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Yardzee

Fail

The products selling today already average 4.6★, so Yardzee is a Fail.

Flapen Score
45
45 / 100
Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46
Market size
$239K/yr126K searches / yr
90-day growth
+32.6%search demand this quarter
Competition
68%top-5 click share · 10 brands · 14 sellers

Flapen Score

Yardzee against its category

The dotted line is the Toys & Games average. Past it, Yardzee is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yardzee market on Amazon at a glance

Shoppers on Amazon United States searched for Yardzee 126K times last year and spent an estimated $239K. The top 5 brands take 89% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $239K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
+32.6%
Conversion, latest week
3.8%
Market size, estimated
$239Ka year
Peak month
June6.2× the quietest month
Top search term
yard yahtzee24K searches a year

02 · Price

A sale here is worth $49.85.

Listings sell for $49.85 on average, from $19.42 to $188.43. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $49.85 that is $12K to $25K a year per listing.

Average price
$49.85inside the $15 to $100 sweet spot
Price range
$19.42–$188.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$12K–$25K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #70 within Dice Games. It carries 1,850 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
94%
Out of stock, average day
7.7%
Average rank
#70in Dice Games
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,850per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Yardzee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

14

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

7%

  • Brand 137%
  • Brand 218%
  • Brand 317%
  • Brand 49%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (4 brands, 7%)

Demand

Yardzee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.2×

Search terms

Top Yardzee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yard yahtzee24K/yr
  • giant yahtzee27K/yr
  • yard yahtzee game jumbo with bucket14K/yr
  • yard dice12K/yr
  • yardzee outdoor game10K/yr
  • giant yahtzee yard game9K/yr
  • yardzee9K/yr
  • lawn dice4K/yr
  • yard yahtzee game4K/yr
  • giant yahtzee game4K/yr

Reviews and returns

What reviews say buyers love and hate about Yardzee

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Fun/Entertainment Experience”
19%of negative reviews mention “Quality-Overall”
2.6%of orders come back
“Low quality laminated sheets”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Yardzee questions

Answered from the same tracked data.