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Yugioh

Yugioh shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look

Top 10% of 3,143 Toys & Games niches · +12 vs the category median of 46

Market size 95Growth 22Conversion 22Competition 85Returns 98Price range 53Avg price 95Brand share 5Review moat 73Quality gap 43
This niche Category average · 3,143 niches

Is Yugioh profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Yugioh is a $2.3M/yr Amazon United States market (3.2M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Worth a look — 58/100.

Yugioh: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -5.3% over the last 90 days and 1.8% of searches end in a purchase.

$2.3M

revenue / yr

Units sold / yr80K
Search volume / yr-5.3%3.2M
Conversion rate1.8%
Avg price$39.65

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers8 · 254
Top-5 product click share30%
Open market2%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 55 products

Sponsored placement64%
New entrants (1y)23· 15 succeeded
Avg rating4.5★
Avg reviews580

Top Yugioh products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

$0$68K$136K$204K$272K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

254

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

30%

Top 20: 71%

Open market

1%

  • Konami62%
  • Yu-Gi-Oh!22%
  • Bioworld10%
  • Ripple Junction3%
  • UCC Distributing1%
  • Surreal Entertainment1%
  • Open — no brand owns it (2 brands, 1%)

Yugioh demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.2MCVR1.8%Products55Brands8Top 5 Brands98%OOS Rate2.7%Rating4.5★Reviews580Avg BSR#6,862
150K100KHoliday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Top Yugioh search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • yugioh1.2M/yr
  • yugioh cards759K/yr
  • yugioh booster box468K/yr
  • yu gi oh179K/yr
  • yugioh rarity collection 543K/yr
  • yu-gi-oh76K/yr
  • yu-gi-oh cards48K/yr
  • yu gi oh card70K/yr
  • rarity collection 5 yugioh27K/yr
  • yu gi oh cards44K/yr

What reviews say buyers love and hate about Yugioh

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Collectibles36%

Great choice to fill out any collectors collection

Value For Money25%

Best Value

Quality-Overall16%

Great card quality

Advertised Vs Actual Product8%

As advertised

Fun/Entertainment Experience3%

the kids are happy

What buyers complain about

94% of reviews
Value For Money31%

Wish it was a bit cheaper

Advertised Vs Actual Product27%

Not as described

Quality-Overall23%

Quality of cards is poor

Size-Overall6%

Bigger than expected

Product Condition6%

some cards have marks on them that appears like they were used

Yugioh return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
24%
2Advertised Vs Actual Product
17%
3Defective Material/Parts
10%
4Size-Overall
7%
5Quality-Overall
6%

Common Yugioh questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yugioh 58/100 on Amazon United States — Worth a look. The niche generates $2.3M/yr across 55 tracked products. 15 of 23 products launched in the last 360 days are still selling. Search demand moved -5.3% over the last 90 days.
Search demand for Yugioh on Amazon United States peaks in Dec, where the busiest month runs 2.1× the quietest.