My Amazon Guy describes itself on its website as a full-service Amazon agency covering advertising, search optimization, design, and platform management. Flapen is a full-service agency that also sources and launches brands from zero, with 50 operators in-house and about 1.4 brands per operator. Compare both on the same eight questions below.
The short version
- My Amazon Guy publishes a full-service scope. Its site names advertising, search optimization, design, and platform management.
- A CPG page sits on the same site. It addresses brands living on repeat purchase.
- No monthly retainer appears on the captured pages. As of September 2026 you request the fee model.
- Flapen publishes attention as a ratio. 50 operators, about 70 brands, about 1.4 each.
- Flapen builds brands from zero, then runs them. Guangzhou sourcing, Dubai creative, nothing subcontracted.
What My Amazon Guy says it offers
Everything below comes from two pages on myamazonguy.com captured on 5 September 2026.
The home page titles the company a full-service Amazon growth agency, and its headline reads that this is the Amazon agency that gets your products seen and sold. Its meta description states that a seller can boost sales, advertise, and manage an FBA account. Four service headings sit beneath it: Amazon PPC, SEO, Design, and Platform Management, and another calls the model a 3-part process.
Its own frequently asked questions go further, covering listing optimization, advertising campaigns, ranking in Amazon search, inventory, reporting, brand registry, and a free pre-sign-up service as of September 2026. The services the site names include PPC, DSP, SEO, listings, A+ content, brand stores, catalog, compliance, suspensions, and reimbursements.
The second page is titled Amazon CPG Seller Agency, and its description states that My Amazon Guy protects margins and grows repeat-purchase sales through data-driven PPC, SEO, and listings. Those pages name Vendor Central and Seller Central, Walmart, Shopify, and Mexico, and state the agency has helped grow more than 400 brands. No retainer, no partner badge, and no founding year appears on them.
Its CPG page asks its own questions: what its CPG brand management includes, how it lowers ACoS for consumable brands, whether it protects Subscribe and Save velocity, and whether it handles CPG listing compliance. The home page adds sections titled Troubleshooting, Category Expertise, and DTC, plus questions on inventory help and advertising reporting, as of September 2026.
What Flapen offers
Attention per account decides your revenue, so we publish a ratio rather than a headcount.
Fifty operators run about 70 brands by hand, about 1.4 brands per operator, all employed by us and nothing subcontracted. Sourcing and quality control sit in our Guangzhou studio, creative in our Dubai studio, and our own team builds the software.
All 50 plus services come at every tier, $800 a month for one product to $2,400 for five. You run month to month on 30 days of notice and leave with the account, the campaigns, the creative, and a handover. That is Amazon brand management.
Our system runs five steps: market, product, traffic, plan, launch. A market clears $2 million a year or we do not quote it. A product is engineered for 0.2 stars above the niche average.
Phase 1 puts 200 units live on $5,000 to $10,000. Our science publishes 193,753 niches scored at the 2026-08-26 capture, 4.8% passing.
Operators run accounts on software we built for ads, marketing, and valuation, and every task they do becomes an SOP that trains the agents in our platform.
Side by side
| Flapen | My Amazon Guy | |
|---|---|---|
| Who does the work and where | 50 operators, in-house, Abu Dhabi, Guangzhou, Dubai | not published as of September 2026 |
| Brands per account manager | about 1.4 | not published as of September 2026 |
| Launch a brand from zero | yes, Amazon FBA Launch | site names account and brand management |
| Sourcing and creative | in-house studios | site names design and video |
| Advertising | in-house, ACoS targets by product stage | site names PPC, DSP, and Amazon Ads |
| Technology | own tools, own data layer | site names SOPs |
| Pricing model | $800 to $2,400 a month, everything included | not published on the captured pages as of September 2026 |
| Contract and exit | month to month, 30 days, you keep everything | not published as of September 2026 |
Right column captured from myamazonguy.com on 5 September 2026, and an absence means those pages do not state it.
Where My Amazon Guy may be the right fit
Fit is not quality, and this is about fit alone. Its site gives consumer packaged goods a page of its own, so a consumable brand living on repeat purchase is reading an agency that writes to it directly. It also names Vendor Central, Walmart, Shopify, and Mexico, plus suspensions, reinstatements, and reimbursements.
A brand we launched and run
Every store on flapen.com/results was built and launched through Flapen's Amazon FBA service. Grady's Pitching School sells baseball training equipment, and our team runs its listings, ads, and weekly reporting under a Full Account Management membership. The headline figure is +30% year over year.
The outcome sentence reads: Untangling self-competing ad campaigns cut ACoS five points while sales rose 20% and held three months over profit target.
How to test both of us
Six questions, weighted. Send them in writing to everyone on your list, us included. Full weight for a specific answer, half for a general one, zero for a refusal.
| Question | Weight | Full weight looks like |
|---|---|---|
| How many brands does my account manager carry? | 25 | A number. Ours is about 1.4 |
| Who does the work, and where? | 20 | Employed roles, named locations, subcontractors named |
| What is included at my tier? | 15 | A list of services, not a package name |
| What would make you tell me to stop selling a product? | 15 | Named signals and a window |
| What do I keep on exit, and what notice? | 15 | Account, campaigns, creative, handover, notice in days |
| What outcome do you hold yourselves to? | 10 | A result the company repeats in public |
Under 70 out of 100, keep looking. If Flapen does not clear your version of this test, do not hire us.
What most agencies will not tell you
A comparison page by one agency about another is not evidence, which is why the scorecard above is weighted.
Most agencies price the relationship, not the work, then staff it to whatever the fee supports. Ask what your share of attention becomes after the next ten clients sign.
My Amazon Guy alternatives
Four structures exist, and the structure matters more than the company. A full-service agency runs the whole account for a fee while you keep the margin. A specialist runs one function, usually advertising.
An in-house hire buys the knowledge for a salary. A platform hands you data and leaves the doing to you.
Related answers
Sources
Last verified 5 September 2026. If anything here about My Amazon Guy is out of date, email us at the address on flapen.com and it is corrected within five working days.
This week, at no cost, export the last 90 days of your Seller Central business report and work out what one point of conversion rate is worth in revenue. That is what attention on your account is worth buying. Send the six questions to us and get a written audit back inside 48 hours at no charge, from Flapen.
