zed
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$29.56avg listing price — sweet spot $15–$100
Price range
Incredible$14.79–$60.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good1,035avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$39K$39K/yr · 30K searches
Competition
Bad94%top-5 click share — a locked-up shelf
Growth
Bad-48.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, zed is a $39K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
zed market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $22K–$30K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #1,560
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 43%
- Out of stock
- 11.5%
- Avg brand age
- 36 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
143
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Mattel65%
- Disney Princess35%
Demand
Weekly Amazon search volume, last 34 weeks — -48.4% search growth over the last 90 days.Top zed search terms
- zed zombies doll20K/yr
- zed doll6K/yr
- zombies zed doll4K/yr
Top zed products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mattel Disney Zombies 2-Pack Addison Cheerleader and Zed Football Player Dolls (12-in) 11 Bendable Joints Great Gift for ages 5+
Mattel$32.924.8★759 rev
Disney Princess Zombies 3 Zed Fashion Doll - 12-Inch Zombie Doll with Green Hair Outfit Shoes and Accessory. Toy for Kids Ages 6 Years Old and Up
Disney Princess$31.094.8★929 rev
Mattel Disney Zombies 2 Toys Zed Necrodopolis Zombie Fashion Doll Wearing Grunge Outfit & Accessories 11 Bendable Joints
Mattel$60.044.8★2,039 rev
Mattel Disney Zombies 4: Dawn of The Vampires Addison Wells Fashion Doll with Removable Outfit & 6 Accessories Inspired by The Movie
Mattel$22.084.8★1,020 rev
Mattel Disney Zombies 4: Dawn of the Vampires Willa Lykensen Fashion Doll with Removable Outfit & 7 Accessories Inspired by the Movie
Mattel$19.324.8★1,020 rev
Newest
by launch dateMattel Disney Zombies 4: Dawn of The Vampires Addison Wells Fashion Doll with Removable Outfit & 6 Accessories Inspired by The Movie
Mattel$22.081,020 rev
Mattel Disney Zombies 4: Dawn of the Vampires Willa Lykensen Fashion Doll with Removable Outfit & 7 Accessories Inspired by the Movie
Mattel$19.321,020 rev
Disney Princess Zombies 3 Zed Fashion Doll - 12-Inch Zombie Doll with Green Hair Outfit Shoes and Accessory. Toy for Kids Ages 6 Years Old and Up
Disney Princess$31.09929 rev
Disney Princess Zombies 3 Addison Fashion Doll - 12-Inch Doll with Long Blue Hair Dress Shoes and Accessories.Toy for Kids Ages 6 Years Old and Up
Disney Princess$26.64929 rev
Disney Princess Zombies 3 Willa Fashion Doll - 12-Inch Doll with Curly Black Hair Werewolf Outfit Shoes and Accessories. Toy for Kids 6 and Up
Disney Princess$14.79549 rev
Trending
90-day click momentumMattel Disney Zombies 2-Pack Addison Cheerleader and Zed Football Player Dolls (12-in) 11 Bendable Joints Great Gift for ages 5+
Mattel$32.924.8★
Disney Princess Zombies 3 Addison Fashion Doll - 12-Inch Doll with Long Blue Hair Dress Shoes and Accessories.Toy for Kids Ages 6 Years Old and Up
Disney Princess$26.644.7★
Mattel Disney Zombies 4: Dawn of the Vampires Willa Lykensen Fashion Doll with Removable Outfit & 7 Accessories Inspired by the Movie
Mattel$19.324.8★
Mattel Disney Zombies 4: Dawn of The Vampires Addison Wells Fashion Doll with Removable Outfit & 6 Accessories Inspired by The Movie
Mattel$22.084.8★
Disney Princess Zombies 3 Zed Fashion Doll - 12-Inch Zombie Doll with Green Hair Outfit Shoes and Accessory. Toy for Kids Ages 6 Years Old and Up
Disney Princess$31.094.8★
What buyers say about zed
What buyers praise and complain about, mined from review topics.What buyers love
“it's perfect for a gift”
“Very well made”
“Great quality and seem durable”
“Just As Pictured”
“We also got it on sale for a great price”
“This is great for pretend play or to collect”
“Granddaughter was happy”
What buyers complain about
“I dont understand how this doll can be priced at $80 its INSANE”
“leg broke on the first day”
“christmas gift gone wrong”
Top return reasons
Common questions
- Is zed profitable to sell on Amazon United States?
- The niche generates $39K/yr across 7 tracked products. 90-day search growth is -48.4%. Flapen's verdict: Skip it (29/100).
- How competitive is the zed niche?
- 2 brands and 143 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in zed?
- Top complaints mined from reviews: Value For Money, Durability, Gifting Purpose. The return rate is 1.9%.
- What does it cost to enter the zed niche?
- Listings span $14.79–$60.04; the average listing price is $29.56 (sweet spot $15–$100). The average incumbent carries 1,035 reviews — the moat a new listing must climb.