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Zoro

Zoro shows a sweet-spot price point ($27.37 avg), but soft demand (-6.8% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 18% of 3,143 Toys & Games niches · +8 vs the category median of 46

Market size 76Growth 22Conversion 22Competition 92Returns 75Price range 41Avg price 95Brand share 37Review moat 63Quality gap 22
This niche Category average · 3,143 niches

Is Zoro profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Zoro is a $926K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 54/100.

Zoro: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -6.8% over the last 90 days and 1.8% of searches end in a purchase.

$926K

revenue / yr

Units sold / yr40K
Search volume / yr-6.8%1.9M
Conversion rate1.8%
Avg price$27.37

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers23 · 473
Top-5 product click share23%
Open market17%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 77 products

Sponsored placement62%
New entrants (1y)41· 32 succeeded
Avg rating4.7★
Avg reviews990

Top Zoro products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

$0$19K$37K$56K$74K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

473

Top-5 brand share

83%

Top 20: 99%

Top-5 click share

23%

Top 20: 58%

Open market

15%

  • Funko65%
  • ANIME HEROES8%
  • Banpresto4%
  • TAMASHII NATIONS3%
  • Ripple Junction3%
  • Great Eastern Entertainment2%
  • Open — no brand owns it (17 brands, 15%)

Zoro demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.9MCVR1.8%Products77Brands23Top 5 Brands83%OOS Rate2.5%Rating4.7★Reviews990Avg BSR#3,596
35K25KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Dec · busiest ÷ quietest = 2.7×

Top Zoro search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • one piece funko pop599K/yr
  • funko pop one piece231K/yr
  • zoro183K/yr
  • zoro figure162K/yr
  • one piece funko148K/yr
  • zoro funko pop121K/yr
  • funko one piece70K/yr
  • one piece zoro67K/yr
  • roronoa zoro50K/yr
  • zoro action figure48K/yr

What reviews say buyers love and hate about Zoro

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Quality-Overall22%

Came in good condition and quality and it looks amazing

Collectibles20%

As a collector

Gifting Purpose12%

It was a gift

Value For Money10%

Good for price

Advertised Vs Actual Product7%

Exactly what I wanted

What buyers complain about

65% of reviews
Size-Overall18%

larger than expected

Quality-Overall13%

it feels cheap

Value For Money11%

it expensive

Brightness/Shine/Glow4%

the lighting feature never worked

Mechanism Issues4%

Terribly balanced and requires a lot of bending and manipulation to get it to just stand for display

Zoro return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

29%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
25%
2Size-Overall
18%
3Defective Material/Parts
17%
4Advertised Vs Actual Product
7%
5Drop/Impact Protection
6%

Common Zoro questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Zoro 54/100 on Amazon United States — Worth a look. The niche generates $926K/yr across 77 tracked products. 32 of 41 products launched in the last 360 days are still selling. Search demand moved -6.8% over the last 90 days.
Search demand for Zoro on Amazon United States peaks in May–Dec, where the busiest month runs 2.7× the quietest.