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Wooden Fruit

Fail

The top 5 brands take 95% of clicks, so Wooden Fruit is a Fail.

Flapen Score
35
35 / 100
Ranks 2,644 of 3,143 Toys & Games niches · −11 vs the category median of 46
Market size
$65K/yr47K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
81%top-5 click share · 7 brands · 32 sellers

Flapen Score

Wooden Fruit against its category

The dotted line is the Toys & Games average. Past it, Wooden Fruit is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wooden Fruit market on Amazon at a glance

Shoppers on Amazon United States searched for Wooden Fruit 47K times last year and spent an estimated $65K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
6.3%
Market size, estimated
$65Ka year
Peak month
November10.4× the quietest month
Top search term
melissa and doug cutting food set12K searches a year

02 · Price

A sale here is worth $21.96.

Listings sell for $21.96 on average, from $13.87 to $32.91. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $21.96 that is $5K to $11K a year per listing.

Average price
$21.96inside the $15 to $100 sweet spot
Price range
$13.87–$32.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #89 within Kitchen Toys. It carries 6,078 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#89in Kitchen Toys
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
6,078per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Wooden Fruit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

32

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

2%

  • Brand 170%
  • Brand 28%
  • Brand 38%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Wooden Fruit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.4×

Search terms

Top Wooden Fruit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • melissa and doug cutting food set12K/yr
  • wooden vegetable toys8K/yr
  • melissa and doug fruit cutting set6K/yr
  • melissa and doug fruit4K/yr
  • wooden fruit cutting toy9K/yr
  • melissa and doug cutting food4K/yr
  • melissa and doug fruits and vegetables3K/yr

Reviews and returns

What reviews say buyers love and hate about Wooden Fruit

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Fun/Entertainment Experience”
17%of negative reviews mention “Size-Overall”
2.0%of orders come back
“The size of the fruit is larger than I expected”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wooden Fruit questions

Answered from the same tracked data.