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Wordle Gifts

Fail

The top 5 products take 100% of clicks, so Wordle Gifts is a Fail.

Flapen Score
41
41 / 100
Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46
Market size
$169K/yr133K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 29 sellers

Flapen Score

Wordle Gifts against its category

The dotted line is the Toys & Games average. Past it, Wordle Gifts is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wordle Gifts market on Amazon at a glance

Shoppers on Amazon United States searched for Wordle Gifts 133K times last year and spent an estimated $169K. All 3 brands take every click. Demand peaks in Aug. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $169K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
5.1%
Market size, estimated
$169Ka year
Peak month
August7.2× the quietest month
Top search term
wordle board game18K searches a year

02 · Price

A sale here is worth $24.85.

Listings sell for $24.85 on average, from $15.58 to $29.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,500 to 2,000 of them. At $24.85 that is $37K to $50K a year per listing.

Average price
$24.85inside the $15 to $100 sweet spot
Price range
$15.58–$29.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
1,500–2,000
Revenue per listing a year
$37K–$50K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,205 within Dice Games. It carries 1,024 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2,205in Dice Games
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,024per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Wordle Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 166%
  • Brand 227%
  • Brand 38%
  • Open — no brand owns it (0%)

Demand

Wordle Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 7.2×

Search terms

Top Wordle Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wordle board game18K/yr
  • yahtzee words14K/yr
  • wordle game14K/yr
  • word yahtzee5K/yr
  • wordle word game53K/yr
  • yahtzee words game6K/yr
  • word yahtzee game5K/yr
  • nyt wordle7K/yr
  • wordle party game2K/yr
  • wordle game boards7K/yr

Reviews and returns

What reviews say buyers love and hate about Wordle Gifts

We read the reviews and the return reasons for every product selling here.

74%of positive reviews mention “Fun/Entertainment Experience”
28%of negative reviews mention “Fun/Entertainment Experience”
1.5%of orders come back
“this game is stupid”
A buyer, on “Fun/Entertainment Experience”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wordle Gifts questions

Answered from the same tracked data.