Wooden Baby Toy
MaybeThe top 5 brands take only 26% of clicks. But demand is soft, at -9.0% this quarter, so Wooden Baby Toy is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 3,143 Toys & Games niches · +6 vs the category median of 4652
- Market size
- $155K/yr339K searches / yr
- 90-day growth
- -9.0%search demand this quarter
- Competition
- 16%top-5 click share · 132 brands · 269 sellers
Flapen Score
Wooden Baby Toy against its category
The dotted line is the Toys & Games average. Past it, Wooden Baby Toy is stronger. Inside it, weaker.
Market
The Wooden Baby Toy market on Amazon at a glance
Shoppers on Amazon United States searched for Wooden Baby Toy 339K times last year and spent an estimated $155K. The top 5 brands take 26% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 339K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $155K a year.
- Searches, last 12 months
- 339K
- Growth, 90 days vs prior 90
- -9.0%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $155Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- montessori toys for 5 year old62K searches a year
02 · Price
A sale here is worth $24.32.
Listings sell for $24.32 on average, from $7.59 to $243.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $24.32 that is $0 to $2K a year per listing.
- Average price
- $24.32inside the $15 to $100 sweet spot
- Price range
- $7.59–$243.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #130 within Early Development & Activity Toys. It carries 3,762 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 99%
- Out of stock, average day
- 0.8%
- Average rank
- #130in Early Development & Activity Toys
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 3,762per listing
- Listings tracked
- 183
04 · Newcomers
17 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 17Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Wooden Baby Toy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 16% of clicks. An open shelf where new products get seen.
Brands
132 rising
Sellers
269
Top-5 brand share
26%
Top 20: 56%
Top-5 click share
16%
Top 20: 40%
Open market
71%
- Brand 17%
- Brand 26%
- Brand 36%
- Brand 45%
- Brand 53%
- Brand 63%
Demand
Wooden Baby Toy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Wooden Baby Toy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- montessori toys for 5 year old62K/yr
- wooden kids toys27K/yr
- montessori preschool18K/yr
- wood toy23K/yr
- kids wooden toys21K/yr
- montessori outdoor toys11K/yr
- fine motor skills21K/yr
- montessori toys for 5+ year old24K/yr
- montessori toys 5+ year old14K/yr
- juegos montessori nios 3 a 6 aos12K/yr
Reviews and returns
What reviews say buyers love and hate about Wooden Baby Toy
We read the reviews and the return reasons for every product selling here.
“To short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wooden Baby Toy questions
Answered from the same tracked data.