Wooden Fruit
FailThe top 5 brands take 95% of clicks, so Wooden Fruit is a Fail.
- Flapen Score
- 35 / 100Ranks 2,644 of 3,143 Toys & Games niches · −11 vs the category median of 4635
- Market size
- $65K/yr47K searches / yr
- 90-day growth
- -16.9%search demand this quarter
- Competition
- 81%top-5 click share · 7 brands · 32 sellers
Flapen Score
Wooden Fruit against its category
The dotted line is the Toys & Games average. Past it, Wooden Fruit is stronger. Inside it, weaker.
Market
The Wooden Fruit market on Amazon at a glance
Shoppers on Amazon United States searched for Wooden Fruit 47K times last year and spent an estimated $65K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- -16.9%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $65Ka year
- Peak month
- November10.4× the quietest month
- Top search term
- melissa and doug cutting food set12K searches a year
02 · Price
A sale here is worth $21.96.
Listings sell for $21.96 on average, from $13.87 to $32.91. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $21.96 that is $5K to $11K a year per listing.
- Average price
- $21.96inside the $15 to $100 sweet spot
- Price range
- $13.87–$32.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$11K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #89 within Kitchen Toys. It carries 6,078 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #89in Kitchen Toys
- Average rating
- 4.76 starsAmazon United States average 4.42 stars
- Average reviews
- 6,078per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Wooden Fruit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Melissa & Doug Wooden Cutting Fruit Toy Food Set & Pretend Play Kitchen Accessories Preschool Learning Toys for Girls & Boys 3+
- Price
- $13.87
- Rating
- 4.8/5
- Reviews
- 10,374
- Age
- 19y ago

Melissa & Doug Cutting Food - Play Food Set With 25+ Hand-Painted Wooden Pieces Knife and Cutting Board
- Price
- $22.60
- Rating
- 4.8/5
- Reviews
- 5,377
- Age
- 21y ago

Wooden Play Food for Kids Kitchen Cutting Fruits Toys 2 3 4 Year Old
- Price
- $18.45
- Rating
- 4.6/5
- Reviews
- 8,437
- Age
- 5y ago

Wooden Play Food for Toddlers Fruit and Veggies Cutting Set for Kids Pretend Food Play Kitchen Accessories for 3 4 5 6 7 Years Old Boys & Girls
- Price
- $24.41
- Rating
- 4.8/5
- Reviews
- 742
- Age
- 2y ago

HERSITY Wooden Play Food Set Cutting Fruits and Veggies Toys for Toddlers 2-3 Pretend Play Kitchen Accessories Montessori Educational Toys Gifts for Kids Boys Girls 18 Months+
- Price
- $14.16
- Rating
- 4.7/5
- Reviews
- 744
- Age
- 2y ago
Trending
estimated 90-day click momentum
Lehoo Castle Wooden Play Food Sets for Kids Kitchen Grocery Food Toys for Toddlers 3+ Year Old Cutting Fruits Vegetables Meat Fish Shopping Bag Pretend Play Kitchen Accessories Gift for Boys Girls
- Price
- $25.66
- Rating
- 4.8/5
- Reviews
- 825
- Age
- 3y ago

Melissa & Doug Wooden Cutting Fruit Toy Food Set & Pretend Play Kitchen Accessories Preschool Learning Toys for Girls & Boys 3+
- Price
- $13.87
- Rating
- 4.8/5
- Reviews
- 10,374
- Age
- 19y ago

Wooden Play Food for Kids Kitchen Cutting Fruits Toys 2 3 4 Year Old
- Price
- $18.45
- Rating
- 4.6/5
- Reviews
- 8,437
- Age
- 5y ago

FUN LITTLE TOYS 35PCS Wooden Play Food for Kids Kitchen Pretend Cutting Food Toys with Wooden Tray Dishes and Knife for Kids Pretend Play Food for Christmas Birthday Gifts
- Price
- $25.81
- Rating
- 4.8/5
- Reviews
- 712
- Age
- 5y ago

Melissa & Doug Play-Time Produce Fruit (9 pcs) and Vegetables (7 pcs) Realistic Play Food
- Price
- $32.91
- Rating
- 4.8/5
- Reviews
- 1,208
- Age
- 15y ago
Newest
by launch date
Wooden Play Food Sets for Kids Kitchen Accessories Montessori Educational Toys Food Pretend Play Food for Toddlers Velcro Fruits and Vegetables Cutting Set for Kids Boys Girls
- Price
- $23.43
- Rating
- 4.7/5
- Reviews
- 313
- Age
- 1y ago

Wooden Play Food Set for Kids Kitchen | Cutting Veggies & Fruits Toy Food Set with Storage Case & Bag Play Kitchen Accessories Pretend Play Food for Toddlers 3+
- Price
- $24.34
- Rating
- 4.8/5
- Reviews
- 742
- Age
- 2y ago

HERSITY Wooden Play Food Set Cutting Fruits and Veggies Toys for Toddlers 2-3 Pretend Play Kitchen Accessories Montessori Educational Toys Gifts for Kids Boys Girls 18 Months+
- Price
- $14.16
- Rating
- 4.7/5
- Reviews
- 744
- Age
- 2y ago

Wooden Play Food for Toddlers Fruit and Veggies Cutting Set for Kids Pretend Food Play Kitchen Accessories for 3 4 5 6 7 Years Old Boys & Girls
- Price
- $24.41
- Rating
- 4.8/5
- Reviews
- 742
- Age
- 2y ago

Lehoo Castle Wooden Play Food Sets for Kids Kitchen Grocery Food Toys for Toddlers 3+ Year Old Cutting Fruits Vegetables Meat Fish Shopping Bag Pretend Play Kitchen Accessories Gift for Boys Girls
- Price
- $25.66
- Rating
- 4.8/5
- Reviews
- 825
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
32
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
2%
- Melissa & Doug70%
- Airlab8%
- WOODMAM8%
- HERSITY5%
- Busy edition3%
- Lehoo Castle3%
- Open — no brand owns it (1 brand, 2%)
Demand
Wooden Fruit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.4×
Search terms
Top Wooden Fruit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- melissa and doug cutting food set12K/yr
- wooden vegetable toys8K/yr
- melissa and doug fruit cutting set6K/yr
- melissa and doug fruit4K/yr
- wooden fruit cutting toy9K/yr
- melissa and doug cutting food4K/yr
- melissa and doug fruits and vegetables3K/yr
Reviews and returns
What reviews say buyers love and hate about Wooden Fruit
We read the reviews and the return reasons for every product selling here.
“The size of the fruit is larger than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wooden Fruit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








