Wrist Rattles for Babies 0-6 Months

Shoppers searched for this 259K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $233K a year.

Searches, last 12 months

259K

Growth, 90 days vs prior 90

-4.2%

Conversion, latest week

9.9%

Market size, estimated

$233Ka year

Peak month

April1.9× the quietest month

Top search term

baby wrist rattles34K searches a year

Listings sell for $9.14 on average, from $5.51 to $14.95. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At $9.14 that is $18K to $23K a year per listing.

Average price

$9.14under the $15 to $100 sweet spot

Price range

$5.51–$14.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

2,000–2,500

Revenue per listing a year

$18K–$23K

Returns

1.4%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Rattles & Plush Rings. It carries 5,807 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#46in Rattles & Plush Rings

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

5,807per listing

Listings tracked

14

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months