Zed
FailThe top 5 brands take 100% of clicks, so Zed is a Fail.
- Flapen Score
- 29 / 100Ranks 2,998 of 3,143 Toys & Games niches · −17 vs the category median of 4629
- Market size
- $39K/yr30K searches / yr
- 90-day growth
- -48.4%search demand this quarter
- Competition
- 94%top-5 click share · 2 brands · 143 sellers
Flapen Score
Zed against its category
The dotted line is the Toys & Games average. Past it, Zed is stronger. Inside it, weaker.
Market
The Zed market on Amazon at a glance
Shoppers on Amazon United States searched for Zed 30K times last year and spent an estimated $39K. All 2 brands take every click. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -48.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.
- Searches, last 12 months
- 30K
- Growth, 90 days vs prior 90
- -48.4%
- Conversion, latest week
- 4.4%
- Market size, estimated
- $39Ka year
- Top search term
- zed zombies doll20K searches a year
02 · Price
A sale here is worth $29.56.
Listings sell for $29.56 on average, from $14.79 to $60.04. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $29.56 that is $0 to $3K a year per listing.
- Average price
- $29.56inside the $15 to $100 sweet spot
- Price range
- $14.79–$60.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #1,560 within Dolls. It carries 1,035 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 86%
- Out of stock, average day
- 11.5%
- Average rank
- #1,560in Dolls
- Average rating
- 4.77 starsAmazon United States average 4.42 stars
- Average reviews
- 1,035per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Zed products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mattel Disney Zombies 2-Pack Addison Cheerleader and Zed Football Player Dolls (12-in) 11 Bendable Joints Great Gift for ages 5+
- Price
- $32.92
- Rating
- 4.8/5
- Reviews
- 759
- Age
- 4y ago

Disney Princess Zombies 3 Zed Fashion Doll - 12-Inch Zombie Doll with Green Hair Outfit Shoes and Accessory. Toy for Kids Ages 6 Years Old and Up
- Price
- $31.09
- Rating
- 4.8/5
- Reviews
- 929
- Age
- 4y ago

Mattel Disney Zombies 2 Toys Zed Necrodopolis Zombie Fashion Doll Wearing Grunge Outfit & Accessories 11 Bendable Joints
- Price
- $60.04
- Rating
- 4.8/5
- Reviews
- 2,039
- Age
- 6y ago

Mattel Disney Zombies 4: Dawn of The Vampires Addison Wells Fashion Doll with Removable Outfit & 6 Accessories Inspired by The Movie
- Price
- $22.08
- Rating
- 4.8/5
- Reviews
- 1,020
- Age
- 1y ago

Mattel Disney Zombies 4: Dawn of the Vampires Willa Lykensen Fashion Doll with Removable Outfit & 7 Accessories Inspired by the Movie
- Price
- $19.32
- Rating
- 4.8/5
- Reviews
- 1,020
- Age
- 1y ago
Trending
estimated 90-day click momentum
Mattel Disney Zombies 2-Pack Addison Cheerleader and Zed Football Player Dolls (12-in) 11 Bendable Joints Great Gift for ages 5+
- Price
- $32.92
- Rating
- 4.8/5
- Reviews
- 759
- Age
- 4y ago

Disney Princess Zombies 3 Addison Fashion Doll - 12-Inch Doll with Long Blue Hair Dress Shoes and Accessories.Toy for Kids Ages 6 Years Old and Up
- Price
- $26.64
- Rating
- 4.7/5
- Reviews
- 929
- Age
- 4y ago

Mattel Disney Zombies 4: Dawn of the Vampires Willa Lykensen Fashion Doll with Removable Outfit & 7 Accessories Inspired by the Movie
- Price
- $19.32
- Rating
- 4.8/5
- Reviews
- 1,020
- Age
- 1y ago

Mattel Disney Zombies 4: Dawn of The Vampires Addison Wells Fashion Doll with Removable Outfit & 6 Accessories Inspired by The Movie
- Price
- $22.08
- Rating
- 4.8/5
- Reviews
- 1,020
- Age
- 1y ago

Disney Princess Zombies 3 Zed Fashion Doll - 12-Inch Zombie Doll with Green Hair Outfit Shoes and Accessory. Toy for Kids Ages 6 Years Old and Up
- Price
- $31.09
- Rating
- 4.8/5
- Reviews
- 929
- Age
- 4y ago
Newest
by launch date
Mattel Disney Zombies 4: Dawn of The Vampires Addison Wells Fashion Doll with Removable Outfit & 6 Accessories Inspired by The Movie
- Price
- $22.08
- Rating
- 4.8/5
- Reviews
- 1,020
- Age
- 1y ago

Mattel Disney Zombies 4: Dawn of the Vampires Willa Lykensen Fashion Doll with Removable Outfit & 7 Accessories Inspired by the Movie
- Price
- $19.32
- Rating
- 4.8/5
- Reviews
- 1,020
- Age
- 1y ago

Disney Princess Zombies 3 Zed Fashion Doll - 12-Inch Zombie Doll with Green Hair Outfit Shoes and Accessory. Toy for Kids Ages 6 Years Old and Up
- Price
- $31.09
- Rating
- 4.8/5
- Reviews
- 929
- Age
- 4y ago

Disney Princess Zombies 3 Addison Fashion Doll - 12-Inch Doll with Long Blue Hair Dress Shoes and Accessories.Toy for Kids Ages 6 Years Old and Up
- Price
- $26.64
- Rating
- 4.7/5
- Reviews
- 929
- Age
- 4y ago

Disney Princess Zombies 3 Willa Fashion Doll - 12-Inch Doll with Curly Black Hair Werewolf Outfit Shoes and Accessories. Toy for Kids 6 and Up
- Price
- $14.79
- Rating
- 4.7/5
- Reviews
- 549
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
143
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
94%
Top 20: 100%
Open market
0%
- Mattel65%
- Disney Princess35%
Demand
Zed search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 17.4× · 8 of 12 months tracked
Search terms
Top Zed search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- zed zombies doll20K/yr
- zed doll6K/yr
- zombies zed doll4K/yr
Reviews and returns
What reviews say buyers love and hate about Zed
We read the reviews and the return reasons for every product selling here.
“I dont understand how this doll can be priced at $80 its INSANE”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zed questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








