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Yugioh Playmat

weak search conversion (1.2%) — Yugioh Playmat doesn't clear our bar today.

Flapen Score

48
Skip it

Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46

Market size 16Growth 27Conversion 15Competition 80Returns 99Price range 75Avg price 95Brand share 34Review moat 96Quality gap 17
This niche Category average · 3,143 niches

Is Yugioh Playmat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Yugioh Playmat is a $63K/yr Amazon United States market (213K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 48/100.

Yugioh Playmat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.3% over the last 90 days and 1.2% of searches end in a purchase.

$63K

revenue / yr

Units sold / yr3K
Search volume / yr+1.3%213K
Conversion rate1.2%
Avg price$24.09

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers11 · 29
Top-5 product click share35%
Open market15%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 40 products

Sponsored placement65%
New entrants (1y)1· 0 succeeded
Avg rating4.7★
Avg reviews85

Top Yugioh Playmat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

$0$3K$5K$8K$10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

29

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

35%

Top 20: 77%

Open market

11%

  • Extalas26%
  • Yu-Gi-Oh!21%
  • sabermaster16%
  • Mlikemat15%
  • Konami6%
  • Auralvia4%
  • Open — no brand owns it (5 brands, 11%)

Yugioh Playmat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume213KCVR1.2%Products40Brands11Top 5 Brands85%OOS Rate15.0%Rating4.7★Reviews85Avg BSR#3,605
6K4KHoliday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Yugioh Playmat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • yugioh playmat118K/yr
  • yugioh mat30K/yr
  • yugioh playmat with zones19K/yr
  • yu gi oh playmat7K/yr
  • yugioh game mat7K/yr
  • yugioh duel mat8K/yr
  • playmat yugioh6K/yr
  • yugioh mat with zones6K/yr
  • yugioh play mat6K/yr
  • yu-gi-oh playmat5K/yr

What reviews say buyers love and hate about Yugioh Playmat

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Quality-Overall43%

Overall I absolutely love the quality of how the mat turned out

Value For Money9%

Worth it

Advertised Vs Actual Product7%

Exactly what I wanted

Design-Overall6%

clean design

Color5%

The colors are bright

What buyers complain about

71% of reviews
Color13%

Dark and DULL

Smell12%

Has a strange smell

Print Quality11%

The print quality came out a little washed

Size-Overall7%

the card sizes are slightly smaller than a regular card

Advertised Vs Actual Product7%

it doesnt look like it

Yugioh Playmat return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

40%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
25%
2Quality-Overall
20%
3Size-Overall
15%
4Functionality-Overall
10%
5Material Quality
10%

Common Yugioh Playmat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yugioh Playmat 48/100 on Amazon United States — Skip it. The niche generates $63K/yr across 40 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +1.3% over the last 90 days.
Search demand for Yugioh Playmat on Amazon United States is steady year-round — the busiest month runs 1.3× the quietest.