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Wonka

Fail

Demand is soft, at -26.4% this quarter, so Wonka is a Fail.

Flapen Score
41
41 / 100
Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46
Market size
$71K/yr98K searches / yr
90-day growth
-26.4%search demand this quarter
Competition
43%top-5 click share · 20 brands · 324 sellers

Flapen Score

Wonka against its category

The dotted line is the Toys & Games average. Past it, Wonka is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wonka market on Amazon at a glance

Shoppers on Amazon United States searched for Wonka 98K times last year and spent an estimated $71K. The top 5 brands take 73% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
1.3%
Market size, estimated
$71Ka year
Peak month
December3.8× the quietest month
Top search term
willy wonka lego set42K searches a year

02 · Price

A sale here is worth $57.81.

Listings sell for $57.81 on average, from $5.39 to $300.83. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $57.81 that is $0 to $6K a year per listing.

Average price
$57.81inside the $15 to $100 sweet spot
Price range
$5.39–$300.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #14,645 within Storage & Accessories. It carries 865 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
89%
Out of stock, average day
1.0%
Average rank
#14,645in Storage & Accessories
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
865per listing
Listings tracked
36

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Wonka products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

324

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

24%

  • Brand 130%
  • Brand 214%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 63%

Demand

Wonka search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Prime Day '25Spike '25Black Friday '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Wonka search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • willy wonka lego set42K/yr
  • willy wonk7K/yr
  • willy wonka funko pop8K/yr
  • willy wonka toys9K/yr
  • charlie and the chocolate factory gifts6K/yr
  • willy wonka toy4K/yr
  • willy wonka toys for kids3K/yr
  • funko pop willy wonka3K/yr
  • wonka funko pop2K/yr
  • willy wonka plush2K/yr

Reviews and returns

What reviews say buyers love and hate about Wonka

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Fun/Entertainment Experience”
21%of negative reviews mention “Size-Overall”
2.1%of orders come back
“wider than stated”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wonka questions

Answered from the same tracked data.