Is Wonder Woman Action Figure profitable to sell on Amazon United States?

Flapen scores Wonder Woman Action Figure 46 out of 100 on Amazon United States, a Fail. Shoppers spend $114K a year across 66 tracked products. 10 of the 15 products launched in the last year cleared the first-year sales bar. Search demand grew +13.7% in the last 90 days.

How competitive is the Wonder Woman Action Figure niche on Amazon United States?

19 brands and 471 sellers compete in Wonder Woman Action Figure on Amazon United States. The top 5 Wonder Woman Action Figure products take 32% of clicks, and the top 5 brands take 80%.

What do buyers complain about in Wonder Woman Action Figure?

Wonder Woman Action Figure buyers on Amazon United States complain most about Quality-Overall, Value For Money, and Size-Overall. An estimated 3.0% of orders come back.

When does demand for Wonder Woman Action Figure peak?

Search demand for Wonder Woman Action Figure on Amazon United States peaks in Jul–Dec, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Wonder Woman Action Figure niche?

Wonder Woman Action Figure sells for $40.41 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.89 to $143.51. The average product has 1,079 reviews, the count a new listing must catch up to.

Wonder Woman Action Figure

Fail

Buyers convert on only 0.8% of searches, so Wonder Woman Action Figure is a Fail.

Flapen Score: 46
46 / 100Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Market size: $114K/yr361K searches / yr
90-day growth: +13.7%search demand this quarter
Competition: 32%top-5 click share · 19 brands · 471 sellers

Flapen Score

Wonder Woman Action Figure against its category

The dotted line is the Toys & Games average. Past it, Wonder Woman Action Figure is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Wonder Woman Action Figure market on Amazon at a glance

Shoppers on Amazon United States searched for Wonder Woman Action Figure 361K times last year and spent an estimated $114K. The top 5 brands take 80% of clicks. Demand peaks in Jul–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months: 361K
Growth, 90 days vs prior 90: +13.7%
Conversion, latest week: 0.8%
Market size, estimated: $114Ka year
Peak month: December1.9× the quietest month
Top search term: wonder woman action figure99K searches a year

02 · Price

A sale here is worth $40.41.

Listings sell for $40.41 on average, from $9.89 to $143.51. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $40.41 that is $0 to $4K a year per listing.

Average price: $40.41inside the $15 to $100 sweet spot
Price range: $9.89–$143.51
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 5K–6K
Units per listing a year: 0–100
Revenue per listing a year: $0–$4K
Returns: 3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #16,161 within Statues, Bobbleheads & Busts. It carries 1,079 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings: 35%
Prime listings: 68%
Out of stock, average day: 3.7%
Average rank: #16,161in Statues, Bobbleheads & Busts
Average rating: 4.64 starsAmazon United States average 4.42 stars
Average reviews: 1,079per listing
Listings tracked: 66

04 · Newcomers

10 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months: 15
Successful launches: 10Amazon's first-year sales bar
Average brand age: 55 months

Products

Top Wonder Woman Action Figure products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

471

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

32%

Top 20: 63%

Open market

16%

Brand 134%
Brand 218%
Brand 310%
Brand 410%
Brand 59%
Brand 64%
Open — no brand owns it (13 brands, 16%)

Demand

Wonder Woman Action Figure search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Wonder Woman Action Figure search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

wonder woman action figure99K/yr +21.9%0.5% conv.
mcfarlane wonder woman32K/yr +119.9%0.1% conv.
wonder woman doll31K/yr -13.6%0.7% conv.
wonder woman barbie23K/yr -46.4%0.3% conv.
wonder woman figure28K/yr +3.0%0.5% conv.
mcfarlane dc multiverse wonder woman14K/yr +130.3%0.1% conv.
wonder woman funko pop29K/yr -2.3%2.3% conv.
wonder woman mcfarlane13K/yr +161.5%0.2% conv.
dc multiverse mcfarlane wonder woman9K/yr +111.3%0.2% conv.
wonder woman statue14K/yr -3.4%0.1% conv.

Reviews and returns

What reviews say buyers love and hate about Wonder Woman Action Figure

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Collectibles”

21%of negative reviews mention “Quality-Overall”

3.0%of orders come back

“Not well made”

A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

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FAQ

Common Wonder Woman Action Figure questions

Answered from the same tracked data.

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