Word Party Birthday Party Supplies
FailThe top 5 brands take 100% of clicks, so Word Party Birthday Party Supplies is a Fail.
- Flapen Score
- 26 / 100Ranks 3,069 of 3,143 Toys & Games niches · −20 vs the category median of 4626
- Market size
- $15K/yr84K searches / yr
- 90-day growth
- -15.9%search demand this quarter
- Competition
- 77%top-5 click share · 4 brands · 37 sellers
Flapen Score
Word Party Birthday Party Supplies against its category
The dotted line is the Toys & Games average. Past it, Word Party Birthday Party Supplies is stronger. Inside it, weaker.
Market
The Word Party Birthday Party Supplies market on Amazon at a glance
Shoppers on Amazon United States searched for Word Party Birthday Party Supplies 84K times last year and spent an estimated $15K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 26 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- -15.9%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $15Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- word party31K searches a year
02 · Price
A sale here is worth $32.47.
Listings sell for $32.47 on average, from $10.38 to $103.87. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $32.47 that is $0 to $3K a year per listing.
- Average price
- $32.47inside the $15 to $100 sweet spot
- Price range
- $10.38–$103.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #7,697 within Musical Toys. It carries 654 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 4.5%
- Average rank
- #7,697in Musical Toys
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 654per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Word Party Birthday Party Supplies products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
37
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Brand 133%
- Brand 230%
- Brand 326%
- Brand 410%
Demand
Word Party Birthday Party Supplies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Word Party Birthday Party Supplies search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- word party31K/yr
- word party toys34K/yr
- word party decorations8K/yr
- word party birthday party supplies11K/yr
Reviews and returns
What reviews say buyers love and hate about Word Party Birthday Party Supplies
We read the reviews and the return reasons for every product selling here.
“These are small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Word Party Birthday Party Supplies questions
Answered from the same tracked data.








