27 brands · 154 sellers
Flapen Score
Baby against its category
The dotted line is the Baby Products average. Past it, Baby is stronger. Inside it, weaker.
Market
The Baby market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Baby 489K times last year and spent an estimated $575K. The top 5 brands take 58% of clicks. Demand peaks in Nov. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 489K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $575K a year.
- Searches, last 12 months
- 489K
- Growth, 90 days vs prior 90
- +14.6%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $575Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- baby175K searches a year
02 · Price
A sale here is worth $62.97.
Listings sell for $62.97 on average, from $11.11 to $217.14. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $62.97 that is $16K to $31K a year per listing.
- Average price
- $62.97inside the $15 to $100 sweet spot
- Price range
- $11.11–$217.14
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $16K–$31K
- Returns
- 0.8%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #22 within Baby Products. It carries 3,348 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #22in Baby Products
- Average rating
- 4.36 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 3,348per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 4 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Baby products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Comfort Fabric Softener Baby 3L Dermatologically Tested For Sensitive Skin
- Price
- $19.34
- Rating
- 4.5/5
- Reviews
- 1,726
- Age
- 4y ago

LOVOERNO Baby Walker Head Protector Toddler Adjustable Baby Head Protection Backpack Wear Safety Pad (Turtle)
- Price
- $27.65
- Rating
- 4.5/5
- Reviews
- 2,367
- Age
- 2y ago

Baby Handprint and Footprint Makers Kit - Keepsake for Newborn Boys & Girls Personalized Memory Art Picture Frames for Baby Registry Nursery Decor
- Price
- $26.18
- Rating
- 4.4/5
- Reviews
- 17,564
- Age
- 6y ago

Tommee Tippee Baby Healthcare and Grooming Kit 9x Essential Newborn Care Items for Home and Travel Wipe-Clean and Waterproof Travel Case
- Price
- $82.43
- Rating
- 4.6/5
- Reviews
- 36,760
- Age
- 13y ago

Silverette The Original Silver Nursing Cups - Soothing Sore Or Cracked Nipples With Silver
- Price
- $217.14
- Rating
- 4.5/5
- Reviews
- 7,000
- Age
- 12y ago
Trending
90-day click momentum
Silverette The Original Silver Nursing Cups - Soothing Sore Or Cracked Nipples With Silver
- Price
- $217.14
- Rating
- 4.5/5
- Reviews
- 7,000
- Age
- 12y ago

Riveda Baby Dippers Bath Rinse Cup Shampoo Rinser Shower Sprinkler Spoon Bathroom Accessories for Baby Tub Wash Cups Shampoo Rinser with Handle (2PCS)
- Price
- $15.29
- Rating
- 4.2/5
- Reviews
- 50
- Age
- 5y ago

LOVOERNO Baby Walker Head Protector Toddler Adjustable Baby Head Protection Backpack Wear Safety Pad (Turtle)
- Price
- $27.65
- Rating
- 4.5/5
- Reviews
- 2,367
- Age
- 2y ago

THMINS Hooded Baby Towels Rayon Made from Bamboo Soft Bath Towel with Bear Ears for Babie Toddler Infant - Ultra Absorbent Baby Stuff Shower Gifts for Boy and Girl
- Price
- $21.98
- Rating
- 4.2/5
- Reviews
- 57
- Age
- 2y ago

Cute n Cuddle Baby Disposable Changing Mats 60x45cm Blue Pack of 30 Waterproof Ultra-Soft & Highly Absorbent Diaper Changing Pads Leakproof Underpads for Newborns & Infants
- Price
- $22.81
- Rating
- 4.6/5
- Reviews
- 173
- Age
- 2y ago
Newest
by launch date
Comfort Concentrate Fabric Softener Baby 4L For Sensitive Skin
- Price
- $34.81
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 1y ago

SKY-TOUCH Baby Portable Diaper Changing Mat Waterproof Travel Change Mat with Wipes Pocket Smart Design Portable Changing Mat Infant Travel Station Kit Gift for Newborn Girl & Boy - Grey
- Price
- $28.51
- Rating
- 3.9/5
- Reviews
- 46
- Age
- 1y ago

SKY-TOUCH Baby Foldable Bathing Tubs with Soft Bathmat Cushion & Thermometer NewBorn Babybath Tub with Drain Hole Non-Slip Support Leg for 0-6 Years Boy Girl (Grey)
- Price
- $58.15
- Rating
- 4.0/5
- Reviews
- 161
- Age
- 1y ago

SKY-TOUCH Baby Swaddle Blanket Wraps 3-Pack Adjustable Newborn Sleep Sacks 100% Breathable Cotton Swaddles for Boys & Girls Soft and Skin-Friendly 06 Months 7350cm
- Price
- $32.54
- Rating
- 3.8/5
- Reviews
- 78
- Age
- 2y ago

Nnewvante Baby Gift Basket Newborn Gift Set with Baby Baby Rattle Newborn Baby Gift Set Newborn Baby Gifts Medium Baby Gift Basket Kit for Expecting Moms(WHITE)
- Price
- $88.51
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
27 falling
Sellers
154
Top-5 brand share
58%
Top 20: 93%
Top-5 click share
36%
Top 20: 77%
Open market
37%
- Comfort22%
- SKY-TOUCH16%
- Tommee Tippee7%
- LOVOERNO6%
- Bubzi Co6%
- Silverette5%
Demand
Baby search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Baby search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby175K/yr
- new born baby items72K/yr
- newborn essentials27K/yr
- newborn27K/yr
- baby essentials for newborn23K/yr
- baby gift21K/yr
- new born18K/yr
- baby essentials17K/yr
- baby products17K/yr
- comfort baby15K/yr
Reviews and returns
What reviews say buyers love and hate about Baby
We read the reviews and the return reasons for every product selling here.
“Leaked”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby questions
Answered from the same tracked data.









