Workout Barbie

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months

144K

Growth, 90 days vs prior 90

-0.2%

Conversion, latest week

2.6%

Market size, estimated

$98Ka year

Peak month

December3.7× the quietest month

Top search term

haba doll29K searches a year

Listings sell for $26.13 on average, from $8.77 to $54.47. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $26.13 that is $0 to $3K a year per listing.

Average price

$26.13inside the $15 to $100 sweet spot

Price range

$8.77–$54.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.9%of orders · Amazon United States median 2.1%

53% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #1,703 within Dolls. It carries 3,198 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

83%

Out of stock, average day

4.3%

Average rank

#1,703in Dolls

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

3,198per listing

Listings tracked

47

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months