zoro
Worth a lookShows a sweet-spot price point ($27.37 avg), but soft demand (-6.8% this quarter) keeps it on the watch list.
Avg price
Incredible$27.37avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Market size
Great$926K$926K/yr · 1.9M searches
Returns
Great2.0%return rate — above 5% kills the launch gate
Review moat
Good989.79avg incumbent reviews — the moat a new listing must climb
Price range
Okay$7.04–$215.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, zoro is a $926K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
zoro market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- $821K–$1.1M
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #3,596
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 62%
- Out of stock
- 2.5%
- Avg brand age
- 32 months
- Avg seller age
- 148 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
473
Top-5 brand share
83%
Top 20: 99%
Top-5 click share
23%
Top 20: 58%
Open market
15%
- Funko65%
- ANIME HEROES8%
- Banpresto4%
- TAMASHII NATIONS3%
- Ripple Junction3%
- Great Eastern Entertainment2%
- Open — no brand owns it (17 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.Peak months: May, Dec · busiest ÷ quietest = 2.7×
Top zoro search terms
- one piece funko pop599K/yr
- funko pop one piece231K/yr
- zoro183K/yr
- zoro figure162K/yr
- one piece funko148K/yr
- zoro funko pop121K/yr
- funko one piece70K/yr
- one piece zoro67K/yr
- roronoa zoro50K/yr
- zoro action figure48K/yr
Top zoro products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko POP! Animation: One Piece - Zoro - 1 in 6 Chance of Rare Chase
Funko$11.804.8★1,362 rev
ANIME HEROES - One Piece - Roronoa Zoro Three Sword Style Action Figure
ANIME HEROES$20.804.6★22,368 rev
Funko POP! Premium: One Piece - Zoro King of Hell - Amazon Exclusive
Funko$19.994.2★568 rev
Funko Pop! Plus: One Piece - Shanks - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display
Funko$15.684.7★305 rev
Funko POP! Animation One Piece Roronoa Zoro (Glow in The Dark) Exclusive
Funko$26.434.7★392 rev
Newest
by launch date
dealzilla OP Anime Beanie Hats for Men Women Cool Funny Cartoon Skull Knit Hat Gifts (Zoro)
dealzilla$15.038 rev
Funko POP! Animation: One Piece - Blackbeard - Amazon Exclusive
Funko$15.2743 rev
Funko POP! Animation: One Piece - Chopper with Chase
Funko$13.9540 rev
Funko POP! TV: One Piece - Zoro
Funko$13.6699 rev
Funko Pop! TV: One Piece - Monkey D. Luffy - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display
Funko$14.3088 rev
Trending
90-day click momentum
Knuckleheads Little Threads Infant- Newborn Photography Outfits Boy- Snapbacks Sun Hat Flat Bill Summer Beach Trucker Youth Fun Cute Fitted Gorras Baseball Mesh Cap (M 2-5 Years Hunter Gold)
Knuckleheads Little Threads$23.404.8★
dealzilla OP Anime Beanie Hats for Men Women Cool Funny Cartoon Skull Knit Hat Gifts (Zoro)
dealzilla$15.035.0★
Funko POP! Animation: One Piece - Blackbeard - Amazon Exclusive
Funko$15.274.4★
Funko POP! Keychain: One Piece - Monkey D. Luffy in Kimono
Funko$11.714.8★
Ripple Junction One Piece Mens Full Zip-Up Hooded Sweatshirt Roronoa Zoro Pirate Hunter Anime Fleece Hoodie Small Black
Ripple Junction$64.104.7★
What buyers say about zoro
What buyers praise and complain about, mined from review topics.What buyers love
“Came in good condition and quality and it looks amazing”
“As a collector”
“It was a gift”
“Good for price”
“Exactly what I wanted”
“Fun set”
“it pretty nice also I like the design”
“Good size”
“Very durable”
“the colors are bright”
What buyers complain about
“larger than expected”
“it feels cheap”
“it expensive”
“the lighting feature never worked”
“Terribly balanced and requires a lot of bending and manipulation to get it to just stand for display”
“Took half a day to build”
“I wish this product was built better because it is not gift-worthy”
“It made the gift look like it wasn't new”
“Dirty”
“the material is cheap”
Top return reasons
Common questions
- Is zoro profitable to sell on Amazon United States?
- The niche generates $926K/yr across 77 tracked products. 32 of 41 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the zoro niche?
- 23 brands and 473 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in zoro?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 2.0%.
- When does demand for zoro peak?
- Demand peaks in May–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the zoro niche?
- Listings span $7.04–$215.93; the average listing price is $27.37 (sweet spot $15–$100). The average incumbent carries 990 reviews — the moat a new listing must climb.