Zed
brand-locked demand (top 5 brands take 100% of clicks) — Zed doesn't clear our bar today.
Flapen Score
Ranks 2,998 of 3,143 Toys & Games niches · −17 vs the category median of 46
Is Zed profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Zed is a $39K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Zed: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -48.4% over the last 90 days and 4.4% of searches end in a purchase.
$39K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.
0/100
page quality · 7 products
Top Zed products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mattel Disney Zombies 2-Pack Addison Cheerleader and Zed Football Player Dolls (12-in) 11 Bendable Joints Great Gift for ages 5+
- Price
- $32.92
- Rating
- 4.8/5
- Reviews
- 759
- Age
- 4y ago
Disney Princess Zombies 3 Zed Fashion Doll - 12-Inch Zombie Doll with Green Hair Outfit Shoes and Accessory. Toy for Kids Ages 6 Years Old and Up
- Price
- $31.09
- Rating
- 4.8/5
- Reviews
- 929
- Age
- 4y ago
Mattel Disney Zombies 2 Toys Zed Necrodopolis Zombie Fashion Doll Wearing Grunge Outfit & Accessories 11 Bendable Joints
- Price
- $60.04
- Rating
- 4.8/5
- Reviews
- 2,039
- Age
- 6y ago
Mattel Disney Zombies 4: Dawn of The Vampires Addison Wells Fashion Doll with Removable Outfit & 6 Accessories Inspired by The Movie
- Price
- $22.08
- Rating
- 4.8/5
- Reviews
- 1,020
- Age
- 1y ago
Mattel Disney Zombies 4: Dawn of the Vampires Willa Lykensen Fashion Doll with Removable Outfit & 7 Accessories Inspired by the Movie
- Price
- $19.32
- Rating
- 4.8/5
- Reviews
- 1,020
- Age
- 1y ago
Trending
90-day click momentumMattel Disney Zombies 2-Pack Addison Cheerleader and Zed Football Player Dolls (12-in) 11 Bendable Joints Great Gift for ages 5+
- Price
- $32.92
- Rating
- 4.8/5
- Reviews
- 759
- Age
- 4y ago
Disney Princess Zombies 3 Addison Fashion Doll - 12-Inch Doll with Long Blue Hair Dress Shoes and Accessories.Toy for Kids Ages 6 Years Old and Up
- Price
- $26.64
- Rating
- 4.7/5
- Reviews
- 929
- Age
- 4y ago
Mattel Disney Zombies 4: Dawn of the Vampires Willa Lykensen Fashion Doll with Removable Outfit & 7 Accessories Inspired by the Movie
- Price
- $19.32
- Rating
- 4.8/5
- Reviews
- 1,020
- Age
- 1y ago
Mattel Disney Zombies 4: Dawn of The Vampires Addison Wells Fashion Doll with Removable Outfit & 6 Accessories Inspired by The Movie
- Price
- $22.08
- Rating
- 4.8/5
- Reviews
- 1,020
- Age
- 1y ago
Disney Princess Zombies 3 Zed Fashion Doll - 12-Inch Zombie Doll with Green Hair Outfit Shoes and Accessory. Toy for Kids Ages 6 Years Old and Up
- Price
- $31.09
- Rating
- 4.8/5
- Reviews
- 929
- Age
- 4y ago
Newest
by launch dateMattel Disney Zombies 4: Dawn of The Vampires Addison Wells Fashion Doll with Removable Outfit & 6 Accessories Inspired by The Movie
- Price
- $22.08
- Rating
- 4.8/5
- Reviews
- 1,020
- Age
- 1y ago
Mattel Disney Zombies 4: Dawn of the Vampires Willa Lykensen Fashion Doll with Removable Outfit & 7 Accessories Inspired by the Movie
- Price
- $19.32
- Rating
- 4.8/5
- Reviews
- 1,020
- Age
- 1y ago
Disney Princess Zombies 3 Zed Fashion Doll - 12-Inch Zombie Doll with Green Hair Outfit Shoes and Accessory. Toy for Kids Ages 6 Years Old and Up
- Price
- $31.09
- Rating
- 4.8/5
- Reviews
- 929
- Age
- 4y ago
Disney Princess Zombies 3 Addison Fashion Doll - 12-Inch Doll with Long Blue Hair Dress Shoes and Accessories.Toy for Kids Ages 6 Years Old and Up
- Price
- $26.64
- Rating
- 4.7/5
- Reviews
- 929
- Age
- 4y ago
Disney Princess Zombies 3 Willa Fashion Doll - 12-Inch Doll with Curly Black Hair Werewolf Outfit Shoes and Accessories. Toy for Kids 6 and Up
- Price
- $14.79
- Rating
- 4.7/5
- Reviews
- 549
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 falling
Sellers
143
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Mattel65%
- Disney Princess35%
Zed demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Zed search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- zed zombies doll20K/yr
- zed doll6K/yr
- zombies zed doll4K/yr
What reviews say buyers love and hate about Zed
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“it's perfect for a gift”
“Very well made”
“Great quality and seem durable”
“Just As Pictured”
“We also got it on sale for a great price”
What buyers complain about
88% of reviews“I dont understand how this doll can be priced at $80 its INSANE”
“leg broke on the first day”
“christmas gift gone wrong”
Zed return rate & reasons
Why buyers send it back, as a share of all return requests.
1.9%
Return rate
14%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Zed questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
