Yoto Card Case

Shoppers searched for this 544K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $464K a year.

Searches, last 12 months

544K

Growth, 90 days vs prior 90

+3.8%

Conversion, latest week

5.8%

Market size, estimated

$464Ka year

Peak month

December5.0× the quietest month

Top search term

yoto card holder340K searches a year

Listings sell for $14.68 on average, from $6.41 to $25.89. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $14.68 that is $7K to $11K a year per listing.

Average price

$14.68under the $15 to $100 sweet spot

Price range

$6.41–$25.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

$7K–$11K

Returns

2.0%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #288 within Collectible Display & Storage. It carries 179 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#288in Collectible Display & Storage

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

179per listing

Listings tracked

26

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

26 months