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Ww2 Lego Minifigures

Fail

Shoppers spend an estimated $15K a year here, so Ww2 Lego Minifigures is a Fail.

Flapen Score
48
48 / 100
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Market size
$15K/yr163K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
37%top-5 click share · 22 brands · 25 sellers

Flapen Score

Ww2 Lego Minifigures against its category

The dotted line is the Toys & Games average. Past it, Ww2 Lego Minifigures is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ww2 Lego Minifigures market on Amazon at a glance

Shoppers on Amazon United States searched for Ww2 Lego Minifigures 163K times last year and spent an estimated $15K. The top 5 brands take 73% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
0.3%
Market size, estimated
$15Ka year
Peak month
November5.2× the quietest month
Top search term
ww2 lego minifigures40K searches a year

02 · Price

A sale here is worth $28.14.

Listings sell for $28.14 on average, from $6.03 to $107.11. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $28.14 that is $0 to $3K a year per listing.

Average price
$28.14inside the $15 to $100 sweet spot
Price range
$6.03–$107.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #3,890 within Figures. It carries 117 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
84%
Out of stock, average day
5.2%
Average rank
#3,890in Figures
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
117per listing
Listings tracked
37

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Ww2 Lego Minifigures products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

22 rising

Sellers

25

Top-5 brand share

73%

Top 20: 99%

Top-5 click share

37%

Top 20: 85%

Open market

22%

  • Brand 125%
  • Brand 223%
  • Brand 314%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Ww2 Lego Minifigures search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '25Spike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Ww2 Lego Minifigures search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ww2 lego minifigures40K/yr
  • lego ww2 soldiers21K/yr
  • lego ww2 minifigures32K/yr
  • lego ww116K/yr
  • ww1 lego17K/yr
  • ww2 minifigures8K/yr
  • ww2 lego figures7K/yr
  • ww2 lego soldiers8K/yr
  • ww1 lego minifigures6K/yr
  • lego d day5K/yr

Reviews and returns

What reviews say buyers love and hate about Ww2 Lego Minifigures

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
23%of negative reviews mention “Instructions/User Manual/Troubleshooting”
1.5%of orders come back
“Instructions are terrible”
A buyer, on “Instructions/User Manual/Troubleshooting”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ww2 Lego Minifigures questions

Answered from the same tracked data.