yugioh figure
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Avg price
Incredible$35.62avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Review moat
Great425.75avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$6.17–$124.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay$138K$138K/yr · 377K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-19.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, yugioh figure is a $138K/yr Amazon United States market (377K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
yugioh figure market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $214K–$285K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #5,591
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 32%
- Out of stock
- 2.6%
- Avg brand age
- 41 months
- Avg seller age
- 155 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
16 rising
Sellers
373
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
32%
Top 20: 70%
Open market
15%
- Funko46%
- Konami10%
- Banpresto8%
- BANDAI SPIRITS7%
- TAMASHII NATIONS6%
- Surreal Entertainment6%
- Open — no brand owns it (10 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top yugioh figure search terms
- yugioh funko pop75K/yr
- yugioh figures59K/yr
- yugioh figure36K/yr
- funko pop yugioh21K/yr
- yugioh funko21K/yr
- pot of greed19K/yr
- yu gi oh figure15K/yr
- yugioh action figures16K/yr
- yugioh toys16K/yr
- funko yugioh14K/yr
Top yugioh figure products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko POP! Premium: Yu-Gi-Oh! - Dark Magician (Card)
Funko$20.514.8★46 rev
Yu-Gi-Oh! Early Days Collection Nintendo Switch
Konami$25.224.5★834 rev
Funko POP! Premium: Yu-Gi-Oh! - Blue Eyes Dragon (Card)
Funko$20.654.5★48 rev
Funko POP! Premium: Yu-Gi-Oh! - Red-Eyes Black Dragon (Card)
Funko$20.604.6★47 rev
Yu-Gi-Oh! Pot Of Greed Sculpted Ceramic Coffee Mug | Holds 11 Ounces
Surreal Entertainment$35.974.5★41 rev
Newest
by launch dateFunko POP! Premium: Yu-Gi-Oh! - Dark Magician (Card)
Funko$20.5146 rev
Funko POP! Premium: Yu-Gi-Oh! - Blue Eyes Dragon (Card)
Funko$20.6548 rev
Funko POP! Premium: Yu-Gi-Oh! - Red-Eyes Black Dragon (Card)
Funko$20.6047 rev
Yu-Gi-Oh! Pot Of Greed Sculpted Ceramic Coffee Mug | Holds 11 Ounces
Surreal Entertainment$35.9741 rev
Funko Yu-Gi-Oh Dark Paladin Exclusive Fall Convention 2025 Pop Vinyl Figure 2056
Funko$31.9323 rev
Trending
90-day click momentumFunko POP! Premium: Yu-Gi-Oh! - Blue Eyes Dragon (Card)
Funko$20.654.5★
Egyptian God - Slifer the Sky Dragon Yu-Gi-Oh Bandai Hobby Figure-Rise Standard Amplified - Model Building Kit
BANDAI SPIRITS$119.044.3★
Funko POP! Premium: Yu-Gi-Oh! - Dark Magician (Card)
Funko$20.514.8★
Funko POP! Premium: Yu-Gi-Oh! - Red-Eyes Black Dragon (Card)
Funko$20.604.6★
Card Game Equal Arts Black Luster Soldier Figure
Thunder Tech$34.915.0★
What buyers say about yugioh figure
What buyers praise and complain about, mined from review topics.What buyers love
“Great gift for collecting”
“Its Funko quality product”
“Solid sleek decoration”
“Great for price”
“came with the special card as advertised”
“Good size”
“Great gift”
“I love the game its was fun”
“The assembly was very straight forward”
“Well painted and a good size my daughter will enjoy for years to come”
What buyers complain about
“Bigger than expected”
“Some Quality Control Issues”
“my exodia came broke y build him asd at the next day his legs was broke”
“False advertising on sender's part”
“Used, not New”
“No protector”
“Only one problem is the length of the straps”
“Took him 2.5 hours put together”
“These Yugioh model kits are a bit runty for the exorbitant price tag”
“Not worth the money thinly made not like other funkos have more weight”
Top return reasons
Common questions
- Is yugioh figure profitable to sell on Amazon United States?
- The niche generates $138K/yr across 56 tracked products. 5 of 11 products launched in the last 360 days are still selling. 90-day search growth is -19.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the yugioh figure niche?
- 16 brands and 373 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in yugioh figure?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.1%.
- When does demand for yugioh figure peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the yugioh figure niche?
- Listings span $6.17–$124.35; the average listing price is $35.62 (sweet spot $15–$100). The average incumbent carries 426 reviews — the moat a new listing must climb.