Wooden Rocking Horse

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months

158K

Growth, 90 days vs prior 90

-4.2%

Conversion, latest week

0.6%

Market size, estimated

$58Ka year

Peak month

November2.8× the quietest month

Top search term

wooden rocking horse86K searches a year

Listings sell for $59.69 on average, from $14.36 to $174.06. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $59.69 that is $0 to $6K a year per listing.

Average price

$59.69inside the $15 to $100 sweet spot

Price range

$14.36–$174.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

4.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #973 within Rocking Horses & Animals. It carries 185 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

78%

Out of stock, average day

7.0%

Average rank

#973in Rocking Horses & Animals

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

185per listing

Listings tracked

18

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months