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Word Party Birthday Party Supplies

brand-locked demand (top 5 brands take 100% of clicks) — Word Party Birthday Party Supplies doesn't clear our bar today.

Flapen Score

26
Skip it

Ranks 3,069 of 3,143 Toys & Games niches · −20 vs the category median of 46

Market size 4Growth 17Conversion 7Competition 19Returns 40Price range 88Avg price 95Brand share 0Review moat 71Quality gap 24
This niche Category average · 3,143 niches

Is Word Party Birthday Party Supplies profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Word Party Birthday Party Supplies is a $15K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 26/100.

Word Party Birthday Party Supplies: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.9% over the last 90 days and 0.6% of searches end in a purchase.

$15K

revenue / yr

Units sold / yr1K
Search volume / yr-15.9%84K
Conversion rate0.6%
Avg price$32.47

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 37
Top-5 product click share77%
Open market0%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement80%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews654

Top Word Party Birthday Party Supplies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

$0$2K$3K$5K$6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Treasures Gifted33%
  • Vanland30%
  • Tonies26%
  • xxnic10%

Word Party Birthday Party Supplies demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume84KCVR0.6%Products10Brands4Top 5 Brands100%OOS Rate4.5%Rating4.6★Reviews654Avg BSR#7,697
5K3KSpike '24Holiday '24Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Top Word Party Birthday Party Supplies search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • word party31K/yr
  • word party toys34K/yr
  • word party decorations8K/yr
  • word party birthday party supplies11K/yr

What reviews say buyers love and hate about Word Party Birthday Party Supplies

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Fun/Entertainment Experience25%

So much fun for our son

Color22%

The colors are bright

Quality-Overall13%

Great product

Advertised Vs Actual Product6%

Just as expected

Value For Money6%

Worth the buy

What buyers complain about

87% of reviews
Size-Overall60%

These are small

Ease Of Use10%

The balls arent like how they use to be

Advertised Vs Actual Product10%

50 NOT 100, false advertising

Value For Money8%

Balls are too cheap

Word Party Birthday Party Supplies return rate & reasons

Why buyers send it back, as a share of all return requests.

3.8%

Return rate

76%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
65%
2Value For Money
14%
3Advertised Vs Actual Product
7%
4Quality-Overall
4%
5Functionality-Overall
2%

Common Word Party Birthday Party Supplies questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Word Party Birthday Party Supplies 26/100 on Amazon United States — Skip it. The niche generates $15K/yr across 10 tracked products. Search demand moved -15.9% over the last 90 days.
Search demand for Word Party Birthday Party Supplies on Amazon United States peaks in Oct–Nov–Dec, where the busiest month runs 2.7× the quietest.