Skip to content

Wonder Woman

Fail

Shoppers spend an estimated $77K a year here, so Wonder Woman is a Fail.

Flapen Score
49
49 / 100
Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 46
Market size
$77K/yr142K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
39%top-5 click share · 22 brands · 160 sellers

Flapen Score

Wonder Woman against its category

The dotted line is the Toys & Games average. Past it, Wonder Woman is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wonder Woman market on Amazon at a glance

Shoppers on Amazon United States searched for Wonder Woman 142K times last year and spent an estimated $77K. The top 5 brands take 70% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
2.8%
Market size, estimated
$77Ka year
Peak month
December5.3× the quietest month
Top search term
wonder woman gifts59K searches a year

02 · Price

A sale here is worth $19.44.

Listings sell for $19.44 on average, from $6.58 to $59.59. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $19.44 that is $0 to $2K a year per listing.

Average price
$19.44inside the $15 to $100 sweet spot
Price range
$6.58–$59.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #12,564 within Statues, Bobbleheads & Busts. It carries 1,254 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
86%
Out of stock, average day
3.7%
Average rank
#12,564in Statues, Bobbleheads & Busts
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
1,254per listing
Listings tracked
44

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Wonder Woman products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

22 falling

Sellers

160

Top-5 brand share

70%

Top 20: 98%

Top-5 click share

39%

Top 20: 73%

Open market

26%

  • Brand 145%
  • Brand 210%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Wonder Woman search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Wonder Woman search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wonder woman gifts59K/yr
  • wonder woman funko pop29K/yr
  • wonder woman key chain11K/yr
  • funko pop wonder woman11K/yr
  • wonder woman gifts for women14K/yr
  • wonder woman keychain6K/yr
  • wonder woman watch5K/yr
  • wonder woman funko7K/yr

Reviews and returns

What reviews say buyers love and hate about Wonder Woman

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Quality-Overall”
1.4%of orders come back
“Not good quality”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Wonder Woman questions

Answered from the same tracked data.