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Yugioh Figure

weak search conversion (1.0%) — Yugioh Figure doesn't clear our bar today.

Flapen Score

47
Skip it

Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 46

Market size 30Growth 15Conversion 13Competition 83Returns 73Price range 72Avg price 95Brand share 44Review moat 79Quality gap 23
This niche Category average · 3,143 niches

Is Yugioh Figure profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Yugioh Figure is a $138K/yr Amazon United States market (377K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Yugioh Figure: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.6% over the last 90 days and 1.0% of searches end in a purchase.

$138K

revenue / yr

Units sold / yr8K
Search volume / yr-19.6%377K
Conversion rate1.0%
Avg price$35.62

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers16 · 373
Top-5 product click share32%
Open market22%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 56 products

Sponsored placement32%
New entrants (1y)11· 5 succeeded
Avg rating4.6★
Avg reviews426

Top Yugioh Figure products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

$0$3K$6K$8K$11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

373

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

32%

Top 20: 70%

Open market

15%

  • Funko46%
  • Konami10%
  • Banpresto8%
  • BANDAI SPIRITS7%
  • TAMASHII NATIONS6%
  • Surreal Entertainment6%
  • Open — no brand owns it (10 brands, 15%)

Yugioh Figure demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume377KCVR1.0%Products56Brands16Top 5 Brands78%OOS Rate2.6%Rating4.6★Reviews426Avg BSR#5,591
18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Top Yugioh Figure search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • yugioh funko pop75K/yr
  • yugioh figures59K/yr
  • yugioh figure36K/yr
  • funko pop yugioh21K/yr
  • yugioh funko21K/yr
  • pot of greed19K/yr
  • yu gi oh figure15K/yr
  • yugioh action figures16K/yr
  • yugioh toys16K/yr
  • funko yugioh14K/yr

What reviews say buyers love and hate about Yugioh Figure

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Collectibles18%

Great gift for collecting

Quality-Overall17%

Its Funko quality product

Design-Overall11%

Solid sleek decoration

Value For Money9%

Great for price

Advertised Vs Actual Product7%

came with the special card as advertised

What buyers complain about

83% of reviews
Size-Overall24%

Bigger than expected

Quality-Overall15%

Some Quality Control Issues

Durability9%

my exodia came broke y build him asd at the next day his legs was broke

Advertised Vs Actual Product8%

False advertising on sender's part

Product Condition8%

Used, not New

Yugioh Figure return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

28%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
21%
2Value For Money
16%
3Size-Overall
13%
4Advertised Vs Actual Product
10%
5Product Condition
10%

Common Yugioh Figure questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yugioh Figure 47/100 on Amazon United States — Skip it. The niche generates $138K/yr across 56 tracked products. 5 of 11 products launched in the last 360 days are still selling. Search demand moved -19.6% over the last 90 days.
Search demand for Yugioh Figure on Amazon United States peaks in Nov–Dec, where the busiest month runs 3.2× the quietest.