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Yu Yu Hakusho

weak search conversion (0.8%) — Yu Yu Hakusho doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 46

Market size 13Growth 33Conversion 10Competition 45Returns 82Price range 92Avg price 95Brand share 26Review moat 95Quality gap 27
This niche Category average · 3,143 niches

Is Yu Yu Hakusho profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Yu Yu Hakusho is a $52K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.

Yu Yu Hakusho: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +6.0% over the last 90 days and 0.8% of searches end in a purchase.

$52K

revenue / yr

Units sold / yr2K
Search volume / yr+6.0%168K
Conversion rate0.8%
Avg price$37.62

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers10 · 111
Top-5 product click share58%
Open market11%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement25%
New entrants (1y)6· 3 succeeded
Avg rating4.6★
Avg reviews105

Top Yu Yu Hakusho products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

$0$5K$10K$16K$21K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

111

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

7%

  • Knuckleheads Little Threads24%
  • TAMASHII NATIONS24%
  • Banpresto21%
  • Ichibansho Figure14%
  • Great Eastern Entertainment7%
  • ISaikoy4%
  • Open — no brand owns it (4 brands, 7%)

Yu Yu Hakusho demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume168KCVR0.8%Products24Brands10Top 5 Brands89%OOS Rate14.3%Rating4.6★Reviews105Avg BSR#177,985
9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.6×

Top Yu Yu Hakusho search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • yu yu hakusho81K/yr
  • yuyu hakusho34K/yr
  • yu yu hakusho figure25K/yr
  • yuyu hakusho figure15K/yr
  • yu yu hakusho merch7K/yr
  • yusuke urameshi figure4K/yr
  • yusuke2K/yr

What reviews say buyers love and hate about Yu Yu Hakusho

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Collectibles21%

was extremely happy to add this to his collection

Value For Money15%

Good for the price

Quality-Overall8%

These figures are very well made and adjust everywhere

Display-Overall8%

It's really nice display the only thing the top came off the bottom when it fell

Brightness/Shine/Glow8%

Awesome figure and it lights up

What buyers complain about

73% of reviews
Grip20%

Pretty good figure my only gripe is mine cant stand without its foot stand which is a real eye sore

Size-Overall20%

Bigger size than my other one

Value For Money20%

its a little pricey - should be in the $48 dollar range, not $65

Durability7%

Right leg broke off

Adhesion/Stickiness7%

Put extra glue

Yu Yu Hakusho return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
42%
2Size-Overall
33%
3Scratch Resistance
8%
4Advertised Vs Actual Product
4%
5Product Condition
4%

Common Yu Yu Hakusho questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yu Yu Hakusho 42/100 on Amazon United States — Skip it. The niche generates $52K/yr across 24 tracked products. 3 of 6 products launched in the last 360 days are still selling. Search demand moved +6.0% over the last 90 days.
Search demand for Yu Yu Hakusho on Amazon United States peaks in Dec, where the busiest month runs 2.6× the quietest.