yu yu hakusho
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Review moat
Great105.25avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$37.62avg listing price — sweet spot $15–$100
Price range
Great$12.20–$82.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad$52K$52K/yr · 168K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, yu yu hakusho is a $52K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
yu yu hakusho market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $47K–$56K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #177,985
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 25%
- Out of stock
- 14.3%
- Avg brand age
- 38 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
111
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
58%
Top 20: 95%
Open market
7%
- Knuckleheads Little Threads24%
- TAMASHII NATIONS24%
- Banpresto21%
- Ichibansho Figure14%
- Great Eastern Entertainment7%
- ISaikoy4%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.6×
Top yu yu hakusho search terms
- yu yu hakusho81K/yr
- yuyu hakusho34K/yr
- yu yu hakusho figure25K/yr
- yuyu hakusho figure15K/yr
- yu yu hakusho merch7K/yr
- yusuke urameshi figure4K/yr
- yusuke2K/yr
Top yu yu hakusho products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Knuckleheads Little Threads Infant- Newborn Photography Outfits Boy- Snapbacks Sun Hat Flat Bill Summer Beach Trucker Youth Fun Cute Fitted Gorras Baseball Mesh Cap (M 2-5 Years Hunter Gold)
Knuckleheads Little Threads$23.404.8★200 rev
TAMASHII NATIONS - Yu Yu Hakusho - Yusuke Urameshi S.H.Figuarts Action Figure
TAMASHII NATIONS$56.554.8★237 rev
Banpresto - Yu Yu Hakusho - Yusuke Urameshi Maximatic Figure
Banpresto$26.754.3★9 rev
Great Eastern Entertainment Yu Yu Hakusho - Puu Plush 8 H
Great Eastern Entertainment$21.104.9★856 rev
TAMASHII NATIONS - Yu Yu Hakusho - Kurama S.H.Figuarts Action Figure
TAMASHII NATIONS$82.864.8★237 rev
Newest
by launch date
Ichibansho Figure - Yu Yu Hakusho - Kazuma Kuwabara (Dark Tournament vol. 3) Masterlise Collectible Statue
Ichibansho Figure$62.452 rev
Ichibansho Figure - Yu Yu Hakusho - Yusuke Urameshi (Dark Tournament vol. 3) Masterlise Collectible Statue
Ichibansho Figure$60.172 rev
Ichibansho Figure - Yu Yu Hakusho - Genkai (Dark Tournament vol. 3) Masterlise Emoving Collectible Statue
Ichibansho Figure$55.071 rev
Banpresto - Yu Yu Hakusho - Hiei Maximatic Figure
Banpresto$30.401 rev
TAMASHII NATIONS - Yu Yu Hakusho - Kurama S.H.Figuarts Action Figure
TAMASHII NATIONS$82.86237 rev
Trending
90-day click momentum
Great Eastern Entertainment Yu Yu Hakusho- Yusuke Side Face Men T-Shirt-S Multicolored
Great Eastern Entertainment$14.355.0★
Knuckleheads Little Threads Infant- Newborn Photography Outfits Boy- Snapbacks Sun Hat Flat Bill Summer Beach Trucker Youth Fun Cute Fitted Gorras Baseball Mesh Cap (M 2-5 Years Hunter Gold)
Knuckleheads Little Threads$23.404.8★
TAMASHII NATIONS - Yu Yu Hakusho - Kurama S.H.Figuarts Action Figure
TAMASHII NATIONS$82.864.8★
Banpresto - Yu Yu Hakusho - Hiei Maximatic Figure
Banpresto$30.405.0★
Ichibansho Figure - Yu Yu Hakusho - Yusuke Urameshi (Dark Tournament Edition) Masterlise Collectible Statue
Ichibansho Figure$42.654.7★
What buyers say about yu yu hakusho
What buyers praise and complain about, mined from review topics.What buyers love
“was extremely happy to add this to his collection”
“Good for the price”
“These figures are very well made and adjust everywhere”
“It's really nice display the only thing the top came off the bottom when it fell”
“Awesome figure and it lights up”
“As depicted in the pictures”
“the structures is amazing”
“These figures are very well made and adjust everywhere”
“size as well”
“Absolutely fantastic representation, more than enough accessories and articulation”
What buyers complain about
“Pretty good figure my only gripe is mine cant stand without its foot stand which is a real eye sore”
“Bigger size than my other one”
“its a little pricey - should be in the $48 dollar range, not $65”
“Right leg broke off”
“Put extra glue”
Top return reasons
Common questions
- Is yu yu hakusho profitable to sell on Amazon United States?
- The niche generates $52K/yr across 24 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +6.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the yu yu hakusho niche?
- 10 brands and 111 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in yu yu hakusho?
- Top complaints mined from reviews: Grip, Size-Overall, Value For Money. The return rate is 1.7%.
- When does demand for yu yu hakusho peak?
- Demand peaks in Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the yu yu hakusho niche?
- Listings span $12.20–$82.86; the average listing price is $37.62 (sweet spot $15–$100). The average incumbent carries 105 reviews — the moat a new listing must climb.