World of Warcraft Merchandise
MaybeAn estimated 1.0% of orders come back. But demand is soft, at -27.3% this quarter, so World of Warcraft Merchandise is a Maybe.
- Flapen Score
- 56 / 100Top 13% of 3,143 Toys & Games niches · +10 vs the category median of 4656
- Market size
- $438K/yr752K searches / yr
- 90-day growth
- -27.3%search demand this quarter
- Competition
- 24%top-5 click share · 41 brands · 222 sellers
Flapen Score
World of Warcraft Merchandise against its category
The dotted line is the Toys & Games average. Past it, World of Warcraft Merchandise is stronger. Inside it, weaker.
Market
The World of Warcraft Merchandise market on Amazon at a glance
Shoppers on Amazon United States searched for World of Warcraft Merchandise 752K times last year and spent an estimated $438K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 752K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $438K a year.
- Searches, last 12 months
- 752K
- Growth, 90 days vs prior 90
- -27.3%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $438Ka year
- Peak month
- December4.9× the quietest month
- Top search term
- world of warcraft429K searches a year
02 · Price
A sale here is worth $46.26.
Listings sell for $46.26 on average, from $7.69 to $764.96. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $46.26 that is $5K to $12K a year per listing.
- Average price
- $46.26inside the $15 to $100 sweet spot
- Price range
- $7.69–$764.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$12K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #12,250 within Statues, Bobbleheads & Busts. It carries 110 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 88%
- Out of stock, average day
- 15.8%
- Average rank
- #12,250in Statues, Bobbleheads & Busts
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 110per listing
- Listings tracked
- 72
04 · Newcomers
12 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 17
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top World of Warcraft Merchandise products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Funko Pop! Games: World of Warcraft - Illidan Stormrage - 1/6 Odds for Rare Chase Variant - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Games Fans
- Price
- $13.46
- Rating
- 4.8/5
- Reviews
- 274
- Age
- 1y ago

Nemesis Now World of Warcraft Horde Tankard 15.5cm - Officially Licensed Resin WoW Collectible For Horde Players Fantasy Collectors & WoW Fans
- Price
- $90.89
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 6mo ago

Nemesis Now World of Warcraft Silverbound Treasure Chest Box 10.5cm Resin Silver/Brown Official World of Warcraft Merch Treasure Chest Box Gaming Controller Box
- Price
- $58.94
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 2y ago

XIAOQINGXIN 50PCS World of Warcraft Stickers for Phones Water Bottles.
- Price
- $7.69
- Rating
- 4.6/5
- Reviews
- 261
- Age
- 5y ago

FAYAIALO 12 Frostmourne Sword Lich King Foam Arthas Model Sword Cosplay
- Price
- $31.23
- Rating
- 4.9/5
- Reviews
- 49
- Age
- 3y ago
Trending
estimated 90-day click momentum
Nemesis Now World of Warcraft Horde Tankard 15.5cm - Officially Licensed Resin WoW Collectible For Horde Players Fantasy Collectors & WoW Fans
- Price
- $90.89
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 6mo ago

Nemesis Now World of Warcraft Alliance Tankard 15.5cm - Officially Licensed Alliance Drinkware with Crest Flag Design and Stainless Steel Insert
- Price
- $91.10
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 6mo ago

Azeroth Map Canvas Wall Art Decor Warcraft Merchandise Poster - 12x18 In
- Price
- $28.25
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 7mo ago

Blizzard Gaming Mouse Pad XXL Desktop Keyboard Mat Wow Themed Symbol Cloth Cover with Stitched Edge Smooth Tracking & Stability Never-Slip Rubber 31.5x11.8x1.2 in (Red)
- Price
- $21.94
- Rating
- 4.9/5
- Reviews
- 41
- Age
- 10mo ago

Funko POP! Games: World of Warcraft - Finduin (Murloc Cosplay)
- Price
- $15.47
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 5mo ago
Newest
by launch date
Funko POP! Games: World of Warcraft - Finduin (Murloc Cosplay)
- Price
- $15.47
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 5mo ago

msi Gaming RTX 5070 12G World of Warcraft Midnight Void Edition OC Graphics Card (12GB GDDR7 192-bit Extreme Performance: 2625 MHz DisplayPort x 3 2.1a HDMI 2.1b NVIDIA Blackwell Architecture)
- Price
- $764.96
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 5mo ago

Nemesis Now World of Warcraft Horde Tankard 15.5cm - Officially Licensed Resin WoW Collectible For Horde Players Fantasy Collectors & WoW Fans
- Price
- $90.89
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 6mo ago

Nemesis Now World of Warcraft Alliance Tankard 15.5cm - Officially Licensed Alliance Drinkware with Crest Flag Design and Stainless Steel Insert
- Price
- $91.10
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 6mo ago

Azeroth Map Canvas Wall Art Decor Warcraft Merchandise Poster - 12x18 In
- Price
- $28.25
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.
Brands
41 rising
Sellers
222
Est. top-5 brand share
53%
Top 20: 88%
Est. top-5 click share
24%
Top 20: 61%
Open market
43%
- Funko19%
- Nemesis Now14%
- Warcraft8%
- Generic6%
- Bicycle5%
- Grneric5%
Demand
World of Warcraft Merchandise search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.9×
Search terms
Top World of Warcraft Merchandise search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- world of warcraft429K/yr
- world of warcraft merchandise126K/yr
- warcraft84K/yr
- world of warcraft gifts36K/yr
- world of warcraft funko pop17K/yr
- world of warcraft merch13K/yr
- world of warcraft decor11K/yr
- world of warcraft lego8K/yr
- world of warcraft accessories7K/yr
- funko pop world of warcraft5K/yr
Reviews and returns
What reviews say buyers love and hate about World of Warcraft Merchandise
We read the reviews and the return reasons for every product selling here.
“they're clearly not putting any of the profits toward quality control”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common World of Warcraft Merchandise questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








