Skip to content

Words Are Hard Game

Fail

The top 5 brands take 98% of clicks, so Words Are Hard Game is a Fail.

Flapen Score
46
46 / 100
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Market size
$979K/yr651K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
81%top-5 click share · 6 brands · 75 sellers

Flapen Score

Words Are Hard Game against its category

The dotted line is the Toys & Games average. Past it, Words Are Hard Game is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Words Are Hard Game market on Amazon at a glance

Shoppers on Amazon United States searched for Words Are Hard Game 651K times last year and spent an estimated $979K. The top 5 brands take 98% of clicks. Demand peaks in May–Jul–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 651K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $979K a year.

Searches, last 12 months
651K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
7.9%
Market size, estimated
$979Ka year
Peak month
December10.7× the quietest month
Top search term
boggle160K searches a year

02 · Price

A sale here is worth $18.96.

Listings sell for $18.96 on average, from $11.29 to $46.10. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $18.96 that is $114K to $152K a year per listing.

Average price
$18.96inside the $15 to $100 sweet spot
Price range
$11.29–$46.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
6,000–8,000
Revenue per listing a year
$114K–$152K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #324 within Dedicated Deck Card Games. It carries 3,884 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#324in Dedicated Deck Card Games
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
3,884per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Words Are Hard Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

75

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 135%
  • Brand 225%
  • Brand 318%
  • Brand 413%
  • Brand 56%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Words Are Hard Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '25Spike '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jul, Dec · busiest ÷ quietest = 10.7×

Search terms

Top Words Are Hard Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boggle160K/yr
  • words are hard game127K/yr
  • boggle game83K/yr
  • quiddler card game40K/yr
  • words are hard35K/yr
  • upwords23K/yr
  • word game43K/yr
  • quiddler20K/yr
  • boggle game original19K/yr
  • yahtzee words14K/yr

Reviews and returns

What reviews say buyers love and hate about Words Are Hard Game

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Fun/Entertainment Experience”
33%of negative reviews mention “Fun/Entertainment Experience”
1.1%of orders come back
“not as fun”
A buyer, on “Fun/Entertainment Experience”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Words Are Hard Game questions

Answered from the same tracked data.