Is wonder woman action figure profitable to sell on Amazon United States?

The niche generates $114K/yr across 66 tracked products. 10 of 15 products launched in the last 360 days are still selling. 90-day search growth is +13.7%. Flapen's verdict: Skip it (46/100).

How competitive is the wonder woman action figure niche?

19 brands and 471 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in wonder woman action figure?

Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 3.0%.

When does demand for wonder woman action figure peak?

Demand peaks in Jul–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the wonder woman action figure niche?

Listings span $9.89–$143.51; the average listing price is $40.41 (sweet spot $15–$100). The average incumbent carries 1,079 reviews — the moat a new listing must climb.

wonder woman action figure

Skip it

Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Avg price

Incredible$40.41

avg listing price — sweet spot $15–$100

Competition

Great32%

top-5 click share — an open shelf

Price range

Good$9.89–$143.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,079.03

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Growth

Okay+13.7%

90-day search growth — must beat 0% to launch

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Market size

Okay$114K

$114K/yr · 361K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, wonder woman action figure is a $114K/yr Amazon United States market (361K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 46/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

wonder woman action figure market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $202K–$242K; units × avg price
Conversion rate: 0.8%
Avg BSR: #16,161
Page quality: 0%
Prime: 68%
Sponsored: 35%
Out of stock: 3.7%
Avg brand age: 55 months
Avg seller age: 146 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

19 falling

Sellers

471

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

32%

Top 20: 63%

Open market

16%

McFarlane Toys34%
Funko18%
Barbie10%
Mattel10%
Sonic The Hedgehog9%
WARNER BROS4%
Open — no brand owns it (13 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.7% search growth over the last 90 days.

Peak months: Jul, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top wonder woman action figure search terms

wonder woman action figure99K/yr +21.9%0.5% conv.
mcfarlane wonder woman32K/yr +119.9%0.1% conv.
wonder woman doll31K/yr -13.6%0.7% conv.
wonder woman barbie23K/yr -46.4%0.3% conv.
wonder woman figure28K/yr +3.0%0.5% conv.
mcfarlane dc multiverse wonder woman14K/yr +130.3%0.1% conv.
wonder woman funko pop29K/yr -2.3%2.3% conv.
wonder woman mcfarlane13K/yr +161.5%0.2% conv.
dc multiverse mcfarlane wonder woman9K/yr +111.3%0.2% conv.
wonder woman statue14K/yr -3.4%0.1% conv.

All search terms

Top wonder woman action figure products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DC X Sonic the Hedgehog Amy as Wonder Woman & Wonder Woman 2.5/5-inch Figures Multipack

Sonic The Hedgehog$19.994.5★196 rev

Funko Pop! Heroes: DC New Classics - Wonder Woman - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - DC Comics Fans - Model Figure for Collectors and Display

Funko$15.554.8★121 rev

McFarlane Toys- DC Multiverse Wonder Woman vs. Godzilla (Justice League vs. Godzilla) 2pk

McFarlane Toys$75.144.3★56 rev

DC Multiverse Wonder Woman Designed by Todd McFarlane 7 Action Figure

McFarlane Toys$13.984.5★1,046 rev

McFarlane Toys- DC Multiverse Wonder Woman (Shazam! Fury of The Gods) 7in Action Figure

McFarlane Toys$53.524.6★590 rev

Newest

by launch date

Barbie Signature DC Supergirl Fashion Doll Blonde with Super Hero Costume & Cape Collector Doll in Displayable Packaging & Doll Stand

Barbie$59.5245 rev

2mo ago

McFarlane Toys- DC Multiverse Supergirl (Supergirl Movie) 7in Action Figure

McFarlane Toys$24.5241 rev

4mo ago

Barbie Signature Doll Wonder Woman Collectible with Doll Stand in Red and Blue Tank Suit with Golden Accessories Like Lasso Headpiece and Belt

Barbie$60.61181 rev

4mo ago

DC X Sonic the Hedgehog Amy as Wonder Woman & Wonder Woman 2.5/5-inch Figures Multipack

Sonic The Hedgehog$19.99196 rev

6mo ago

WARNER BROS Wonder Woman Girls Swimsuit UPF 50+ One Piece Bathing Suit for Toddler and Big Kids Red/Blue

WARNER BROS$19.914 rev

7mo ago

What buyers say about wonder woman action figure

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles28%

“Very nice and valuable collectible”

Quality-Overall15%

“A pretty good kit”

Value For Money12%

“Good price”

Design-Overall8%

“the designs are clean”

Advertised Vs Actual Product7%

“looks like picture”

Durability4%

“The durability is good”

Gifting Purpose3%

“Great product and gift for my friend”

Fun/Entertainment Experience3%

“Enjoyable”

Size-Overall3%

“it was a decent size”

Color2%

“The color and appearances are perfect”

What buyers complain about

Quality-Overall21%

“Not well made”

Value For Money16%

“Not worth the price”

Size-Overall10%

“his legs are very loose”

Smell4%

“The smell went away with multiple washes”

Add-Ons/Attachments4%

“So dont get your high hopes in terms of additional accessories”

Strength4%

“it seems to take so much force I'm afraid I'll just break the arm”

Adhesion/Stickiness3%

“it doesnt stick”

Thickness2%

“But it is very thin”

Ease Of Cleaning1%

“is impossible to clean”

Ease Of Use1%

“the stiff, fragile joints make it difficult to use as an actual toy”

Top return reasons

Size-Overall27%

Value For Money27%

Advertised Vs Actual Product11%

Material Quality5%

Defective Material/Parts4%

Product Condition3%

Quality-Overall3%

Length3%

Chest Fit2%

Waist Fit1%

Common questions

Is wonder woman action figure profitable to sell on Amazon United States?: The niche generates $114K/yr across 66 tracked products. 10 of 15 products launched in the last 360 days are still selling. 90-day search growth is +13.7%. Flapen's verdict: Skip it (46/100).
How competitive is the wonder woman action figure niche?: 19 brands and 471 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in wonder woman action figure?: Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 3.0%.
When does demand for wonder woman action figure peak?: Demand peaks in Jul–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the wonder woman action figure niche?: Listings span $9.89–$143.51; the average listing price is $40.41 (sweet spot $15–$100). The average incumbent carries 1,079 reviews — the moat a new listing must climb.