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Yardzee

strong incumbent ratings (4.6★) — Yardzee doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46

Market size 45Growth 58Conversion 48Competition 28Returns 60Price range 48Avg price 93Brand share 27Review moat 47Quality gap 23
This niche Category average · 3,143 niches

Is Yardzee profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Yardzee is a $239K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 45/100.

Yardzee: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +32.6% over the last 90 days and 3.8% of searches end in a purchase.

$239K

revenue / yr

Units sold / yr5K
Search volume / yr+32.6%126K
Conversion rate3.8%
Avg price$49.85

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers10 · 14
Top-5 product click share68%
Open market11%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement81%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews1,850

Top Yardzee products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

$0$24K$48K$72K$96K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

14

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

7%

  • GoSports37%
  • ropoda18%
  • SWOOC17%
  • SPORT BEATS9%
  • SpeedArmis7%
  • ApudArmis4%
  • Open — no brand owns it (4 brands, 7%)

Yardzee demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume126KCVR3.8%Products16Brands10Top 5 Brands89%OOS Rate7.7%Rating4.6★Reviews1,850Avg BSR#70
5K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.2×

Top Yardzee search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • yard yahtzee24K/yr
  • giant yahtzee27K/yr
  • yard yahtzee game jumbo with bucket14K/yr
  • yard dice12K/yr
  • yardzee outdoor game10K/yr
  • giant yahtzee yard game9K/yr
  • yardzee9K/yr
  • lawn dice4K/yr
  • yard yahtzee game4K/yr
  • giant yahtzee game4K/yr

What reviews say buyers love and hate about Yardzee

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Fun/Entertainment Experience31%

Good fun

Quality-Overall20%

Great quality & easy to assembly

Value For Money7%

Good Value

Size-Overall6%

They are the perfect size

Advertised Vs Actual Product6%

Product is as advertised

What buyers complain about

75% of reviews
Quality-Overall19%

Low quality laminated sheets

Size-Overall17%

the dice are really pretty small

Color8%

Different colors/ laser issue

Value For Money7%

Its a little expensive

Strength4%

the rope throws are very flimsy

Yardzee return rate & reasons

Why buyers send it back, as a share of all return requests.

2.6%

Return rate

69%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
56%
2Value For Money
8%
3Advertised Vs Actual Product
6%
4Quality-Overall
4%
5Weight Heavy
4%

Common Yardzee questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yardzee 45/100 on Amazon United States — Skip it. The niche generates $239K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +32.6% over the last 90 days.
Search demand for Yardzee on Amazon United States peaks in Apr–May–Jun–Jul, where the busiest month runs 6.2× the quietest.