yugioh
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 3.2M searches
Avg price
Incredible$39.65avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Review moat
Good580.38avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.86–$164.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, yugioh is a $2.3M/yr Amazon United States market (3.2M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Worth a look — 58/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
yugioh market data
- Units sold / yr
- 60K–80K
- avg 750–1,000/product
- Revenue / yr
- $2.4M–$3.2M
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #6,862
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 64%
- Out of stock
- 2.7%
- Avg brand age
- 36 months
- Avg seller age
- 150 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
8 rising
Sellers
254
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
30%
Top 20: 71%
Open market
1%
- Konami62%
- Yu-Gi-Oh!22%
- Bioworld10%
- Ripple Junction3%
- UCC Distributing1%
- Surreal Entertainment1%
- Open — no brand owns it (2 brands, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.1×
Top yugioh search terms
- yugioh1.2M/yr
- yugioh cards759K/yr
- yugioh booster box468K/yr
- yu gi oh179K/yr
- yugioh rarity collection 543K/yr
- yu-gi-oh76K/yr
- yu-gi-oh cards48K/yr
- yu gi oh card70K/yr
- rarity collection 5 yugioh27K/yr
- yu gi oh cards44K/yr
Top yugioh products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yu-Gi-Oh! Rarity Collection 5 Booster Box
Konami$137.614.6★74 rev
Yugioh Cards Lot of 40 Commons 10 Rares & 5 Holos (Basic pack)
Konami$5.694.3★4,145 rev
Yu-Gi-Oh! Battles of Legend: Glorious Gallery Booster Box - 24 Packs
Konami$81.554.2★36 rev
Yu-Gi-Oh! TCG: Maximum Gold - El Dorado
Konami$20.034.5★1,946 rev
Yu-Gi-Oh! Chaos Origins Booster Box (1st Edition) - 24 Packs
Konami$83.534.5★26 rev
Newest
by launch dateYu-Gi-Oh! Chaos Origins Booster Box (1st Edition) - 24 Packs
Konami$83.5326 rev
Yu-Gi-Oh! Battles of Legend: Glorious Gallery Booster Box - 24 Packs
Konami$81.5536 rev
Ripple Junction Yu-Gi-Oh! Duel Monsters Blue Eyes White Dragon Adult Trucker Hat Multicolor
Ripple Junction$26.320 rev
Yu-Gi-Oh! Blazing Dominion Booster Box - 24 Packs
Konami$80.6425 rev
Yu-Gi-Oh! Rarity Collection 5 Booster Box
Konami$137.6174 rev
Trending
90-day click momentum
Yu-Gi-Oh! Quick Turn Logo Mens Black Graphic Sleep Pajama Pants - XXL
Bioworld$19.834.4★
Yu-Gi-Oh! Chaos Origins Booster Box (1st Edition) - 24 Packs
Konami$83.534.5★
Yu-Gi-Oh! Battles of Legend: Glorious Gallery Booster Box - 24 Packs
Konami$81.554.2★
Ripple Junction Yu-Gi-Oh! Duel Monsters Blue Eyes White Dragon Adult Trucker Hat Multicolor
Ripple Junction$26.320.0★
Yu-Gi-Oh! OCG Duel Monsters Limit Over Collection - THE Rivals-
Konami$107.334.6★
What buyers say about yugioh
What buyers praise and complain about, mined from review topics.What buyers love
“Great choice to fill out any collectors collection”
“Best Value”
“Great card quality”
“As advertised”
“the kids are happy”
“Made a perfect Christmas gift”
“Beginner friendly”
“Colors are bright”
“packaged brand new”
“the binder feels solid”
What buyers complain about
“Wish it was a bit cheaper”
“Not as described”
“Quality of cards is poor”
“Bigger than expected”
“some cards have marks on them that appears like they were used”
“Also includes all sets is a stretch and probably false”
Top return reasons
Common questions
- Is yugioh profitable to sell on Amazon United States?
- The niche generates $2.3M/yr across 55 tracked products. 15 of 23 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Worth a look (58/100).
- How competitive is the yugioh niche?
- 8 brands and 254 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in yugioh?
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.4%.
- When does demand for yugioh peak?
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the yugioh niche?
- Listings span $4.86–$164.45; the average listing price is $39.65 (sweet spot $15–$100). The average incumbent carries 580 reviews — the moat a new listing must climb.