yugioh playmat
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Incredible84.63avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$24.09avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Great$8.28–$35.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$63K$63K/yr · 213K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, yugioh playmat is a $63K/yr Amazon United States market (213K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 48/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
yugioh playmat market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $48K–$60K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #3,605
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 65%
- Out of stock
- 15.0%
- Avg brand age
- 36 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
11 falling
Sellers
29
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
35%
Top 20: 77%
Open market
11%
- Extalas26%
- Yu-Gi-Oh!21%
- sabermaster16%
- Mlikemat15%
- Konami6%
- Auralvia4%
- Open — no brand owns it (5 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top yugioh playmat search terms
- yugioh playmat118K/yr
- yugioh mat30K/yr
- yugioh playmat with zones19K/yr
- yu gi oh playmat7K/yr
- yugioh game mat7K/yr
- yugioh duel mat8K/yr
- playmat yugioh6K/yr
- yugioh mat with zones6K/yr
- yugioh play mat6K/yr
- yu-gi-oh playmat5K/yr
Top yugioh playmat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stitched for Yugioh Playmat 2-Player Free Counters*2 & Storage Bag Master Rule Duel Field Zones Large Card Game Mat Original Art Designs & Accessories (Basic)
Extalas$27.624.6★136 rev
YU-GI-OH! Elemental Hero Game Mat
Yu-Gi-Oh!$9.904.8★114 rev
YU-GI-OH! Jaden & Yubel Game Mat
Yu-Gi-Oh!$14.864.6★31 rev
Stitched for Yugioh Playmat 2-Player Master Rule Duel Field Zones Large Card Game Mat Original Art Designs & Accessories (Basic3)
Extalas$28.424.6★136 rev
Auralvia 2-Player TCG Playmat with Field Zones (24x24) + Bag & 2 Ancient Eye Dice Square Duel Game Mat Compatible with YuGiOh Non-Slip Rubber Battle Map (Eyes)
Auralvia$27.764.8★14 rev
Newest
by launch dateAuralvia 2-Player TCG Playmat with Field Zones (24x24) + Bag & 2 Ancient Eye Dice Square Duel Game Mat Compatible with YuGiOh Non-Slip Rubber Battle Map (Eyes)
Auralvia$27.7614 rev
Stitched for Yugioh Playmat 2-Player Master Rule Duel Field Zones Large Card Game Mat Original Art Designs & Accessories (Basic3)
Extalas$28.42136 rev
Extalas for Yugioh Playmat 2-Player Limited Edition Rare Dice and Free Storage Bag Master Rule Duel Field Zones Large Card Game Mat (Basic2)
Extalas$27.50136 rev
Extalas for Yu-Gi-Oh Playmat Single Player with Free Limited - Edition dice and Storage Tube Size 24 * 14
Extalas$21.4026 rev
YU-GI-OH! Jaden & Yubel Game Mat
Yu-Gi-Oh!$14.8631 rev
Trending
90-day click momentumAuralvia 2-Player TCG Playmat with Field Zones (24x24) + Bag & 2 Ancient Eye Dice Square Duel Game Mat Compatible with YuGiOh Non-Slip Rubber Battle Map (Eyes)
Auralvia$27.764.8★
New Mlikemat Playmat Kurikara Divincarnate TCG CCG OCG Trading Card Game Mat with Zones + Free Bag (ZD039-640-A)
Mlikemat$22.124.8★
Mlikemat Playmat Dark Magician Girl Dark Magician TCG CCG Trading Card Game Mat + Free Bag
Mlikemat$26.674.9★
Stitched for Yugioh Playmat 2-Player Master Rule Duel Field Zones Large Card Game Mat Original Art Designs & Accessories (Basic3)
Extalas$28.424.6★
New Mlikemat Playmat Stardust Dragon TCG CCG OCG Trading Card Game Mat with Zones + Free Bag (ZD014-511-A)
Mlikemat$28.424.8★
What buyers say about yugioh playmat
What buyers praise and complain about, mined from review topics.What buyers love
“Overall I absolutely love the quality of how the mat turned out”
“Worth it”
“Exactly what I wanted”
“clean design”
“The colors are bright”
“Hours or fun”
“Liked the material”
“Good size”
“Looks great and is smooth with high quality”
“durable”
What buyers complain about
“Dark and DULL”
“Has a strange smell”
“The print quality came out a little washed”
“the card sizes are slightly smaller than a regular card”
“it doesnt look like it”
“and in some places the stitching is wonky so it doesnt quite lay flat”
“I'd say the little tube is probably not worth the extra add-on cost”
“looks extremely cheaply made”
“It ruined the overall aesthetic of the product”
“I can't give these as gifts”
Top return reasons
Common questions
- Is yugioh playmat profitable to sell on Amazon United States?
- The niche generates $63K/yr across 40 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the yugioh playmat niche?
- 11 brands and 29 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in yugioh playmat?
- Top complaints mined from reviews: Color, Smell, Print Quality. The return rate is 0.2%.
- When does demand for yugioh playmat peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the yugioh playmat niche?
- Listings span $8.28–$35.20; the average listing price is $24.09 (sweet spot $15–$100). The average incumbent carries 85 reviews — the moat a new listing must climb.