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World of Warcraft Merchandise

Maybe

An estimated 1.0% of orders come back. But demand is soft, at -27.3% this quarter, so World of Warcraft Merchandise is a Maybe.

Flapen Score
56
56 / 100
Top 13% of 3,143 Toys & Games niches · +10 vs the category median of 46
Market size
$438K/yr752K searches / yr
90-day growth
-27.3%search demand this quarter
Competition
24%top-5 click share · 41 brands · 222 sellers

Flapen Score

World of Warcraft Merchandise against its category

The dotted line is the Toys & Games average. Past it, World of Warcraft Merchandise is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The World of Warcraft Merchandise market on Amazon at a glance

Shoppers on Amazon United States searched for World of Warcraft Merchandise 752K times last year and spent an estimated $438K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 752K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $438K a year.

Searches, last 12 months
752K
Growth, 90 days vs prior 90
-27.3%
Conversion, latest week
1.3%
Market size, estimated
$438Ka year
Peak month
December4.9× the quietest month
Top search term
world of warcraft429K searches a year

02 · Price

A sale here is worth $46.26.

Listings sell for $46.26 on average, from $7.69 to $764.96. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $46.26 that is $5K to $12K a year per listing.

Average price
$46.26inside the $15 to $100 sweet spot
Price range
$7.69–$764.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #12,250 within Statues, Bobbleheads & Busts. It carries 110 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
88%
Out of stock, average day
15.8%
Average rank
#12,250in Statues, Bobbleheads & Busts
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
110per listing
Listings tracked
72

04 · Newcomers

12 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
12Amazon's first-year sales bar
Average brand age
46 months

Products

Top World of Warcraft Merchandise products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

41 rising

Sellers

222

Top-5 brand share

53%

Top 20: 88%

Top-5 click share

24%

Top 20: 61%

Open market

43%

  • Brand 119%
  • Brand 214%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

World of Warcraft Merchandise search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top World of Warcraft Merchandise search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • world of warcraft429K/yr
  • world of warcraft merchandise126K/yr
  • warcraft84K/yr
  • world of warcraft gifts36K/yr
  • world of warcraft funko pop17K/yr
  • world of warcraft merch13K/yr
  • world of warcraft decor11K/yr
  • world of warcraft lego8K/yr
  • world of warcraft accessories7K/yr
  • funko pop world of warcraft5K/yr

Reviews and returns

What reviews say buyers love and hate about World of Warcraft Merchandise

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Collectibles”
9%of negative reviews mention “Quality-Overall”
1.0%of orders come back
“they're clearly not putting any of the profits toward quality control”
A buyer, on “Quality-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common World of Warcraft Merchandise questions

Answered from the same tracked data.