Word Games
MaybeShoppers spend an estimated $3.0M a year here. But the top 5 brands take 96% of clicks, so Word Games is a Maybe.
- Flapen Score
- 50 / 100Top 30% of 3,143 Toys & Games niches · +4 vs the category median of 4650
- Market size
- $3.0M/yr1.8M searches / yr
- 90-day growth
- -0.1%search demand this quarter
- Competition
- 76%top-5 click share · 6 brands · 88 sellers
Flapen Score
Word Games against its category
The dotted line is the Toys & Games average. Past it, Word Games is stronger. Inside it, weaker.
Market
The Word Games market on Amazon at a glance
Shoppers on Amazon United States searched for Word Games 1.8M times last year and spent an estimated $3.0M. The top 5 brands take 96% of clicks. Demand peaks in Aug–Nov. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- -0.1%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $3.0Ma year
- Peak month
- August3.6× the quietest month
- Top search term
- word games291K searches a year
02 · Price
A sale here is worth $19.35.
Listings sell for $19.35 on average, from $4.94 to $49.37. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At $19.35 that is $194K to $242K a year per listing.
- Average price
- $19.35inside the $15 to $100 sweet spot
- Price range
- $4.94–$49.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $194K–$242K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #234 within Dedicated Deck Card Games. It carries 4,219 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #234in Dedicated Deck Card Games
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 4,219per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Word Games products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
88
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Brand 128%
- Brand 221%
- Brand 320%
- Brand 415%
- Brand 511%
- Brand 64%
Demand
Word Games search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Nov · busiest ÷ quietest = 3.6×
Search terms
Top Word Games search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- word games291K/yr
- blank slate game233K/yr
- boggle160K/yr
- ransom notes game377K/yr
- words are hard game127K/yr
- boggle game83K/yr
- scrabble slam40K/yr
- ransom notes99K/yr
- blank slate70K/yr
- quiddler card game40K/yr
Reviews and returns
What reviews say buyers love and hate about Word Games
We read the reviews and the return reasons for every product selling here.
“not as fun”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Word Games questions
Answered from the same tracked data.








