Is zootopia toys profitable to sell on Amazon United States?

The niche generates $558K/yr across 43 tracked products. 25 of 37 products launched in the last 360 days are still selling. 90-day search growth is -64.9%. Flapen's verdict: Worth a look (56/100).

How competitive is the zootopia toys niche?

24 brands and 101 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in zootopia toys?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.4%.

What does it cost to enter the zootopia toys niche?

Listings span $8.21–$53.44; the average listing price is $21.15 (sweet spot $15–$100). The average incumbent carries 197 reviews — the moat a new listing must climb.

zootopia toys

Worth a look

Shows a thin review moat (197 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Great196.98

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$21.15

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great$8.21–$53.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great33%

top-5 click share — an open shelf

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Market size

Good$558K

$558K/yr · 1.4M searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-64.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, zootopia toys is a $558K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

zootopia toys market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: $635K–$846K; units × avg price
Conversion rate: 1.8%
Avg BSR: #1,378
Page quality: 0%
Prime: 93%
Sponsored: 60%
Out of stock: 1.5%
Avg brand age: 28 months
Avg seller age: 148 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

24 rising

Sellers

101

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

33%

Top 20: 78%

Open market

34%

Jazwares20%
Disney Store19%
MINISO12%
MALABALA6%
Disney Pixar5%
QIOJIRMU5%

Demand

Weekly Amazon search volume, last 40 weeks — -64.9% search growth over the last 90 days.

Open Trend

Top zootopia toys search terms

zootopia toys731K/yr -57.7%1.7% conv.
zootopia 2 toys245K/yr -74.5%1.8% conv.
judy hopps95K/yr -58.1%1.3% conv.
zootopia plush46K/yr -57.2%1.5% conv.
judy hopps plush27K/yr -48.0%3.6% conv.
zootopia two94K/yr -92.6%0.0% conv.
zootopia gifts17K/yr -37.5%1.1% conv.
zootopia stuffed animals22K/yr -61.1%3.5% conv.
zootopia toy22K/yr -61.7%2.0% conv.
gazelle zootopia12K/yr -53.5%0.8% conv.

All search terms

Top zootopia toys products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Disney Store Official Zootopia 2 Figure Set 8 Fully Sculpted Disney Figures Including Judy Hopps Nick Wilde Gary DeSnake & More in Double-Tiered Box with Scenic Backgrounds

Disney Store$30.194.7★887 rev

Disney Store Official Judy Hopps Plush - Zootopia 2 Toys for Girls and Boys- Cute Stuffed Animal with Detailed Plush Sculpting & Embroidered Details - Disney Toys for Kids - 16 Inch Plushy

Disney Store$27.224.8★208 rev

Disneys Zootopia 2 8 Plush Judy Hopps - Stuffed Animal Movie Toys for Kids and Collectors - Suitable for Ages 3+

Jazwares$13.104.8★367 rev

11-Pack Zootopia 2 Toys Animal City Character Figurines 4 Cartoon Animal Toys City Adventure-Themed Mini Action Figure Collection for Kids & Fans Party Favors and Birthday Gifts

MALABALA$25.314.7★18 rev

12 Pcs Zootopia Cartoon Animal Figures Toys Set - City Adventure Themed Mini Action Figures Collection for Kids & Adult Party Favors Birthday Gifts

QIOJIRMU$19.684.0★76 rev

Newest

by launch date

8 Pack Figurine Toys Cartoon Animal Action Figures for Kids Toy Collection for Party Favors and Play

Bellicremas$15.2664 rev

today

12Pcs Zootopia2 Figures Set Table Decorations Figurines Birthday Party Decorations Car Desktop Room Decor

DJOIN$29.922 rev

3mo ago

MINISO Disney Zootopia Judy Hopps Officer Life Series Voice Recording Ballpoint Pen Carrot-Shaped 60-Second Audio Recorder with Clip mooth Black Ink Writing for Office School & Fans

MINISO$19.9412 rev

4mo ago

MINISO Zootopia Judy Garry Cartoon Recording Ballpoint Pen Carrot and Snake Design Voice Recorder Feature push-button writing ballpoint pen (Judy)

MINISO$20.0812 rev

4mo ago

11-Pack Zootopia 2 Toys Animal City Character Figurines 4 Cartoon Animal Toys City Adventure-Themed Mini Action Figure Collection for Kids & Fans Party Favors and Birthday Gifts

MALABALA$25.3118 rev

6mo ago

What buyers say about zootopia toys

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Cute product”

Size-Overall11%

“Good size”

Fun/Entertainment Experience10%

“Great toy”

Soft Feel9%

“Soft plushies”

Value For Money7%

“Worth the price”

Color6%

“the colors look good”

Advertised Vs Actual Product6%

“Exactly as pictured”

Gifting Purpose6%

“perfect for a birthday gift”

Design-Overall4%

“the design is nice”

Collectibles3%

“Fun collectible,”

What buyers complain about

Size-Overall19%

“they are a large keychain”

Quality-Overall15%

“Very cheap and really garbage”

Value For Money8%

“A little pricey”

Durability4%

“Broke right away”

Functionality-Overall3%

“Doesnt work”

Instructions/User Manual/Troubleshooting2%

“instructions were not clear”

Advertised Vs Actual Product2%

“Does not look anything like the pictures”

Recording Feature2%

“Cheaply made, sounds robotic on recording and pen stopped working”

Strength2%

“They break very easily”

Audio Quality2%

“disappointing audio”

Top return reasons

Size-Overall39%

Advertised Vs Actual Product12%

Value For Money11%

Quality-Overall9%

Functionality-Overall4%

Defective Material/Parts4%

Recording Feature3%

Color2%

Stitch/Finish/Polish2%

Material Quality2%

Common questions

Is zootopia toys profitable to sell on Amazon United States?: The niche generates $558K/yr across 43 tracked products. 25 of 37 products launched in the last 360 days are still selling. 90-day search growth is -64.9%. Flapen's verdict: Worth a look (56/100).
How competitive is the zootopia toys niche?: 24 brands and 101 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in zootopia toys?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.4%.
What does it cost to enter the zootopia toys niche?: Listings span $8.21–$53.44; the average listing price is $21.15 (sweet spot $15–$100). The average incumbent carries 197 reviews — the moat a new listing must climb.