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Wooden Number Building Blocks

Fail

Shoppers spend an estimated $15K a year here, so Wooden Number Building Blocks is a Fail.

Flapen Score
35
35 / 100
Ranks 2,644 of 3,143 Toys & Games niches · −11 vs the category median of 46
Market size
$15K/yr63K searches / yr
90-day growth
+15.6%search demand this quarter
Competition
93%top-5 click share · 7 brands · 23 sellers

Flapen Score

Wooden Number Building Blocks against its category

The dotted line is the Toys & Games average. Past it, Wooden Number Building Blocks is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wooden Number Building Blocks market on Amazon at a glance

Shoppers on Amazon United States searched for Wooden Number Building Blocks 63K times last year and spent an estimated $15K. The top 5 brands take 93% of clicks. Demand peaks in Feb–Nov. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
+15.6%
Conversion, latest week
1.5%
Market size, estimated
$15Ka year
Peak month
February3.5× the quietest month
Top search term
math stackers17K searches a year

02 · Price

A sale here is worth $15.35.

Listings sell for $15.35 on average, from $9.05 to $27.82. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $15.35 that is $2K to $4K a year per listing.

Average price
$15.35inside the $15 to $100 sweet spot
Price range
$9.05–$27.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #437 within Stacking Blocks. It carries 95 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#437in Stacking Blocks
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
95per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Wooden Number Building Blocks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

23

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

3%

  • Brand 153%
  • Brand 217%
  • Brand 310%
  • Brand 49%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Wooden Number Building Blocks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Black Friday '25Spike '26Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Nov · busiest ÷ quietest = 3.5×

Search terms

Top Wooden Number Building Blocks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • math stackers17K/yr
  • wooden number blocks7K/yr
  • math stackers number blocks3K/yr
  • digital building blocks5K/yr
  • wooden number building blocks12K/yr
  • number building blocks3K/yr
  • number wooden blocks2K/yr
  • montessori number blocks2K/yr
  • number stacking blocks2K/yr
  • digit blocks2K/yr

Reviews and returns

What reviews say buyers love and hate about Wooden Number Building Blocks

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Educational-Overall”
40%of negative reviews mention “Size-Overall”
1.5%of orders come back
“They are small”
A buyer, on “Size-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Wooden Number Building Blocks questions

Answered from the same tracked data.