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Yugioh

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 98% of clicks, so Yugioh is a Maybe.

Flapen Score
58
58 / 100
Top 10% of 3,143 Toys & Games niches · +12 vs the category median of 46
Market size
$2.3M/yr3.2M searches / yr
90-day growth
-5.3%search demand this quarter
Competition
30%top-5 click share · 8 brands · 254 sellers

Flapen Score

Yugioh against its category

The dotted line is the Toys & Games average. Past it, Yugioh is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yugioh market on Amazon at a glance

Shoppers on Amazon United States searched for Yugioh 3.2M times last year and spent an estimated $2.3M. The top 5 brands take 98% of clicks. Demand peaks in Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months
3.2M
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
1.8%
Market size, estimated
$2.3Ma year
Peak month
December2.1× the quietest month
Top search term
yugioh1.2M searches a year

02 · Price

A sale here is worth $39.65.

Listings sell for $39.65 on average, from $4.86 to $164.45. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $39.65 that is $30K to $40K a year per listing.

Average price
$39.65inside the $15 to $100 sweet spot
Price range
$4.86–$164.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
$30K–$40K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #6,862 within Collectible Card Games. It carries 580 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
87%
Out of stock, average day
2.7%
Average rank
#6,862in Collectible Card Games
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
580per listing
Listings tracked
55

04 · Newcomers

15 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
15Amazon's first-year sales bar
Average brand age
36 months

Products

Top Yugioh products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

8 rising

Sellers

254

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

30%

Top 20: 71%

Open market

1%

  • Brand 162%
  • Brand 222%
  • Brand 310%
  • Brand 43%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 1%)

Demand

Yugioh search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KHoliday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Yugioh search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yugioh1.2M/yr
  • yugioh cards759K/yr
  • yugioh booster box468K/yr
  • yu gi oh179K/yr
  • yugioh rarity collection 543K/yr
  • yu-gi-oh76K/yr
  • yu-gi-oh cards48K/yr
  • yu gi oh card70K/yr
  • rarity collection 5 yugioh27K/yr
  • yu gi oh cards44K/yr

Reviews and returns

What reviews say buyers love and hate about Yugioh

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Collectibles”
31%of negative reviews mention “Value For Money”
0.4%of orders come back
“Wish it was a bit cheaper”
A buyer, on “Value For Money”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Yugioh questions

Answered from the same tracked data.