Amazon Product Image Requirements in 2025: What Actually Drives Clicks and Conversions
Amazon image compliance is table stakes. This guide covers every technical requirement, then shows you how to use your primary image as the highest-leverage conversion tool on your listing.
Joel Turcotte Gaucher
Getting Started
Amazon US or Europe: Where Should You Launch First?
Most new Amazon sellers should start in the US. Here is the data-driven expansion sequence we use across 300+ brands at Flapen, and when Europe actually makes sense as your next move.
Joel Turcotte Gaucher
Advertising
Amazon PPC for New Sellers: How to Think About Advertising as One of 5 Traffic Channels
Amazon PPC is not your entire traffic strategy. It is one of 5 traffic channels. Here is how operators actually think about advertising, what to measure, and why your ACOS targets should change at every product stage.
Joel Turcotte Gaucher
Advertising
Amazon PPC for New Sellers: How to Run Your First Profitable Campaign
A structured framework for setting up, measuring, and optimizing Amazon PPC campaigns as a new seller. Covers campaign structure, keyword harvesting, ACOS targets by product stage, and how advertising fits into a broader traffic strategy.
Joel Turcotte Gaucher
Product Launch
How to Price Your Amazon Product Without Destroying Your Margins
Most Amazon sellers set prices by copying competitors. Here is the operator-level framework for pricing that actually protects your profitability and positions your brand for growth.
Joel Turcotte Gaucher
Listing Optimization
Why Your Amazon Images Are Killing Your Conversion Rate
Most Amazon sellers treat images as a photography problem. It is a conversion rate optimization problem. Here is the operator-level framework for diagnosing and fixing your listing visuals based on data from hundreds of brand launches.
Joel Turcotte Gaucher
Product Research
7 Amazon Product Research Mistakes That Cost You Before You Launch
Most Amazon sellers fail not because they chose the wrong product but because they asked the wrong question. Here are the 7 most common product research mistakes and the data-driven frameworks to avoid them.
Joel Turcotte Gaucher
Product Research
How to Analyze Demand and Competition on Amazon Before You Launch
Most sellers evaluate products using snapshots. Here is the market-first framework I use across 300+ brand launches to analyze demand, competition, and whether you can profitably capture market share.
Joel Turcotte Gaucher
Product Sourcing
How to Source Amazon Products from China Without Getting Burned
The sourcing, quality control, and supplier validation framework we built through our Guangzhou studio across 300+ brand launches. Real risks, real solutions, no fluff.
Joel Turcotte Gaucher
Advertising
The 5 Traffic Channels Every Amazon Seller Should Be Using in 2025
Most Amazon sellers rely on organic ranking and Sponsored Products. That means 3 full traffic channels are untapped. Here is the complete framework for evaluating and activating all 5 channels based on your product, market, and budget.
