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Wonder Woman Doll

Fail

Buyers convert on only 0.6% of searches, so Wonder Woman Doll is a Fail.

Flapen Score
46
46 / 100
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Market size
$88K/yr315K searches / yr
90-day growth
+16.2%search demand this quarter
Competition
33%top-5 click share · 19 brands · 419 sellers

Flapen Score

Wonder Woman Doll against its category

The dotted line is the Toys & Games average. Past it, Wonder Woman Doll is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wonder Woman Doll market on Amazon at a glance

Shoppers on Amazon United States searched for Wonder Woman Doll 315K times last year and spent an estimated $88K. The top 5 brands take 78% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months
315K
Growth, 90 days vs prior 90
+16.2%
Conversion, latest week
0.6%
Market size, estimated
$88Ka year
Peak month
December1.8× the quietest month
Top search term
wonder woman action figure99K searches a year

02 · Price

A sale here is worth $44.54.

Listings sell for $44.54 on average, from $9.99 to $143.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $44.54 that is $0 to $4K a year per listing.

Average price
$44.54inside the $15 to $100 sweet spot
Price range
$9.99–$143.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #18,445 within Dolls. It carries 946 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
65%
Out of stock, average day
4.7%
Average rank
#18,445in Dolls
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
946per listing
Listings tracked
55

04 · Newcomers

10 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
10Amazon's first-year sales bar
Average brand age
56 months

Products

Top Wonder Woman Doll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

419

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

33%

Top 20: 68%

Open market

18%

  • Brand 140%
  • Brand 211%
  • Brand 311%
  • Brand 410%
  • Brand 55%
  • Brand 64%

Demand

Wonder Woman Doll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Wonder Woman Doll search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wonder woman action figure99K/yr
  • mcfarlane wonder woman32K/yr
  • wonder woman doll31K/yr
  • wonder woman barbie23K/yr
  • wonder woman figure28K/yr
  • mcfarlane dc multiverse wonder woman14K/yr
  • wonder woman mcfarlane13K/yr
  • dc multiverse mcfarlane wonder woman9K/yr
  • wonder woman statue14K/yr
  • barbie wonder woman9K/yr

Reviews and returns

What reviews say buyers love and hate about Wonder Woman Doll

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Collectibles”
18%of negative reviews mention “Quality-Overall”
3.1%of orders come back
“Not well made”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Wonder Woman Doll questions

Answered from the same tracked data.