wonder woman
Skip itA small market ($77K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$19.44avg listing price — sweet spot $15–$100
Price range
Great$6.58–$59.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,254.34avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Market size
Bad$77K$77K/yr · 142K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, wonder woman is a $77K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
wonder woman market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $78K–$97K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #12,564
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 57%
- Out of stock
- 3.7%
- Avg brand age
- 49 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
160
Top-5 brand share
70%
Top 20: 98%
Top-5 click share
39%
Top 20: 73%
Open market
26%
- Funko45%
- Buckle-Down10%
- Spoontiques7%
- Bioworld4%
- ENSIANTH4%
- INTIMO4%
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -0.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.3×
Top wonder woman search terms
- wonder woman gifts59K/yr
- wonder woman funko pop29K/yr
- wonder woman key chain11K/yr
- funko pop wonder woman11K/yr
- wonder woman gifts for women14K/yr
- wonder woman keychain6K/yr
- wonder woman watch5K/yr
- wonder woman funko7K/yr
Top wonder woman products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko Pop! Heroes: DC New Classics - Wonder Woman - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - DC Comics Fans - Model Figure for Collectors and Display
Funko$15.554.8★121 rev
Buckle-Down Wonder Woman Seatbelt Buckle Keychain DC Comics Superhero
Buckle-Down$14.984.8★28 rev
Funko Wonder Woman Diamond Exclusive
Funko$17.944.7★16 rev
Wonder Woman Themed Star Pattern Womens Slipper Socks-Large-X-Large
Bioworld$15.114.7★14 rev
ENSIANTH In a World of Ordinary Mortals You are a WW(WW Keychain)
ENSIANTH$13.984.8★292 rev
Newest
by launch dateFunko Pop! Heroes: DC New Classics - Wonder Woman - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - DC Comics Fans - Model Figure for Collectors and Display
Funko$15.55121 rev
Funko POP! Keychain: DC New Classics - Wonder Woman - DC Comics
Funko$10.7741 rev
Wonder Woman Themed Star Pattern Womens Slipper Socks-Large-X-Large
Bioworld$15.1114 rev
WDSXWH Canvas Tote Bag Inspirational Gifts for Women Movie Fans Inspired Gift Wonder Bag for Girls Fans Reusable Tote Shoulder Bags Casual Encouragement Gift Travel Bags
WDSXWH$9.57330 rev
Enso Rings DC Comics Collection - Etched Silicone Ring - Comfortable Breathable and Safe - Wonder Woman - Size 7
Enso Rings$39.09768 rev
Trending
90-day click momentumWonder Woman Themed Star Pattern Womens Slipper Socks-Large-X-Large
Bioworld$15.114.7★
INTIMO DC Comics Wonder Woman Classic Logo Womens Varsity Tee Nightgown Pajama Shirt (XXXL) White
INTIMO$27.964.5★
Enso Rings DC Comics Collection - Etched Silicone Ring - Comfortable Breathable and Safe - Wonder Woman - Size 7
Enso Rings$39.094.3★
Funko POP Heroes: DC Comics Wonder Woman 80th Anniversary - Red Son Wonder Woman Multicolor (54976)
Funko$12.234.8★
Spoontiques DC Comics Stemless Wine Glass 20oz - Lidless Drink Tumbler for Cold Beverages - Wonder Woman
Spoontiques$14.334.9★
What buyers say about wonder woman
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“looks like picture”
“it was a decent size”
“Its worth the money”
“It was perfect for a gift”
“Fantastic model”
“Keeps cold for at least a day”
“And the color is nice”
“Very sturdy and the thick strap doesnt hurt my shoulders when I am carrying it full of stuff”
“They're very useful”
What buyers complain about
“Not good quality”
“Poor handle design”
“Not worth the price”
“I didnt realize the frame is just hard cardboard”
“Exelente material”
“in three weeks the handle broke”
“now the coating is coming off in other areas with general use”
“But it is very thin”
“It leaks all over”
“is impossible to clean”
Top return reasons
Common questions
- Is wonder woman profitable to sell on Amazon United States?
- The niche generates $77K/yr across 44 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the wonder woman niche?
- 22 brands and 160 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in wonder woman?
- Top complaints mined from reviews: Quality-Overall, Design-Overall, Value For Money. The return rate is 1.4%.
- When does demand for wonder woman peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.3× the quietest.
- What does it cost to enter the wonder woman niche?
- Listings span $6.58–$59.59; the average listing price is $19.44 (sweet spot $15–$100). The average incumbent carries 1,254 reviews — the moat a new listing must climb.