word party birthday party supplies
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$32.47avg listing price — sweet spot $15–$100
Price range
Great$10.38–$103.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good653.6avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$15K$15K/yr · 84K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, word party birthday party supplies is a $15K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 26/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
word party birthday party supplies market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $24K–$32K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #7,697
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 4.5%
- Avg brand age
- 36 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
37
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Treasures Gifted33%
- Vanland30%
- Tonies26%
- xxnic10%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Top word party birthday party supplies search terms
- word party31K/yr
- word party toys34K/yr
- word party decorations8K/yr
- word party birthday party supplies11K/yr
Top word party birthday party supplies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vanland Ball Pit Balls for Baby and Toddler Phthalate Free BPA Free Crush Proof Plastic - Multicolored Pit Balls in Reusable Play Toys for Kids with Storage Bag
Vanland$23.914.4★6,178 rev
Tonies Kip Audio Toy Figurine from Word Party
Tonies$15.834.8★106 rev
Word Party Birthday Photography Backdrop 5x3ft White Photo Background Word Party Happy Birthday Banner for Party Supplies Decorations
xxnic$12.414.1★7 rev
Treasures Gifted Officially Licensed Jim Hensons Word Party Birthday Party Supplies - Serves 24 Guests - Complete Set Word Party Birthday Decorations - Word Party Decorations Banner Plates & More
Treasures Gifted$63.354.9★19 rev
Tonies Lulu Audio Toy Figurine from Word Party Presents Math
Tonies$16.474.7★92 rev
Newest
by launch date
Treasures Gifted Officially Licensed Jim Hensons Word Party Balloons - 12 Pack - 12 Word Party Birthday Balloons - Word Party Birthday Party Supplies - Latex Balloons for Word Party Birthday
Treasures Gifted$10.3822 rev
Treasures Gifted Officially Licensed Jim Hensons Word Party Birthday Party Supplies - Serves 16 Guests Dinnerware Deluxe Word Party Decorations - Plates Napkins Cups & Tablecloth
Treasures Gifted$38.577 rev
Treasures Gifted Officially Licensed Jim Hensons Word Party Backdrop - 4.3ft Tall x 6ft Wide Word Party Banner Backdrop - Word Party Birthday Party Supplies - Word Party Birthday Banner
Treasures Gifted$26.7924 rev
Jim Hensons Word Party Cake Topper Set - (1) Cake Topper & (24) Cupcake Toppers & Wrappers - Birthday Party Supplies
Treasures Gifted$13.1233 rev
Word Party Birthday Photography Backdrop 5x3ft White Photo Background Word Party Happy Birthday Banner for Party Supplies Decorations
xxnic$12.417 rev
Trending
90-day click momentumVanland Ball Pit Balls for Baby and Toddler Phthalate Free BPA Free Crush Proof Plastic - Multicolored Pit Balls in Reusable Play Toys for Kids with Storage Bag
Vanland$23.914.4★
Word Party Birthday Photography Backdrop 5x3ft White Photo Background Word Party Happy Birthday Banner for Party Supplies Decorations
xxnic$12.414.1★
Treasures Gifted Officially Licensed Jim Hensons Word Party Birthday Party Supplies - Serves 24 Guests - Complete Set Word Party Birthday Decorations - Word Party Decorations Banner Plates & More
Treasures Gifted$63.354.9★
Jim Hensons Word Party Cake Topper Set - (1) Cake Topper & (24) Cupcake Toppers & Wrappers - Birthday Party Supplies
Treasures Gifted$13.124.8★
Tonies Kip Audio Toy Figurine from Word Party
Tonies$15.834.8★
What buyers say about word party birthday party supplies
What buyers praise and complain about, mined from review topics.What buyers love
“So much fun for our son”
“The colors are bright”
“Great product”
“Just as expected”
“Worth the buy”
“The perfect size for him to pick up and throw and bright colors that hold his attention”
“So cute and easy to set up”
“Very durable”
“it holds shape”
“Easy for baby to hold and throw, great for coordination skills”
What buyers complain about
“These are small”
“The balls arent like how they use to be”
“50 NOT 100, false advertising”
“Balls are too cheap”
Top return reasons
Common questions
- Is word party birthday party supplies profitable to sell on Amazon United States?
- The niche generates $15K/yr across 10 tracked products. 90-day search growth is -15.9%. Flapen's verdict: Skip it (26/100).
- How competitive is the word party birthday party supplies niche?
- 4 brands and 37 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in word party birthday party supplies?
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Advertised Vs Actual Product. The return rate is 3.8%.
- When does demand for word party birthday party supplies peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the word party birthday party supplies niche?
- Listings span $10.38–$103.87; the average listing price is $32.47 (sweet spot $15–$100). The average incumbent carries 654 reviews — the moat a new listing must climb.