Kids Shampoo
MaybeReturns run at only 0.5% of orders. But the average product has 4,208 reviews to catch up to, so Kids Shampoo is a Maybe.
- Flapen Score
- 62 / 100Top 8% of 131 Baby Products niches · +11 vs the category median of 5162
- Market size
- $259K/yr132K searches / yr
- 90-day growth
- +28.1%search demand this quarter
- Competition
- 48%top-5 click share · 19 brands · 118 sellers
Flapen Score
Kids Shampoo against its category
The dotted line is the Baby Products average. Past it, Kids Shampoo is stronger. Inside it, weaker.
Market
The Kids Shampoo market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Kids Shampoo 132K times last year and spent an estimated $259K. The top 5 brands take 70% of clicks. Demand peaks in Nov. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
6.2% of searches ended in a purchase last week.
Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $259K a year.
- Searches, last 12 months
- 132K
- Growth, 90 days vs prior 90
- +28.1%
- Conversion, latest week
- 6.2%
- Market size, estimated
- $259Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- kids shampoo62K searches a year
02 · Price
A sale here is worth $31.65.
Listings sell for $31.65 on average, from $11.60 to $74.78. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $31.65 that is $8K to $16K a year per listing.
- Average price
- $31.65inside the $15 to $100 sweet spot
- Price range
- $11.60–$74.78
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $8K–$16K
- Returns
- 0.5%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #246 within Baby Products. It carries 4,208 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #246in Baby Products
- Average rating
- 4.47 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 4,208per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Kids Shampoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Garnier Ultra Doux Kids Apricot & Cotton Flower 2-in-1 Shampoo & Detangler Hypoallergenic for All Hair Types
- Price
- $17.72
- Rating
- 4.5/5
- Reviews
- 261
- Age
- 3y ago
Garnier Ultra Doux Kids Oat Delicacy 2-in-1 Shampoo & Detangler Hypoallergenic for all Hair Types (Packaging may vary)
- Price
- $17.34
- Rating
- 4.1/5
- Reviews
- 203
- Age
- 3y ago
Aveeno Baby Kids 2-in-1 Hydrating Shampoo & Conditioner Gently Cleanses Conditions & Detangles Kids Hair Formulated With Oat Extract For Sensitive Skin & Scalp Hypoallergenic 12 fl. oz
- Price
- $41.27
- Rating
- 4.7/5
- Reviews
- 3,339
- Age
- 4y ago
Johnsons Baby Shampoo Gentle NO MORE TEARS Formula 750ml - Free from Dyes Parabens Phthalates Sulphates and Alcohol Pure and Mild for Babys Delicate Scalp and Eyes
- Price
- $15.64
- Rating
- 4.5/5
- Reviews
- 2,931
- Age
- 7y ago
Bare Anatomy Junior Gentle Cleansing Shampoo for Kids from 5-12 Years Tear-Free & Hypoallergenic pH 5.5 Coconut Milk Protein Almond Oil Vitamin E & Strawberry Vegan 250 ml
- Price
- $32.81
- Rating
- 4.3/5
- Reviews
- 2,182
- Age
- 2y ago
Trending
90-day click momentum
Sebamed Baby Shampoo 500ml
- Price
- $21.86
- Rating
- 4.4/5
- Reviews
- 476
- Age
- 11y ago
Johnsons Baby 2-In-1 Kids Bath & Shampoo NO MORE TEARS Formula Gently Cleanses Toddlers and Kids Hair & Body Keeps Hair Soft Smooth & Healthy 200ml 200g
- Price
- $11.60
- Rating
- 4.3/5
- Reviews
- 431
- Age
- 7y ago
Aveeno Baby Kids Sensitive Skin Face & Body Wash with Oat Extract Tear Free & Suitable for All Skin Tones Hypoallergenic 18 fl. Oz 18 Fl Oz (Pack of 1)
- Price
- $51.64
- Rating
- 4.8/5
- Reviews
- 4,519
- Age
- 4y ago
Garnier Ultra Doux Kids Apricot & Cotton Flower 2-in-1 Shampoo & Detangler Hypoallergenic for All Hair Types
- Price
- $17.72
- Rating
- 4.5/5
- Reviews
- 261
- Age
- 3y ago
Shea moisture Extra-Nourishing Shampoo for Kids Mango Carrot with Shea Butter 237ml
- Price
- $50.04
- Rating
- 4.6/5
- Reviews
- 4,499
- Age
- 6y ago
Newest
by launch date
Baylis & Harding Goodness Kids Natural Conditioning Shampoo 500ml - Watermelon Burst | Tear free- forumulated for new borns and children | 98% Natural | Allergen Free Fragrance | Vegan
- Price
- $25.01
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 2y ago
Bare Anatomy Junior Gentle Cleansing Shampoo for Kids from 5-12 Years Tear-Free & Hypoallergenic pH 5.5 Coconut Milk Protein Almond Oil Vitamin E & Strawberry Vegan 250 ml
- Price
- $32.81
- Rating
- 4.3/5
- Reviews
- 2,182
- Age
- 2y ago
Garnier Ultra Doux Kids Apricot & Cotton Flower 2-in-1 Shampoo & Detangler Hypoallergenic for All Hair Types
- Price
- $17.72
- Rating
- 4.5/5
- Reviews
- 261
- Age
- 3y ago
Garnier Ultra Doux Kids Oat Delicacy 2-in-1 Shampoo & Detangler Hypoallergenic for all Hair Types (Packaging may vary)
- Price
- $17.34
- Rating
- 4.1/5
- Reviews
- 203
- Age
- 3y ago
Aveeno Baby Kids 2-in-1 Hydrating Shampoo & Conditioner Gently Cleanses Conditions & Detangles Kids Hair Formulated With Oat Extract For Sensitive Skin & Scalp Hypoallergenic 12 fl. oz
- Price
- $41.27
- Rating
- 4.7/5
- Reviews
- 3,339
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
118
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
48%
Top 20: 87%
Open market
26%
- Garnier27%
- Aveeno Baby19%
- Johnson's Baby12%
- L'Oreal Paris6%
- Bare Anatomy6%
- Mustela4%
Demand
Kids Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Kids Shampoo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids shampoo62K/yr
- shampoo kids20K/yr
- kids shampoo and conditioner12K/yr
- aveeno kids7K/yr
- shampoo for kids7K/yr
- garnier kids shampoo4K/yr
- garnier ultra doux kids 2 in 13K/yr
- garnier kids3K/yr
- garnier ultra doux kids3K/yr
- garnier shampoo for kids3K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Shampoo
We read the reviews and the return reasons for every product selling here.
“leaking on the other items”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Changing Mat Baby
$556K/yr+15.0%
Baby
$575K/yr+14.6%
Kids Body Wash
$144K/yr+14.1%
Baby Proofing Products
$63K/yr+16.3%
Diapers Size 6
$2.0M/yr-9.5%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Shampoo questions
Answered from the same tracked data.